How can we use Service Design to drive business innovation? And how is that different from using service design to drive social innovation for instance? In this episode professor Yong-Se Kim shares his perspective on this topic.

You'll also learn how we can use computer aided tools to enrich and support the service design process. This is not just about digitalising post-it notes. It's about things like helping us to model human relations and interactions using technology.

Finally we address how new technology could help to better evaluate the user experience in real-time. This would open the gates to design services that are customised and tailored on the fly. We're not there yet but it's an inspiring topic to think about and explore!

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EPISODE GUIDE

02:20 - The first encounter with Service Design.

04:15 - How much is service design actually done for business innovation?

13:30 - What if you could use a representation of customer activities to support the service design process?

23:10 - How can we evaluate the user experience in a more useful way?

33:00 - Big Question: how would you like to capture and represent your own knowledge?

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LINKS FROM THE EPISODE

* Yong-Se on LinkedIn ➜ https://go.servicedesignshow.com/r5zdg

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