The Digital Slice

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Hannah Balliet as they chat about tools and tactics to help you create lead generation campaigns guaranteed to generate new customers. Hannah Balliet is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past four years, she has grown her department by over 340% and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape.

After launching over 4,000 social media campaigns, Hannah has had a front-row seat to the challenges and rewards marketers face today. From private clients to social media masterclasses, Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads and achieve results.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Jesse Ringer as they chat about search engine optimization (SEO) in the age of AI, Google GA4 and the pressure to create more content.

Jesse Ringer is the founder of Method and Metric, which launched in 2017. For over 10 years, he's helped business owners, entrepreneurs, and marketing teams build winning SEO strategies for their organizations.

Jesse's passion for progression, creativity backed by data, and the democratization of tech have led him to build an agency focused on connecting data and people in an ethical and forward-thinking way. Jesse is a creative problem solver, marketer, and entrepreneur, known for building high-performing teams and delivering results.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Sam Tomlinson as they discuss some hard truths we've seen in the direct to consumer market over the past 6 – 9 months and much more.

Sam brings a unique background spanning finance, technology, marketing, analytics & operations to both Warschawski and W Ventures. As a member of the W Ventures leadership team, Sam leads due diligence and valuation efforts, along with providing ongoing strategic growth and operational support to W Ventures portfolio companies.

In his role as EVP, Sam leads Warschawski's award-winning Digital, Web & Analytics teams in the development, execution and optimization of integrated marketing campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Cynthia Krantz as they chat about digital audits, maximizing online presence, and making data-driven decisions to drive business growth.

Cynthia Krantz is the founder and President of Mezzo Creative LLC, a social and digital media agency. She has project managed campaigns for the likes of Nike, Aspen Dental and Vinfast Auto. Her company, founded in 2019, works with small to mid-sized businesses in all sectors, marrying big agency strategy with a boutique agency feel.

She has her Bachelor's in Communication Studies from Furman University and a Master's in Journalism from Marshall University. Cynthia is a passionate cook, lover of all things French, and proud to serve on the Executive Board of the Huntington Symphony Orchestra. She is mom to two amazing boys and wife to her best friend and Mezzo's biggest champion, Matthew.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Will Basta as they chat about the extraordinary growth of social commerce, which allows consumers to make purchases while scrolling.

Will Basta, an LA native and forward-thinking entrepreneur, brings a wealth of experience in e-commerce, venture capital, and digital innovation. As the co-founder of ACV Partners, an e-commerce management, logistics, and marketing firm, Will contributes strategic insight and leadership to build brands and grow online businesses for savvy investors. With over a decade of success in leading startups and driving growth, Will exemplifies the ability to create meaningful change in the ever-evolving digital landscape.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Rusty Shelton as they chat about building thought leadership focused on impact and the power of being intentional about creating your online image. This episode will empower you to take control of your online presence.

Rusty Shelton is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He's the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas, that builds people-driven brands.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Samantha Carroll as they chat about the importance of integrating storytelling in your business and personal brand's marketing mix.

As CEO and Principal Consultant of Once Upon A Brand, Samantha drives high-profile communications projects, ideates strategies, and defines messaging development for established and growth-stage clients, specializing in healthcare, advocacy, and education sectors. Samantha has advised organizations on ways to increase brand awareness and understanding and position themselves as industry leaders. Previous clients have included Mary's Center, Walden University, IPS Learning (now Korn Ferry), Mylan Enterprises, Prevent Child Abuse America, and Historic Ships (in partnership with the Maryland Office of Tourism) on behalf of Maryland Fleet Week.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode, Brad Friedman and Ajay Yadav dive deep into the need to consistently create content to boost your online presence and grow your business.

Ajay Yadav is a first-generation immigrant entrepreneur and angel investor. Dedicated to creating tools that connect people in today's remote-focused world, Ajay was honored in the Forbes 30 under 30 list in 2017 for his achievements in consumer technology. Motivated by the determination of immigrant women and BIPOC entrepreneurs, he began investing in companies like Coffee Meets Bagel, Doorvest, Simplified, and Squire while advising minority-led startups.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad as he sits down with Joe Cramond and discover the importance of authentic storytelling and how it can help you connect with your audience.

Joe Cramond is a digital marketing expert and the Head of Business Development at Pikkal & Co, an esteemed corporate podcast and podcast guesting agency at which Joe has been instrumental in steering global accounts and amplifying market presence. Joe is passionate about podcasting and its power to share authentic stories. He guides business owners through this medium, emphasizing the importance of embracing authenticity for success.

In the vast world of digital marketing, Joe stands out as an expert in lead generation and content marketing. His prowess extends beyond the realms of traditional marketing, as he excels in short and long-form video editing, weaving engaging narratives that captivate audiences. Joe's focus on SEO and crafting robust online customer journeys ensures not just visibility but tangible, meaningful results.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Jeff Greenfield as they chat about the demise of the cookie and the strategies and technology marketers will use to remain innovative.

Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams while emphasizing innovative marketing enabled by new technology. Interestingly, Jeff started his career building a chiropractic clinic, which scaled via word-of-mouth marketing by adopting a philosophy of treatment first, where no one was turned away, regardless of ability to pay. In addition to being an incredibly bright marketer, Jeff is a performing member of the Magic Castle in Hollywood. And he refused to tell me how he does any of his tricks.