The Dimond Download by Chase Dimond & Cardinal Mason

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Social Chain (a pioneer in the creation, development and scaling of social media brands) Acquired His Marketing Agency.

I invited Daniel Graham, the Founder & CEO of Mint Performance Marketing to Talk All About the Acquisition & More.

In this interview we cover a ton of interesting ground on agency acquisitions, which are a very popular and great way to scale your agency.

When you buy an agency, you're often acquiring EBIDTA, talent, and clients.

Daniel talks about how long the process took, what he would've done differently, what services he things have legs, and so much more.

More about Daniel's Agency and make sure to follow Daniel on Twitter:

Mint Performance Marketing (https://www.mint-performancemarketing) is a full-service performance marketing agency. we help disruptive dtc/ecommerce brands accelerate growth with cutting edge strategies across creative, influencers, paid media, email & sms.

You can follow Daniel on Twitter here: https://twitter.com/foodog85

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I'm excited to share this interview I did with someone who specializes specifically in marketing Shopify apps.

Meet Deb Mecca. She currently handles growth and marketing for 10 fast growing Shopify Apps through the LTV Fund.

In this interview, she shares her best tips and tricks for how to rank and grow Shopify Apps in their marketplace/app store.

She also gives her insights on statured categories within the Shopify app store and identifies areas of opportunity to start and scale a new Shopify app.

Here are the Shopify apps she works with. You've probably used or at least heard of a few of these if you run an Ecommerce Brand.

1. Trackify X
2. In Cart Upsell and Cross Sell
3. Product Options and Customizer
4. Pre Order Now
5. Wholesale Pricing Now
6. Bulk Discounts Now
7. Sticky Add to Cart
8. Sales Rocket
9. PreOrderly
10. Upselly

She also recently started The App Collective (www.theappcollective.us).

The App Collective will help you make sense out of the solutions available to grow your business:
- How to grow your business through a series of webinars in 3 main categories:
- Merchandising/conversions
- Shipping/fulfillment
- Mobile phone & customer service

You can follow Deb on Twitter here: https://twitter.com/DebMecca

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I ended up interviewing Allan for my Ecommerce Newsletter & YouTube channel due to a cold email he sent me.

The cold email was so good that I had to invite him on to share some information about what he coined as the "Talking Things" email.

I'm so glad he reached out because he overdelivered in this episode.

The "Talking Things" email is super interesting and applicable to most verticals (ecommerce, Shopify stores, info products, SaaS, and so on).

Here's the cold email he sent me:

"Hi Chase,

Recently discovered your podcast and got to listen to the episode “How Email & SMS Work Together With Chase Dimond & Bea Doheny”. This episode is a real gem!

Never thought of using SMS for marketing. Everything you and Bea shared are really interesting, especially the ones for fun and engagement like the Friday song list and mood scale.

I shared this episode to my company team and we’re planning to try some of the ideas via Facebook DM to see how it goes. Thanks for sharing this golden nugget on your podcast! It's really helpful and unique.

This all led me to your Instagram and I must say..I’m a fan. Really like that your Instagram is full of bite-size and easy-to-do tips. I have to admit though..I may have watched more of Shay’s video than yours. She kinda reminds me of my daughter when she was still a baby.

With the golden nugget I've gotten from you, I would like to give back to you and your community. Recently, we've been exploring the possibility of collaborating with fellow email marketers and online businesses

Would you be interested in working together on a podcast episode? Perhaps I can share a few simple steps on how to write an engaging welcome sequence for new leads. These steps will help your audience easily combine promotion and nurture content in one email.

We can share the podcast to our email list of over 11k subscribers and our socials to help spread the word.

Are you open to exploring something like this?

Best,
Allan"

I hope you enjoy this episode!

You can check out Allan's website here and grab the free subject lines guide he mentioned: https://digitalsolopreneur.com/chase

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I'm excited to bring you this episode for a bunch of reasons.

To name a few:

1. Paul is extremely brilliant. I mean he studied Computer Science at Stanford.

2. He drops a ton of actionable tidbits in this episode on how to leverage Nano influencers for your (or your clients) brand.

3. I was lucky to be able to invest in their seed round which Stripe lead.

Definitely listen to this episode to learn more about Nano influencers and why they're so effective at helping DTC brands build authentic awareness and content.

What's more: He talks about how you can repurpose this content to increase your acquisition efforts. 

Here's the link to learn more about Archive: https://archive.ai/

And make sure to follow Paul on Twitter here: https://twitter.com/benigeri

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In this video, Chormaic walks us through how he goes about auditing an ecommerce brands email marketing channel.

He mentions that this is also applicable for brands leveraging SMS as well.

He also covers why you should audit an account in the first place and the frequency in which he does this for his clients.

You can follow Chormaic on Twitter here: https://twitter.com/Chormaic

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I'm excited to share this ecommerce interview I did with Ryan on Advanced SMS Personalization in a Post iOS 14 & 15 World.

You'll learn the latest and greatest on Advanced Segmentation and Personalization to crush your SMS efforts.

You can connect with Ryan on LinkedIn here: https://www.linkedin.com/in/ryan-briggs-5ba00342/

P.S. Don't forget to subscribe to my podcast (if you haven't already). 

P.P.S. Here's Attentive's SMS for Shopify Merchants Playbook.

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I've got another epic interview for you today.

This time I had this privilege of interviewing Kristen Lafrance.

She's an awesome person and super talented marketer who is the Head of Resilient Retail at Shopify.

We talked a lot about how she's become a B2B influencer and her super power of churning out high-quality, consistent content.

We also talk about audience development and community building. She runs a highly engaged Slack group for the Ecom/DTC community, so she knows a ton about these topics.

I highly recommend diving head first into this episode.

Shoot Kristen a follow on Twitter here: https://twitter.com/kdlafrance

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I'm excited to share my interview with the one and only, Savannah Sanchez.

Savannah is a freelancer who spends her days making great paid social ads for cool brands.

In this episode we talk about:

• What gave her the courage to go out on her own
  
  
• How she acquired her first few clients (and all subsequent clients)
  
  
• How she divvies her time between working in her business vs. on her business 
  
  
• Tons of actionable tips and tricks for anyone looking to explore or optimize their TikTok ads
  
  
• And so much more!

Be sure to follow Savannah on Twitter here: https://twitter.com/social_savannah

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Noah is the Founder of Social Snowball, automated affiliate marketing programs for Shopify.

In this episode we talk about all things affiliate marketing, including:

• The difference between an affiliate program and a referral program
• Best practices for brands looking to implement or take their affiliate program to the next level
• The recommended amount that brands should pay their affiliates
• And so much more!

Follow Noah on Twitter here: https://twitter.com/noatuck

You can check out his affiliate marketing tool here.

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Dave runs Recapture: "Automated Abandoned Cart Recovery, Email Marketing & popups with excellent analytics".

We talk about how he acquired Recapture, SaaS multiples, the main differences and similarities between email marketing over the years, and so much more! 

You can follow Dave on Twitter here: https://twitter.com/daverodenbaugh