The Future of Water

The Digital Water Playbook: Who’s Investing, What’s Changing, and Why It Matters


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Podcast host Reese Tisdale is joined by Bluefield’s Analyst Christine Ow to discuss the latest developments in digital water. From Badger Meter’s expansion into wastewater to Ferguson’s growing presence in smart buildings, Bluefield's water experts examine recent acquisitions, investment trends, and the competitive landscape in the U.S. and Europe.

With the U.S. and Canada digital water market set to double by 2033, Christine and Reese take a closer look at what’s driving investment, how markets in the U.S. and Europe compare, and where the biggest opportunities lie.

Key Topics Discussed:

Badger Meter's Move into Wastewater: Badger Meter’s US$185 million acquisition of SmartCover Systems marks a shift into wastewater asset management. What does this signal about their long-term strategy? Christine and Reese break down how this acquisition fits into Badger’s history of strategic growth, its expansion beyond metering, and its increasing focus on wastewater and potentially stormwater solutions.

Ferguson's Expansion into Smart Buildings: Ferguson’s partnership with WINT Water Intelligence marks another step in its digital water expansion. What does this mean for the company’s strategy? The conversation explores Ferguson’s push beyond hardware distribution into software solutions, how it compares to Core & Main’s digital strategy, and what this means for the broader smart buildings market.

The U.S. & Canada Digital Water Market Forecast: The U.S. and Canada digital water market is set to double from US$11.5 billion in 2024 to US$23.8 billion by 2033​. What are the key drivers? This segment highlights the role of policy, funding initiatives, cybersecurity concerns, and the increasing demand for AI-driven analytics and IoT solutions.

Comparing the U.S. & Canada and Europe's Digital Water Markets: Each region has different regulatory and investment landscapes. How does this impact digital water adoption? Bluefield's water experts discuss the centralized regulatory approach in Europe versus the fragmented U.S. market, the challenges of funding and procurement cycles, and how these factors influence digital technology adoption in utilities.

What's Next for the Digital Water Market?: With market consolidation and increasing investment, what are the key trends to watch? The discussion covers the potential impact of tariffs, economic uncertainty affecting M&A activity, the rise of smart stormwater solutions, and the growing role of AI in utility decision-making.

If you enjoy listening to The Future of Water Podcast, please tell a friend or colleague, and if you haven’t already, please click to follow this podcast wherever you listen.

If you’d like to be informed of water market news, trends, perspectives and analysis from Bluefield Research, subscribe to Waterline, our weekly newsletter published each Wednesday.

Related Research & Analysis:

  • Badger Meter Uncovers Wastewater Growth
  • Ferguson Adds WINT to Growing Digital Water Solutions Portfolio
  • U.S. & Canada Digital Water Market Outlook: Key Drivers, Competitive Shifts, and Forecasts, 2024–2033
  • Europe Digital Water Market Outlook: Key Drivers, Competitive Shifts, and Forecasts, 2024–2033
  • ...more
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