If you want to stop competing on price and start attracting high-end clients who only want to work with you, this episode is a must-listen.

In Part 1, we broke down why price alone doesn’t dictate luxury status and introduced the Authority Pyramid—how competence, confidence, and certainty set the foundation for high-end positioning. Today, we’re taking it even further, diving into how to become the only choice in your industry.

Inside this episode, we cover:

✨ Owning Your Expertise – How to step into your authority and attract clients who don’t question your value.

✨ The Internal Shift – Why your mindset is the #1 factor in commanding premium pricing.

✨ The Courage to Claim Your Space – How to stop playing small and position yourself as the go-to leader in your field.

✨ The Power of Brand Perception – Why investing in your brand before you feel ready is the key to luxury positioning.

✨ Why High-End Clients Say Yes Without Hesitation – The psychology behind elite branding and client attraction.

🚀 If you’re ready to take your brand from just another option to the only option, this episode will give you the roadmap.

🔗 Join the Effortless Attraction Live Masterclass: https://libertytype.com/premium

🔗 Book a Free 20-Minute Audit: https://clientdashboard.libertytype.com/public/675b067b61fbf0001fb0f024

Why do some brands effortlessly command premium prices while others struggle to justify their rates? It’s not just about quality—it’s about perception, experience, and exclusivity.

In today’s episode, we’re breaking down the psychology of high-end branding and what it really takes to position your business as the only option for your ideal clients. We’re talking about:

✨ The Authority Pyramid – How competence, confidence, and certainty work together to create an undeniable premium brand.

✨ The Mindy Weiss Effect – What a celebrity wedding planner can teach you about luxury pricing.

✨ Emotional Buying Psychology – Why people don’t buy products or services—they buy status, identity, and certainty.

✨ Common Premium Branding Mistakes – Why simply raising your prices won’t work if you don’t elevate your brand experience.

🚀 If you’re tired of justifying your rates and want to attract clients who happily pay premium prices, this episode is for you!

🔗 Join the Effortless Attraction Live Masterclass: https://libertytype.com/premium

🔗 Book a Free 20-Minute Audit: https://clientdashboard.libertytype.com/public/675b067b61fbf0001fb0f024

In this episode of The Disruptor, Amanda Burg sits down with Laura Jawad, an SEO strategist for female service providers and women-founded businesses, to uncover the secrets of turning your website into the hardest-working member of your marketing team. With a PhD in Oceanography and a passion for empowering entrepreneurs, Laura shares how she transitioned from academia to building multiple businesses using SEO. Together, Amanda and Laura discuss everything from overcoming SEO myths to using AI for content creation and why your website should be more than just a digital brochure.

If you’re ready to harness the power of SEO to attract more clients without relying on social media, this episode is packed with actionable strategies and expert insights.

Key Takeaways:

• SEO Myths Debunked: Why SEO is more than just keywords and backlinks.
• Content that Ranks: How to write blogs and create resources that meet Google’s new standards for helpful, quality content.
• AI Meets SEO: How to use AI as a tool to streamline content creation while keeping it authentic and personalized.
• Personal Branding in SEO: The rise of multi-passionate entrepreneurs and how to strategically navigate personal brands in search.
• Actionable Strategies: Quick wins and long-term plays to start seeing results from your website.

Mentioned in This Episode:

• Laura’s SEO Kickstart Kit — A set of five checklists to help you improve your website’s SEO. Get it here.
• Practical tips for blogging and building authority through content.
• The importance of diversifying your marketing efforts to grow your online presence.

Links & Resources:

• SEO Kickstart Kit
• Connect with Laura Jawad:
  • Website: laurajawadmarketing.com
  • Instagram: @heylaurajawad

• Follow Amanda Burg:
  • Instagram
  • LinkedIn

Join the Conversation: How are you using SEO to grow your business? Share your strategies and tag Amanda @libertytypeco and Laura @heylaurajawad. Let’s talk about making your website a marketing powerhouse!

In this episode of The Disruptor, I’m sitting down with Jyssica Leilani, founder of Style Opal Media and Upper Left Ladies, to explore how you can craft a visual identity and marketing strategy that truly stands out. Jyssica shares her unique approach to mindful marketing, personal style alignment, and creative storytelling that resonates with purpose-driven entrepreneurs.

We dive into:

• The power of visual storytelling to build an authentic brand.
• How to balance your personal style with professional expectations.
• Practical tips for disrupting stale visual trends and creating standout content.
• Why aligning your marketing with your energy creates results and joy.
• Jyssica’s advice for staying inspired and avoiding content burnout.

Whether you’re an entrepreneur ready to level up your visual branding or a business owner navigating how to stand out in a crowded market, this episode is packed with actionable insights and fresh inspiration.

• Style Opal Media
• Upper Left Ladies – Use code “LIBERTY” to join your first meetup for free!
• Schedule a Free 20-Minute Disco Call with Jyssica

Jyssica Leilani is the founder and CEO of Style Opal Media, a mindful marketing agency for purpose-driven brands, and Upper Left Ladies, a community for entrepreneurs who “run with wolves.” Jyssica specializes in aligning marketing strategies with energy and creativity to help entrepreneurs thrive without burnout. When she’s not working with clients or producing shoots, she’s studying astrology, traveling, or dancing with her cats in the kitchen.

Connect with Jyssica:

• Instagram: @jyssica.leilani

Ready to disrupt your industry?

Book a free 20-minute brand audit with me to pinpoint exactly what's holding your business back and how to fix it: Book Your Audit

In this episode of The Disruptor, Amanda Burg sits down with Jacqui Acree, a certified Advanced EFT (Tapping) Practitioner with a BA in Counselling, who helps entrepreneurs navigate the human side of business—the highs, the lows, and everything in between. Jacqui shares her journey from being "woo-skeptical" to becoming a tapping practitioner and how EFT tapping can help entrepreneurs manage stress, release limiting beliefs, and approach their goals with clarity and confidence. If you’ve ever struggled to stay grounded in the face of chaos or felt the pressures of running a business, this episode is a must-listen. Plus, don’t miss Jacqui’s free 10-minute tapping session to start your day calm, clear, and grounded!

Key Takeaways:

• What is EFT Tapping? How this powerful, science-backed technique helps regulate your nervous system and calm your mind.
• Breaking Down Woo-Skepticism: Why Jacqui initially resisted tapping and what ultimately led her to embrace its benefits.
• The Role of Nervous System Regulation in Business: Why mindset alone isn’t enough and how tapping creates the space to access clarity and confidence.
• Real-Life Stories: Jacqui’s transformative experiences with tapping and how it helps her clients release stress and align with their goals.
• Tapping for Goal-Setting: How to use tapping to balance ambition with self-compassion as you set and pursue your business objectives.

Mentioned in This Episode:

• Free 10-Minute EFT Tapping Session
• The science and research behind EFT tapping
• Practical ways to incorporate tapping into your daily routine

Links & Resources:

• Connect with Jacqui Acree:
  • Website: jacquiacree.com
  • Instagram: @jacquiacree
• Follow Amanda Burg:
  • Instagram
  • LinkedIn

Join the Conversation: Have you tried EFT tapping before? What was your experience like? Share your thoughts and tag Amanda @libertytypeco and Jacqui @jacqui.acree. Let’s chat about using tapping to transform your business mindset!

Are you tired of chasing trends, catering to algorithms, and posting just to post? This episode of The Disruptor is here to transform the way you think about content marketing. Amanda Burg dives deep into the 3 Content Pillars—Awareness, Connection, and Action—that form the foundation of a strategic and effective content system.

Learn how to create content that attracts the right audience, builds trust, and drives action—all while ditching the pressure to go viral or perfect your feed. Amanda shares insights on how to build a branded universe, why likes don’t pay the bills, and the exact framework Liberty Type uses to create 90 days of impactful content for their clients.

💡 Want more? Take the full Content Planning Workshop at libertytype.com/content to implement these strategies in your own business. Or, let Liberty Type handle it for you with their done-for-you Content Freedom Club: contentfreedomclub.com

In this episode of The Disruptor, Amanda Burg sits down with Holly Haynes, founder of the Crush the Rush Podcast and a leading strategist for female entrepreneurs. Holly shares her journey from corporate consulting to building a 7-figure business, retiring her husband, and redefining success on her own terms. Together, Amanda and Holly dive into creating scalable, life-priorities-first businesses, the role of boundaries, and how to achieve growth without relying on social media. Holly also shares actionable tips for content repurposing, client attraction, and designing a sustainable business that works for your lifestyle.

Key Takeaways:

• Scaling With Intention: How Holly balances her life-first approach with running a thriving business.
• Social Media as the Sidecar: Why Holly prioritizes other strategies like podcasting, email marketing, and community building.
• Repurposing Made Simple: Holly’s streamlined approach to leveraging one piece of content across multiple platforms.
• Client Attraction That Works: The importance of consistency and showing up in diverse spaces to grow your audience.
• Life-Priorities-Based Business: How Holly uses strict boundaries to create freedom and design her ideal schedule.

Mentioned in This Episode:

• The Crush the Rush Podcast and Quarterly Planner
• Tips for repurposing content effectively
• Income stacking strategies for scaling a business
• Holly’s approach to life-priorities-focused planning

Links & Resources:

• • Instagram
  • Website

Join the Conversation: What’s one way you’re scaling your business while prioritizing your personal life? Share your thoughts and tag Amanda @libertytypeco and Holly @thehollymariehaynes. Let’s redefine success together!

In this episode of The Disruptor, Amanda Burg takes you behind the scenes of how she has mapped out her entire year for 2025. From content creation to personal priorities, Amanda shares her strategic approach to streamlining her business operations, homeschooling her son, and centering her business around the podcast. She also opens up about her team’s evolution, the role of custom GPTs in her processes, and her shift toward consulting to create more freedom in her day-to-day life. This episode is packed with actionable insights and inspiration for anyone looking to take control of their year and make big moves in their business.

Key Takeaways:

• 2024 Reflections: Lessons learned from a year of internal growth and rebranding challenges.
• Systems That Work: How Amanda uses batching, Asana, and custom GPTs to streamline content and marketing.
• Homeschooling and Business: Balancing personal priorities with professional goals.
• The Power of Centering Content: Why Amanda is focusing on her podcast as the anchor for all marketing efforts.
• Looking Ahead: Amanda’s big plans for 2025, including consulting, automation, and growth.

Mentioned in This Episode:

• Liberty Type Rebrand and Website Updates
• Voice Victory AI and Custom GPTs for Business Efficiency
• Homeschooling Resources and Curriculum
• Tools Used: Honeybook, Asana, Flodesk, Instagram Scheduling

Links & Resources:

• Schedule Your Brand Audit
• Instagram
• LinkedIn

Join the Conversation: What’s your approach to mapping out your year? Share your process and tag Amanda @libertytypeco. Let’s plan for a year of intentional growth and success together!

In this solo episode of The Disruptor, Amanda Burg reflects on a transformative year for branding, marketing, and business. 2024 wasn’t just another year in the playbook—it was a new book altogether. Amanda dives into pivotal moments, from cultural phenomena like Barbenheimer to the impact of quiet luxury and the rise of AI-driven personalization. She highlights actionable lessons on building trust, embracing intentionality, and adapting to seismic shifts in consumer expectations and business landscapes.

If you’re looking to position your brand as the only choice in your market, this episode is packed with insights to help you cut through the noise and carve your own lane.

Key Takeaways:

• Cultural Context is Key: Why understanding and tapping into cultural moments, like Barbenheimer, is essential for brand relevance.
• The Rise of Quiet Luxury: Why less is more and how brands like Everlane and Gucci are redefining simplicity.
• AI and Human Collaboration: How to integrate AI for efficiency without losing the human touch in your branding.
• Trust as Currency: Why authenticity isn’t just a buzzword but a necessity to build lasting relationships with your audience.
• Decentralized Social Media: What the rise of platforms like BlueSky means for brands looking to engage authentically.

Mentioned in This Episode:

• Salesforce Study on AI Campaigns
• Notion’s Content Strategy
• Examples of impactful cultural marketing (Barbenheimer, Airbnb, Duolingo)
• Sustainability and its role in branding moving forward

Links & Resources:

• Book Your 20-Minute Brand Audit
• Connect with Amanda on Instagram | LinkedIn

Join the Conversation: What trends from 2024 resonated most with you? Share your thoughts on Instagram and tag Amanda @libertytypeco. Let’s discuss how to position your brand for success in 2025 and beyond.

In today’s episode, we sit down with Katie Kozlowski, a master energy and embodiment coach and creator of the ShaktiBomb Way™. Katie takes us on a transformative journey into her unique approach to healing trauma, reclaiming self-worth, and embracing self-acceptance. Known for her powerful, compassionate methods, Katie blends somatic work, neuro-linguistic programming, and spiritual wisdom to help people break deep-rooted patterns and step into their true potential.

Katie opens up about her own path from trauma to healing and how that inspired her to develop the ShaktiBomb Way. Her approach challenges traditional methods, inviting us to reconnect with our bodies and process emotions from a place of compassion and creativity. If you’ve ever felt trapped by past trauma or self-limiting beliefs, this episode will provide a fresh perspective on healing and self-love.

In This Episode, We Cover:

• The ShaktiBomb Way™ and how it empowers you to heal and embrace your true self
• How trauma and emotional patterns manifest physically—and how to release them
• Why traditional therapy may fall short for some and Katie’s alternative approach
• Practical tools for connecting with and honoring your body’s experiences
• Katie’s personal journey of self-discovery and empowerment

Katie’s story and insights are both powerful and liberating. Get ready to explore a new path to healing that centers around self-compassion and courage.

Links:

• Connect with Katie Kozlowski: Website
• Follow Katie on Instagram: @IAmKatieKozlowski

Discover a new way to heal, one that allows you to embrace all of who you are.