The Digital Slice

The Digital Slice

By Brad FriedmanBusinessManagement
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The Digital Slice episodes

  • Episode 162 - HACKED: A Silent Killer Of Small Businesses

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad Friedman and Amir Sachs as they chat about the perils of small businesses not having a cybersecurity plan in place and actively monitored.

    Amir Sachs, Founder, and CEO of Blue Light IT is a renowned cybersecurity expert providing guidance to small and medium-sized companies worldwide. With featured insights on the Florida HCA healthcare security breach on ABC/WPBF, speaking engagements at the Boca Raton Chamber of Commerce, and many publications including in the American Hospital & Healthcare Management and South Florida Health and Wellness Magazine, Sachs has over 25 years of experience in mitigating cyber threats. Co-author of Amazon Best-Sellers, "Cybersecurity NOW" and "Managing Your Business Risk in the Cybersecurity Minefield," he founded Blue Light IT in 2003.

    The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

    43 min
  • Episode 161 - Boost Your Business With Podcast Marketing Tips

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad Friedman and Josef Schinwald for a conversation about the newest trends in podcasting and what the future might hold in this exciting media space.

    Josef Schinwald is the CEO of Guest Experts On Air, an elite podcast booking agency. As a visibility strategist his diverse experiences in the media landscape, ranging from Associate Publisher to Vice-president of a multinational newspaper throughout Latin America, and a professor in paradigmatic business designs at three universities, have equipped him with in-depth business and marketing knowledge. Josef has a background in media and internet marketing and has taught courses on business measurement and profit patterns. This journey, coupled with over 50 TV show appearances has given him a rich understanding of the ever-evolving media dynamics.

    The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

    43 min
  • Episode 160 - Stop Chasing Leads And Start Building Connections

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad Friedman and Tamika Carlton as they chat about the importance of building and nurturing relationships with your marketing to grow your business.

    Tamika Carlton is not just an awe inspiring Marketing Consultant, SEO and Communications Expert - she's also a Relationship Coach and avid traveler who believes in the power of forging meaningful connections! She has been featured on The Oprah Winfrey Show, Authority Magazine, HerForward, and other high profile media outlets. She is also the creator of the Couples Experience - an inclusive relationship company curating luxury couples events and retreats where they can keep the love alive and experience more.

    Tamika takes her relationship-centered approach with entrepreneurs helping them to attract quality leads that increase revenue for their business. With couples, it's about creating comfort & transparency so they can share stories and recognize love builds a better society – massive shifts have come from her kindhearted yet direct communication method.

    The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

    28 min
  • Episode 159 - Your Business Is A Media Company, Leverage It

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    In this episode of The Digital Slice Podcast, Brad Friedman and Gresham Harkless discuss marketing your business, the keys to content creation, and the recognition that your business is a media company.

    Gresham "Gresh" W. Harkless Jr. is the founder of Blue16 Media and CBNation. Blue16 Media uses media & technology to change lives. These media properties include Blue16 Marketing-a digital marketing agency providing digital marketing services including web design, website support & SEO services. CBNation consists of media properties (blogs, podcasts and videos) helping the business community succeed. Central to Blue16's marketing philosophy is that You Are a Media Company and that every organization is in the media business and can strategically leverage marketing tools, platforms, and "ingredients" to reach their goals.

    25 min
  • Episode 158 - Beyond Sodas and Sneakers: The Hidden World Of B2B Marketing

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad and Moira Vetter as they explore the intricacies of B2B marketing. They discuss longer sales cycles, sales funnels, what's boring, and more.

    Moira Vetter is the Founder & CEO of Modo Modo Agency, a 4-time Inc. 5000 company, a 2023 U.S. Chamber Top 70 Small Businesses and the 2023 Cobb Chamber Women-owned Business of the Year. Over three decades, Moira has fostered growth for Fortune 500 Global Brands and hypergrowth mid-market companies. She was named the 2022 NAWBO Woman Business Owner of the Year, a 2023 Leader in Corporate Citizenship and received the 2023 AMA Atlanta Lifetime Achievement Award. She is the author of Adventure and a former contributor to Forbes and Ad Age.

    30 min
  • Episode 157 - How AI Is Revolutionizing WordPress Websites

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    In this episode of The Digital Slice Podcast, Brad Friedman and Peter Guirguis talk about tips, tricks and trends for small business websites in 2024 and beyond.

    Peter Guirguis is the founder of SwiftPress Support, a company dedicated to creating affordable, engaging websites and apps for small businesses. By leveraging scientific methods and psychological principles, Peter creates designs that not only attract customers but also keep them engaged. His work, recognized by the Wells Fargo Leaders Club, reflects his commitment to delivering impactful digital solutions. At SwiftPress Support, Peter's approach is not just about building an online presence; it's about empowering small businesses to connect deeply with their audience, driving success online and beyond.

    26 min
  • Episode 156 - Future Proof SEO Tactics To Thrive In An AI World

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad Friedman and Greg Brooks as they chat about the current state of SEO, the future of SEO in an AI world, and tactics to thrive today.

    Greg Brooks is a leader and prominent figure in the digital marketing landscape, serving as a partner at SearchTides, a forward-thinking SEO agency. His role is pivotal in shaping the future of effective SEO, leveraging Large-Language Models (LLMs), and navigating the AI-driven era of the internet. With an impressive track record, Greg has successfully collaborated with industry giants such as Home Depot, Zillow, Western Union, and FanDuel.

    30 min
  • Episode 155 - Start With Clarity To Build a Strong Brand

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad Friedman and Alison Richmond as they chat about the need for small business owners to craft a compelling story that helps communicate who they are.

    As SVP of ClearEdge Marketing, Alison Richmond leads the largest division of ClearEdge by upholding its commitment to serve as a visionary growth partner and brand innovator to businesses across the talent and HR tech sector.

    Alison has led marketing teams for more than a decade with a focus on ensuring the strategic development and careful tracking of integrated marketing campaigns to maximize ROI and increase brand reach. Constantly curious and passionate about driving growth, Alison is committed to helping companies navigate changing market conditions, building brands with purpose, and supporting the people behind the projects.

    18 min
  • Episode 154 - Build A Strong Brand: It's Crucial For Business Growth

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad Friedman and Linda Fanaras as they chat about branding and marketing, the differences between the two, and how to use marketing to drive your brand.

    Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. As a B2B expert and successful business owner, author, and host of the B2B Brand 180 Podcast, Linda shares a unique perspective on how to create impactful brands that drive real results.

    21 min
  • Episode 153 - A 4-Step System To Grow Your Business

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad Friedman and David St. Germain as they chat about a variety of tactics to grow your business, including having more than one lead strategy.

    After 12 years running various companies David exited the businesses in late 2023 and decided to focus on business growth consulting for companies that want to grow their business fast.

    He built powerful strategies to enhance what he calls The 4 Pillars of Business Growth which consist of: Leads, Sales, Re-engineering Economics and Product Evolution. And now helps business owners and CEOs create new plans to dominate their industry by applying maximum leverage to these 4 areas.

    The Digital Slice Podcast is brought to you by Magai, up your AI game at friedmansocialmedia.com/magai

    25 min

About The Digital Slice

From the publisher's feed

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.