The Digital Tradie Podcast

In this episode of The Digital Tradie, we chat with Noel McKay from Jonoco, a seasoned pro with over 32 years in the water industry. Noel shares his journey, how Jonoco has thrived without traditional advertising, and why diversifying skills and training the next generation matters.

We get into some hilarious on-the-job stories, the impact of privatisation, and the tools Noel uses to keep Jonoco ahead. From apprenticeships to poly welding, it's a ripper chat.

🧰 Tech Tool of the Week
Appenate, appenate.com

🤩 Featured Guests
Noel McKay, Jonoco

================================

💰 SPONSOR
Brought to you by Trade Magnet, the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au

🗞️ NEWSLETTER
Trade news, marketing tips and exclusive offers, straight to your inbox 👇
Sign up to The Digital Tradie newsletter

🎙️ MORE EPISODES
Catch every episode at trademagnet.com.au/resources/podcast

📍 ABOUT THE SHOW
The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online.

📺 WATCH ON YOUTUBE
⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts
🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown
🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit

🤳 FOLLOW ME
⚪ TikTok: @davidlist.me
🟠 Instagram: @davidlist.me
🔵 LinkedIn: David List
🟣 Facebook: davidlist.me
🟡 X: @davidlist_me

🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

Web developer vs web designer, which one should you choose? In this episode I chat with Stuart Mclean, a tradie turned web developer. We get into the difference between the two and which one you want for your next trade website.

🧰 Tech Tool of the Week
GitHub

🤩 Featured Guests
Stuart Mclean

================================

💰 SPONSOR
Brought to you by Trade Magnet, the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au

🗞️ NEWSLETTER
Trade news, marketing tips and exclusive offers, straight to your inbox 👇
Sign up to The Digital Tradie newsletter

🎙️ MORE EPISODES
Catch every episode at trademagnet.com.au/resources/podcast

📍 ABOUT THE SHOW
The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online.

📺 WATCH ON YOUTUBE
⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts
🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown
🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit

🤳 FOLLOW ME
⚪ TikTok: @davidlist.me
🟠 Instagram: @davidlist.me
🔵 LinkedIn: David List
🟣 Facebook: davidlist.me
🟡 X: @davidlist_me

🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

Join me, David List, as I navigate the serious world of safety with a tradie twist. From awkward jokes to genuine lessons, we get into the power of storytelling for transforming safety culture. Have a laugh, learn a bit, and see why a bit of humour goes a long way on site.

🙏 A big thank you to the Australian Institute of Health and Safety for having me.

🧰 Tech Tool of the Week
MS PowerPoint. I use it for everything!

🤩 Featured Guests
Just me this time!

================================

💰 SPONSOR
Brought to you by Trade Magnet, the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au

🗞️ NEWSLETTER
Trade news, marketing tips and exclusive offers, straight to your inbox 👇
Sign up to The Digital Tradie newsletter

🎙️ MORE EPISODES
Catch every episode at trademagnet.com.au/resources/podcast

📍 ABOUT THE SHOW
The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online.

📺 WATCH ON YOUTUBE
⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts
🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown
🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit

🤳 FOLLOW ME
⚪ TikTok: @davidlist.me
🟠 Instagram: @davidlist.me
🔵 LinkedIn: David List
🟣 Facebook: davidlist.me
🟡 X: @davidlist_me

🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

In this episode of The Digital Tradie, Dave List chats with Ben Cresswell from Eastern Generators Hire about the evolving power generation industry. They get into Ben's move from electrical work to running a generator rental business, and why service and sustainability matter.

They also cover practical tools like a new generator sizing calculator to help tradies work out their power needs, plus digital marketing and the transparency it takes to succeed. Packed with useful tips for tradies wanting to stay ahead.

🧰 Tech Tool of the Week
Willy Weather App, willyweather.com.au

🤩 Featured Guests
Ben Cresswell from Eastern Generators Hire

================================

💰 SPONSOR
Brought to you by Trade Magnet, the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au

🗞️ NEWSLETTER
Trade news, marketing tips and exclusive offers, straight to your inbox 👇
Sign up to The Digital Tradie newsletter

🎙️ MORE EPISODES
Catch every episode at trademagnet.com.au/resources/podcast

📍 ABOUT THE SHOW
The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online.

📺 WATCH ON YOUTUBE
⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts
🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown
🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit

🤳 FOLLOW ME
⚪ TikTok: @davidlist.me
🟠 Instagram: @davidlist.me
🔵 LinkedIn: David List
🟣 Facebook: davidlist.me
🟡 X: @davidlist_me

🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

In this episode we explore Jarryd's journey from starting out in his dad's security business to scaling his own company, focused on smart security solutions for building sites.

Heaps of actionable insights on local SEO, streamlining operations, and building a team-focused culture to scale your trade business. Whether you're looking to sharpen operations or expand your reach, this one's packed with tips to help you grow.

🧰 Tech Tool of the Week
Trade Magnet 🧲

🤩 Featured Guests
Jarryd Miller from Building Site CCTV

================================

💰 SPONSOR
Brought to you by Trade Magnet, the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au

🗞️ NEWSLETTER
Trade news, marketing tips and exclusive offers, straight to your inbox 👇
Sign up to The Digital Tradie newsletter

🎙️ MORE EPISODES
Catch every episode at trademagnet.com.au/resources/podcast

📍 ABOUT THE SHOW
The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online.

📺 WATCH ON YOUTUBE
⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts
🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown
🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit

🤳 FOLLOW ME
⚪ TikTok: @davidlist.me
🟠 Instagram: @davidlist.me
🔵 LinkedIn: David List
🟣 Facebook: davidlist.me
🟡 X: @davidlist_me

🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

Discover expert accounting tips for tradies from Lynne List of Shine Accounting and Taxation, including the importance of professional bookkeeping, when to incorporate, and the tax deductions tradies miss.

If you need a hand, Trade Magnet keeps paid ads simple to get you started.

🧰 Tech Tool of the Week
Microsoft Excel. I know it's boring, but that's what Mum chose 🤔

🤩 Featured Guests
Lynne List from Shine Accounting and Taxation

================================

💰 SPONSOR
Brought to you by Trade Magnet, the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au

🗞️ NEWSLETTER
Trade news, marketing tips and exclusive offers, straight to your inbox 👇
Sign up to The Digital Tradie newsletter

🎙️ MORE EPISODES
Catch every episode at trademagnet.com.au/resources/podcast

📍 ABOUT THE SHOW
The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online.

📺 WATCH ON YOUTUBE
⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts
🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown
🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit

🤳 FOLLOW ME
⚪ TikTok: @davidlist.me
🟠 Instagram: @davidlist.me
🔵 LinkedIn: David List
🟣 Facebook: davidlist.me
🟡 X: @davidlist_me

🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

10 essential questions you should ask your web designer. Tune in to make sure you're fully prepared for your next web project!

Dave List breaks down whether HiPages is worth it for tradies, with honest insights on lead quality, costs, and smarter marketing strategies. Plenty of practical tips and a must-have tool for boosting your trade business.

If you need a hand, Trade Magnet keeps paid ads simple to get you started.

🧰 Tech Tool of the Week
CapCut, check it out at capcut.com

🤩 Featured Guests
None this time!

================================

💰 SPONSOR
Brought to you by Trade Magnet, the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au

🗞️ NEWSLETTER
Trade news, marketing tips and exclusive offers, straight to your inbox 👇
Sign up to The Digital Tradie newsletter

🎙️ MORE EPISODES
Catch every episode at trademagnet.com.au/resources/podcast

📍 ABOUT THE SHOW
The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online.

📺 WATCH ON YOUTUBE
⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts
🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown
🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit

🤳 FOLLOW ME
⚪ TikTok: @davidlist.me
🟠 Instagram: @davidlist.me
🔵 LinkedIn: David List
🟣 Facebook: davidlist.me
🟡 X: @davidlist_me

🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

Facebook Ads or Google Ads, which one should tradies actually use? Whether you're launching your first campaign or tweaking your current one, this episode breaks down how to get the most out of both.

We cover Google as intent advertising (catching people actively searching for your service), Facebook as interrupt advertising (planting the seed while they scroll), and how the marketing funnel, top, middle and bottom, helps you decide where to spend.

🧰 Tech Tool of the Week
Check out Canva for knocking up eye-catching ad creatives.

================================

💰 SPONSOR
Brought to you by Trade Magnet, the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au

🗞️ NEWSLETTER
Trade news, marketing tips and exclusive offers, straight to your inbox 👇
Sign up to The Digital Tradie newsletter

🎙️ MORE EPISODES
Catch every episode at trademagnet.com.au/resources/podcast

📍 ABOUT THE SHOW
The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online.

📺 WATCH ON YOUTUBE
⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts
🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown
🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit

🤳 FOLLOW ME
⚪ TikTok: @davidlist.me
🟠 Instagram: @davidlist.me
🔵 LinkedIn: David List
🟣 Facebook: davidlist.me
🟡 X: @davidlist_me

🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

Welcome to the very first episode of The Digital Tradie! I'm Dave List, here to help you cut through the noise of online marketing, built for tradies.

Today I break down the Storybricks framework: a simple way to use storytelling to connect with clients and turn lookers into buyers. We get into the ABT framework (And, But, Therefore) and the Story List (Legend, Issue, Strategy, Triumph) so you can craft a message that actually lands.

================================

💰 SPONSOR
Brought to you by Trade Magnet, the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au

🗞️ NEWSLETTER
Trade news, marketing tips and exclusive offers, straight to your inbox 👇
Sign up to The Digital Tradie newsletter

🎙️ MORE EPISODES
Catch every episode at trademagnet.com.au/resources/podcast

📍 ABOUT THE SHOW
The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online.

📺 WATCH ON YOUTUBE
⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts
🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown
🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit

🤳 FOLLOW ME
⚪ TikTok: @davidlist.me
🟠 Instagram: @davidlist.me
🔵 LinkedIn: David List
🟣 Facebook: davidlist.me
🟡 X: @davidlist_me

🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻