What if I told you that landing a feature in Forbes, Vogue, or even the New York Times doesn’t require a single PR connection, a big budget, or a massive following?

This week on The Disruptor, I’m joined by Gloria Chou—an award-winning PR strategist, former U.S. diplomat, and host of the Small Business PR Podcast—to break down exactly how she’s helped small businesses earn over a billion organic views with her CPR Pitching Method™.

We talk about:

• Why the PR industry has stayed gatekept for so long (and how she’s blowing that wide open)
• The real reason journalists want to hear from you—even if you’re not a big name
• How to cold pitch with zero contacts and get yeses from top-tier media
• Why your mindset is the most important part of your PR strategy

Whether you're launching a new offer or trying to get your products into the hands of gift guide editors, this episode is your permission slip to stop playing small and start getting seen.

More about Gloria Chou:

Gloria Chou is a PR coach and host of the Small Business PR Podcast. Known for her CPR Pitching Method™, she helps BIPOC and female founders break through the noise and land top-tier media coverage—without a Rolodex or PR retainer. Her clients have landed features in Oprah’s Favorite Things, Vogue, the New York Times, and more.

Follow Gloria on Instagram: @gloriachoupr

Watch her free pitch masterclass: gloriachoupr.com/masterclass

✨ Book your free 20-minute brand audit:

https://clientdashboard.libertytype.com/public/675b067b61fbf0001fb0f024

In this episode, I'm joined by two incredible chiropractors, Dr. Sara Nelson-Gray and Dr. Marisa Bauman, to talk about what it actually looks like to build a business rooted in healing, disruption, and inner wisdom.

Sara shares her journey from chronic illness to opening Freedom Chiropractic in Knoxville, and what it taught her about scaling without losing yourself. Marisa opens up about pivoting from journalism to chiropractic care, selling her first practice, and rebuilding with more intention in the Midwest.

We dive into:

• How to tell if you’re forcing growth vs. flowing with it
• The stigma around chiropractic care—and how they flip the narrative
• Building a brand that’s rooted in substance, not just good marketing
• Why nervous system regulation is the real key to sustainable leadership

✨ Bonus: After you listen, head over to The Heartwork Podcast — my interview with Sara and Marisa is dropping there today too.

Connect with Sara + Marisa:

→ Follow Dr. Sara on Instagram

→ Follow Dr. Marisa on Instagram

→ Follow The Heartwork Podcast

→ Visit Freedom Chiropractic’s Website

→ Visit Homestead Chiropractic’s Website

→ Reach out directly: [email protected]

🎯 Book your free 20-minute brand audit with Amanda: Click here

Taylor Aller is proof that you don’t have to choose just one thing to build a successful business. A registered massage therapist, TEDx speaker, creative consultant, and co-founder of the P2P Summit, Taylor is a master of the "multipotentialite" lifestyle—where having multiple passions is not a liability, but a launchpad.

In this episode, Taylor and I unpack what it really looks like to build a business model that honors your diverse interests, without confusing your audience or burning yourself out. You’ll learn:

• The three most effective business models for multipotentialites (spoiler: "smoosh" is one of them)
• How to use the “golden thread” to create a cohesive brand story from your varied skills
• Why multitasking isn’t the answer—but strategic focus is
• The power of redefining success your way
• How to collect personal “evidence” that silences your inner critic

Whether you’re balancing parenting with entrepreneurship or just tired of being told to “niche down,” this episode gives you the tools and validation to build your brand around all of who you are.

📚 Free resource from Taylor: Multipotentialite Planner

🌐 Learn more: www.tayloraller.com

👀 Book your FREE 20-minute brand audit with Amanda:

https://clientdashboard.libertytype.com/public/675b067b61fbf0001fb0f024

In this episode, we're talking about what no one tells you about success:

Sometimes the very thing that got you here becomes the thing holding you back.

After a major life and business shift (think: cross-state move, ditching homeschool, and saying yes to the suburbs), I’m sharing the story behind our latest pivot — and the deeper truth it revealed about branding, business, and identity.

This isn’t just about logistics.

It’s about what to do when you realize the life — or the brand — you built no longer fits the version of you that’s running the show now.

Inside this episode:

💡 How to know when you’ve outgrown your brand (even if it’s still working)

🎯 Why the most experienced business owners are often the least clear online

🧠 The beliefs that keep high-level service pros from making the pivots they need

✨ What to do when your visuals, messaging, or offer no longer reflect your brilliance

🛠 And why evolving your brand isn’t flaky — it’s faithful to your future

This is for you if you’re exceptional at what you do — but your brand still looks like version 1.0 of your business.

Because the truth is: the market doesn’t buy “experience.”

It buys clarity.

🎧 Listen now to hear how to evolve without starting from scratch — and how to build a brand that finally reflects your now.

🔗 Ready for a brand that reflects the real power of your work? Book a call and let’s talk about Brand Revolution

You’ve got the killer framework. The repeatable process. The expert-level skills.

So… why aren’t people buying?

In this episode, I’m pulling back the curtain on a major disconnect I see all the time: brilliant business owners relying too heavily on their process to do the talking. The truth? Trust isn’t built by rattling off your credentials or dazzling people with your methodology. It’s built by meeting people where they are—and making them feel seen.

We’ll talk about how to shift from self-centered marketing to client-centered messaging, why personalization matters more than polish, and what it actually takes to get your audience to buy in.

If you want to build a brand that doesn’t just convert—but truly connects—this episode is your roadmap.

🔥 Inside this episode:

• The real reason your “proven process” might be falling flat
• How to meet potential clients at their level (without watering down your work)
• What personalization actually looks like in a scalable business
• Why trust is built in the “in-between” moments—and how to show up for them

Your audience doesn’t want more of your genius. They want to feel like you get them. Let’s talk about how to do just that.

👉 Book your 20-minute brand audit: https://clientdashboard.libertytype.com/public/675b067b61fbf0001fb0f024

In a world flooded with templates, generic offers, and one-size-fits-all strategies, personalization is your secret weapon—and today we’re talking all about how to wield it with intention.

Whether you’re a coach, consultant, therapist, doctor, chiropractor, or wedding pro, this episode breaks down how to create truly personalized experiences that not only delight your clients but make you unforgettable in a sea of sameness.

Here’s what you’ll learn:

• The real difference between personalization and customization (and why both matter)
• Why big brands like Netflix, Nike, and Squeeze are winning with personalized experiences—and how you can scale those strategies to your business
• Tactical ways to gather, track, and actually use personal client data in an authentic, non-creepy way
• How to infuse "surprise and delight" into your workflows without adding more stress to your plate
• Common personalization mistakes that are killing your client connection (and how to avoid them)
• Why personalization is more than just a trend—it’s the future of business

If you're tired of the rinse-and-repeat marketing advice and ready to create offers and experiences that feel like you, this one’s for you.

✨ Want help applying this to your brand?

Book a free 20-minute audit with me.

In this episode, I sit down with Samantha Burmeister, founder of Nomad Copy Agency, to talk about the power of conversion-focused copywriting. With a background in corporate sales and leadership, Samantha brings a fresh approach to writing words that actually sell—without feeling pushy or robotic.

We cover:

🔥 The biggest copywriting mistakes business owners make

🔥 The fine line between storytelling and selling—and how to get it right

🔥 Why AI tools like ChatGPT are not a replacement for human creativity

🔥 How to test your offer before launching it to ensure it sells

🔥 Why personalization is the key to standing out in a saturated market

Samantha also shares insights into her innovative new service, Can You Write This for Me?, which simplifies the process of getting expert copy without the hassle of long-term contracts or strategy calls.

If you’re ready to sharpen your messaging and write copy that converts, this episode is for you!

🔗 Connect with Samantha:

🌎 Nomad Copy Agency

📝 Copy on Demand Membership

🖊️ Can You Write This for Me?

🔗 Book a 20-Minute Audit with Me:

Click here to schedule your session

If your business feels like it’s hit a wall, it’s not because your skills have declined or your results have lost impact. It’s because the way people find, trust, and choose businesses has changed—and your brand hasn’t caught up.

In today’s episode, I break down why established businesses struggle to compete with newer competitors, why reputation alone isn’t enough anymore, and how to reposition your expertise so it’s undeniable.

This isn’t about chasing trends or playing social media games—it’s about making sure your business remains the ONLY choice in your space. If you’ve ever felt like you’re getting passed over for less-experienced competitors or relying too much on referrals, this episode is for you.

I cover:

• Why your brand—not your skills—is the real problem
• The three biggest mistakes established businesses make
• How to reposition your expertise for today’s market
• The transformation that happens when your brand finally matches your authority

Your expertise is your biggest asset—it’s time to make it work for you.

Resources & Links:

🔹 Book a call with Amanda: Click here

🔹 Learn more about the Brand Revolution process: Visit Liberty Type

🔹 Follow on Instagram: @libertytypeco

If this episode resonated with you, share it with a fellow business owner who needs to hear it! And don’t forget to rate and review the podcast—it helps more people find the show.

In this episode of The Disruptor, I’m chatting with Jen Liddy, a Brand Messaging & Voice strategist who helps experts articulate their unique magic—without the salesy, over-the-top marketing. Jen's approach centers around refining your messaging so that it connects with your audience authentically, in a way that feels both true to you and relevant to them.

We dive into:

• Why it's crucial to simplify your messaging and stop overthinking it.
• How to translate your expertise into a brand voice that resonates with your audience.
• The challenge of communicating what you do without losing your magic—and how to avoid the curse of the "expert's knowledge."
• Jen’s thoughts on navigating the age of AI and staying true to your unique brand voice.
• The importance of critically thinking through your communication strategy—both in your business and beyond.

Whether you’re struggling to explain what you do in a clear yet powerful way, or you’re ready to start expressing your true brand voice with confidence, this episode will help you find clarity and gain momentum.

More About Jen Liddy:

Jen Liddy is a Brand Messaging & Voice Guide who helps experts refine their messaging and unveil their brand voice in a way that’s authentic, clear, and impactful. With a background in teaching, Jen has the rare ability to break down complex concepts and communicate them in simple yet compelling ways. When she’s not helping business owners express their true selves through messaging, she’s exploring new ideas and ways to bring creativity into her work.

Connect with Jen:

• Jen Liddy Website
• LinkedIn: Jen Liddy

Ready to disrupt your industry?

If you're looking to break through the noise with a messaging strategy that truly reflects who you are, don’t hesitate to reach out. Book a free brand audit and let's start shaping your brand together.

In this episode of The Disruptor, Amanda Burg sits down with Jenn Zellers, creator of the Visibility Ecosystem and a disruptor in the marketing space. Jenn shares her journey from launching a speaker directory in 2015 to helping service providers, course creators, and authors create stress-free, sustainable marketing systems. Together, Amanda and Jenn dive into podcast tours, leveraging collaborations, and the secrets to turning speaking engagements into evergreen content. Jenn also unveils strategies for scaling visibility efforts without burning out, making 2025 the year of collaboration and connection.

Key Takeaways:

• Podcast Tours Demystified: Jenn explains how to plan, pitch, and execute effective podcast tours that drive results.
• Evergreen Content from Speaking Engagements: How to repurpose podcast appearances into 9-12 pieces of content that last.
• Customizing Pitches That Stand Out: Jenn’s insider tips for crafting pitches that grab attention and get you booked.
• The Collaboration Economy: Why 2025 is the year of partnerships and how to prepare for it.
• Stress-Free Marketing Systems: Practical strategies to grow your visibility without social media burnout.

Mentioned in This Episode:

• The Visibility Ecosystem
• Jenn’s Interview Questions Generator Tool

Links & Resources:

Join the conversation: What’s one way you plan to amplify your visibility in 2025? Share your thoughts and tag Amanda @libertytypeco and Jenn @visibilityecosystem. Let’s build a more collaborative, stress-free approach to growth!