In this episode of The Digital Tradie, I sit down with Scott Bywater from Copywriting That Sells – and trust me, this guy knows his words! 🖋️

We chat about the real magic of copywriting and why it's not just about putting words on a page but crafting salesmanship in print. From leaving "open loops" to keeping audiences hooked, Scott breaks down why tradies shouldn’t overlook the power of storytelling and strategic messaging.

Plus, he shares insights on email marketing, including a killer email trick that could land you new jobs in minutes!

If you’re a tradie looking to step up your business game or simply curious about how a few words can make a huge difference, this episode is packed with practical tips and fascinating insights!

🔧 Key Topics:
👉 The art of copywriting – it’s more than just words
👉 Why every tradie should be emailing their clients regularly
👉 The power of storytelling and how it can boost your brand
👉 A simple email trick that could get you instant work!

👍 If you learned something or had a laugh, don’t forget to hit like, share it with your mates, and subscribe for more tips to supercharge your trade business!

🚀 FREE Resource - 101 Headline Hacks

In this episode of The Digital Tradie, I sit down with Drew Mountney from Melfire, who’s been in the fire game for over 21 years! 🔥

In this episode of The Digital Tradie, I have the absolute pleasure of sitting down with Jim Penman, the legendary founder of Jim's Group  🌳

🟠LIST Media - https://listmedia.com.au

In this episode of The Digital Tradie, I sit down with two absolute legends, Tamarah Vos and Dan Allen from TradeMutt, to chat about their wild journey from the job site to building a social enterprise that’s shaking up the tradie world.

In this episode of The Digital Tradie, I chat with the legend himself, John Dwyer from the Institute of WOW, about how to make your trade business stand out like a stubby in a sea of schooners. John’s got some wild stories, from working with Michael Jordan and Jerry Seinfeld to helping tradies like you turn customers into raving fans.

📽️ ON YOUTUBE

Watch this podcast on YouTube:

https://youtu.be/7zYVif4KQa4

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🎙️MORE PODCASTS

Checkout all episodes at: https://listmedia.com.au/the-digital-tradie-podcast/

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In this episode of The Digital Tradie, I sit down with Matt Shovelton from MWS Inspections to dive into the world of electrical inspections.

In this episode, I break down the key differences between hard and soft selling and provide you with five real-world examples of when you might want to use a hard sell in your trade business. Whether you're at a trade show, experiencing high demand periods, upselling, introducing new services, or dealing with limited inventory, I’ve got you covered.

I'll also share some personal stories, including recent family adventures in Thailand and Ballarat, that led me to rethink my own business strategies. Plus, you'll get a glimpse into how I run my digital marketing and business automations agency, LIST Media, and the benefits of my software, Trade Magnet.

So, if you're looking to boost your sales and better understand when to go all in, this episode is for you. Tune in and get ready to take your trade business to the next level!

Trade Magnet – The Digital Tradie is the official sponsor of Trade Magnet the CRM that gives a S#!T about Tradies. Check out them out at ⁠https://trademagnet.com.au⁠

In this episode, I chat with Pat Southwell, a solar industry legend and former inspector at True Value Solar during its meteoric rise and dramatic fall. We dive into the wild world of solar sales, from government rebates to the craziest defects Pat has encountered. Pat shares insider tips on choosing the right solar installer and reveals the truth about industry standards. Don’t miss this electrifying conversation packed with valuable insights and some good laughs!