The Digital Slice

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Robbin Block as they chat about all things marketing, from dimensional marketing to text messaging and everything in between.

Robbin is a Creative Marketing Strategist at Blockbeta Marketing. She brings a unique perspective to marketing niche businesses. She gets right to the point while guiding her clients through the increasingly complicated online marketing and media landscape. She's a sought-after speaker, and the author of "Social Persuasion: Making Sense of Social Media for Small Business" and various marketing e-books. A background in economics and an MBA are the foundation for her big picture approach to small business that gets results for her clients.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Kate McQuade as they chat about the ever-changing world of marketing, the importance of personalization, knowing your audience, and more.

With 20 years in marketing, Kate McQuade is an experienced, technology-savvy executive adept at navigating dynamic regulatory and reimbursement landscapes. She is a trusted advisor to senior leadership, providing strategic insights to gain a competitive edge in swiftly changing market dynamics. She is enthusiastic about assisting clients in devising and executing impactful solutions that yield tangible results.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Naresh Vissa as they chat about podcasting, why it's important for your business and some tips to get listeners and generate revenue.

Naresh Vissa is the Founder & CEO of Krish Media & Marketing, a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider.

He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops.

He is the #1 bestselling author of "Fifty Shades of Marketing: Whip Your Business into Shape & Dominate Your Competition," "Podcastnomics: The Book of Podcasting... To Make You Millions," "The New PR: 21st Century Public Relations Strategies & Resources... To Reach Millions," "Trumpbook: How Digital Liberals Silenced a Nation into Making America Hate Again," and the new book "From Nobody To Bestselling Author! How To Write, Publish & Market Your Book." He is the co-host of The Work From Home Show.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad and Mike Vannelli talk about the importance of including video in your digital marketing strategy for 2024.

Mike is the Creative Director with Envy Creative. In this role, Mike leads a production team to film commercials for online and TV ads. To date, Mike has produced over 4,000 video ads for hundreds of clients, including McDonald's, Warner Bros, USAA, Costco, and more.

Mike is no stranger to the film and TV industry, having spent 10+ years in the business, where he has produced TV shows and music videos for big-name artists. Mike specializes in making sure each piece of content Envy Creative produces is unique and delivers the message the brand, product, or business is looking to convey to its target audience.

Mike helps clients increase sales by producing great content, which leads to more people watching their videos. Envy Creative offers all kinds of services, from explainer videos that focus on a product, brand, or company to national TV campaigns that increase a brand's awareness.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Josh Tay discuss how email and SMS marketing fit into your retention marketing plans.

Josh Tay took his first steps toward making marketing his career with his role as a content strategist in the fitness, health and wellness space. A few months in, he joined one of Singapore's most prestigious beauty and grooming brands as an email marketer. There, he learned that a brand is only as strong as its strategy. And the strategy is only as strong as its alignment across marketing, ops and finance departments.

Currently, Josh is the General Manager at No Limit Email, a retention marketing agency for Direct-to-Consumer E-commerce businesses. He's worked with close to 100 brands spanning across the APAC, US and EU. So whether you're local or global, he's your guy.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Kate Bradley Chernis as they chat about how Generative AI can finally help humans communicate and much more AI news and information.

Kate Bradley Chernis is the Founder & CEO of Lately.AI, which identifies the makeup of the highest possible performing social media messaging for your target audience and generates posts that contains that content in your unique voice. As a former rock 'n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She's also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Sam Torres talk about using SEO and scraping data from the internet to grow your business.

Samantha Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS.

She has been in the field for more than a decade and is sought-after as a subject matter expert in complex digital analytics and consumer insights data. She also has a knack for using digital data to provide insights into complex business inquiries and addressing technical issues for marketing.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode, Brad Friedman and Chris Kiefer discuss the importance of Google Reviews for local small businesses like residential and commercial painting companies.

Chris is an engineer, entrepreneur, and thought leader. In 2013, he founded SkEye Media, a top medical marketing and branding agency, followed by the launch of Boolean Review, the highest converting Google review software in the market, and in 2022 created Boolean Automation –a consulting arm that helps residential and commercial painting companies implement no-code automation solutions. He is also the host of Pursuit of Purpose, a celebrated podcast that interviews successful entrepreneurs and inspirational people worldwide.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Max Gomez Montejo discuss marketing in multiple countries, getting your website found, and more.

Max's professional journey boasts a rich variety of experience in e-commerce, travel, telecommunications, and B2B sectors. Going beyond his corporate accomplishments, Max shares his knowledge and wisdom as a guest professor at multiple universities. His dedication to shaping the marketing leaders of tomorrow underscores his commitment to the industry's future and continuous innovation.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Howard Chang talk about marketing, entrepreneurship, and the key to turning your great idea into a successful business.

Howard is a serial entrepreneur and visionary leader who founded theturnlab, a Toronto-based marketing and tech firm. With a storied career spanning over two decades, he transitioned from a renowned ad agency CEO to create a groundbreaking agency model. Beginning his entrepreneurial journey at just 20, Howard navigated both early success and bankruptcy by 29, displaying remarkable resilience.

His ventures have spanned diverse sectors such as retail, sports marketing, and technology. Today, Howard drives theturnlab's innovative consultancy, embodying sustainability and social responsibility, as evident in their carbon-neutral operations and B Corp certification. As a cancer survivor, devoted family man, and adventurous spirit, Howard's diverse experiences infuse his expertise in sustainability, marketing, digital transformation, and branding.