The Digital Slice

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

This week's SPECIAL EPISODE is an open and honest conversation with Christopher Lochhead about this past weekend's terrorist attack in Israel.

Christopher is a 14-time #1 bestselling Amazon author, #1 charting Apple business podcaster, top 5 business newsletter creator, and former public tech company CMO who is best known as a "godfather" of Category Design.

My hope today is that you listen to the conversation we have. And that you listen all the way to the end with an open mind and an open heart.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Josh Kropkof dive deep into the use of email marketing to grow your business.

Josh and his brother Ben founded The Email Agency in 2018 after their first business selling digital products failed. Josh started his online business journey while a Law Student at the University of Miami (Florida). Known as "the quiet kid" growing up, Josh found his voice as a Close Up Magician and talk Radio Host.

The Email Agency has generated $50MM+ in sales for E-commerce brands using Email & SMS Marketing, including Mixtiles (a home decor brand), which generated $4,890,985 from Email in just three months. An increase of nearly 700% YOY. They tripled BFCM Sales in 2021 for Craft Sportswear (sponsors Olympic Athletes). And went on to increase YOY Email Sales by 116% in 2022. And they raised $500K using Email and SMS for Children's Miracle Network and Critical Care Comics for a client selling Gaming Artwork & Merchandise.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad and Jeff Bartsch dive deep into the importance of telling your stories to expand your impact in the world.

Jeff Bartsch is a visionary storyteller, communication strategist, and founder at Story Greenlight. With over 20 years of experience in the entertainment industry and online business, Jeff has helped shape content for clients, including ABC, NBC, Universal, Disney, Apple, and many others. Jeff's commentary has been featured in major publications, including Time Magazine, USA Today, and the Associated Press. Through Story Greenlight, Jeff and his team empower experts and professional advisors to tell their stories, serve more clients, and expand their impact in the world. He believes that the power of story is within reach of everyone and that human connection is everything.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Mark Donnigan chat about designing and executing marketing programs and go-to-market strategies for disruptive innovation startup companies.

Mark Donnigan builds technology companies as a virtual CMO and business consultant. Starting his career as a seller and advancing to sales leadership while bridging to marketing and business strategy functions, Mark is a revenue-first marketer who has produced $500 million in revenue and enterprise value for the companies he's worked with.

Be prepared to have your marketing beliefs challenged and your business thinking put on tilt.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Beth Trejo dive deep into the need to be human on social media, use AI responsibly, and more.

Beth Trejo is a trailblazing speaker, CEO, and founder of the global social-first digital agency, Chatterkick. Featured in USA Today, Yahoo, and Business Insiders as a Top 50 CEO for Women, Beth is also a recognized advocate for women in tech.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Rasmus Houlind as they chat about the importance of personalization in omnichannel marketing and how it affects the customer experience.

Rasmus Houlind is an expert in Personalization and Omnichannel Marketing. With multiple best-selling books behind him, he is an author and sought after keynote speaker.

Rasmus brings a wealth of knowledge and experience to his talks. He is passionate about helping companies create the best possible personalized customer experience and achieve marketing success through omnichannel marketing and personalization.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Matt Banker, Founder and Lead Strategist at Benchmark Growth Marketing, dive deep into the concept of translating thoughts into words that generate revenue for accounting firms.

Matt is the founder and lead strategist at Benchmark Growth Marketing, a marketing agency specifically for B2B accounting firms. Matt started designing and building websites at a small agency, and he grew frustrated that there wasn't a better way to create content for a website. It didn't make sense to ask the client to decide what the site should say. After all, they weren't marketing experts. Super smart people often have the most trouble translating their thoughts into words that the rest of us can understand. This tendency carries through to business owners and how they try to market their companies.

Matt brings a 'words first' approach to marketing because his superpower is the ability to help business owners communicate more clearly. He works with executive teams and marketing teams to build alignment and buy-in so everyone is rowing in the same direction.

These days Matt focuses his efforts on serving a narrow niche: accounting firms. With a background in fine arts, he is the Yin to a number-cruncher's Yang. He helps them build marketing engines that work to grow their firms.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and John Gumas as they chat about how your small business can stand out and compete with larger businesses in the same space.

John Gumas is a veteran of the branding, advertising, and interactive marketing industry. John founded Gumas Advertising in 1984. Today, the award-winning firm is consistently named one of the top branding and interactive marketing firms by the California Business Times. John is recognized as one of the country's foremost authorities on Challenger Brand Marketing®. He is the author of two books, "Marketing Smart" and "Challenger Brand Marketing," which describe how challenger brands can effectively develop marketing strategies to take on their larger competitors. Additionally, John has been an adjunct professor of branding, advertising, and interactive marketing, a sought-after speaker, and a regular columnist for several publications and blogs.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Danijela Saponjic discuss the importance of harnessing our own energy, as well as the energy in our spaces, to be successful and live a fulfilling life.

Danijela is an esteemed Feng Shui & Space Healing Master renowned for her unique approach that seamlessly merges the best practices of both modalities. With over 20 years of experience, she has established herself as a transformative force in the industry. She is dedicated to consulting businesses and homeowners, purifying energy fields, and creating harmonious spaces that thrive and evolve. As the founder of the prestigious School of Spiritual Design, Danijela extends her expertise by teaching Feng Shui and Space Healing, empowering aspiring practitioners to tap into their intuitive abilities and make a meaningful impact in their clients' lives.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Kevin Roy as they chat about the importance of doing SEO the right way to boost your ranking in search results and grow your profits.

Kevin Roy is a performance-driven leader who has built his career around providing vision for profitable growth strategies, products, services, and new market entries. Throughout his career, he has delivered tens of millions of dollars in revenue for private and public organizations in technology, finance, manufacturing, non-profits, retail, defense, biotech, fintech, and many other businesses.

As a change agent, he has a proven history of increasing profitability and finding innovative solutions to complex issues. Kevin is a champion of marketing, branding, and advertising strategy. He has implemented innovative technologies with SEO, SEM, web analytics, digital commerce, online and social media spaces, making him a pioneer in digital marketing in the Boston market for over 15 years.