• Transparency, Collaboration & Customer Focus in Agricultural Marketing Success

• Not waiting until harvest to start marketing

• The Evolution of Yellow Barn Farm

On this episode of the Direct Farm Marketing podcast, hosts Mike Parker and Amanda Berkey discuss the importance of driving traffic to a website for direct consumer farm brands. They emphasize the need for a comprehensive traffic strategy that includes organic and paid sources like social media and online directories. The hosts also highlight the significance of mobile optimization, user-friendly navigation, and up-to-date content for successful online marketing. Additionally, they mention the importance of user-friendly website design, authentic content, and effective marketing strategies in website design. Tune in to learn valuable insights on increasing visibility, reaching new audiences, and driving sales through website traffic and conversion rates.

Get the Pre-Sold Season Ebook HERE.

Join our Free Facebook Community of Farm Marketers HERE. 

Get our Pre-Sold Season Ebook Here: Pre-Sold Season Ebook

On this episode of “Direct Farm Marketing Podcast”, Mike & Amanda interview Elizabeth Thomas of Thomas Cattle Co. Elizabeth shares her experience transitioning from the corporate banking world to marketing a direct to consumer business. They cover building and growing a strong brand and the realities of raising a family while operating a direct to consumer ranching operation. Elizabeth encourages others to consider direct-to-consumer sales and starting small to ensure the resilience and sustainability of their operations. 

Be sure to give her a follow on IG Here: Thomas Cattle Co.

Order and support a real American Rancher Here: Shop Thomas Cattle Co.

On this episode of Direct Farm Marketing Podcast, Mike Parker and co-host Amanda Berkey discuss how to strategically position farm products to customers in a way that build connection and trust.

They emphasize the importance of understanding the customer's needs and crafting content that speaks directly to their pain points. When done correctly builds fiercely loyal customers that view your product offerings as more than “just a product” but a path towards reaching their goals. 

Join our New Year Direct Farm Mentorship Coaching Program for $500/OFF Kicks off January 9th Here:

https://www.directfarmroadmap.com/coachingsalespage

Get our 30 hooks and headlines google doc link here:

https://docs.google.com/document/d/10nVQ5JHpyxGK1sLc_3_qewj_EgXMNzJ_S64134aX474/edit?usp=sharing

On this episode of the Direct Farm Marketing Podcast, host Mike Parker interviews Tom Bennett of Bennett Farms Michigan.

In 2023 Tom raised 10k pastured broilers, 450 pastured hogs, 700 pastured turkeys, and Grassfed cattle while serving 19 markets weekly. He has been in the direct to consumer game since 2010 and has a lot of insight to the path towards full-time farming. 

Don't forget to rate and review our content and help get resources like this into the hands of other independent small farms. 

On this episode of the podcast, Mike Parker interviews Jack Middelton, the owner of Fat Mountain Farms in Cerro Gordo, North Carolina.

Jack shares his experience of using social media - and crafting several reels with millions of views to gain traction and turn it into sales.

The conversation dives into the hard work that goes into running a regenerative farm in the day to day on-top of the business marketing and sales.

On this episode of Direct Farm Marketing Podcast, Mike Parker and Amanda Berkey discuss how to use a customer database to create a lookalike audience with paid ads, and how to define a core audience to target.

They cover how to use email marketing, social media platforms, AI, giveaways, and collaborations to reach new customers and grow your own database.

Finally, they invite listeners to take advantage of the special promotion for the Coaching Program that will be available to kick off the new year.

Join my Premium Coaching Program here: www.directfarmroadmap.com/coachingsalespage

Use code: NEWYEAR before January 16th for $500/OFF