“I just don’t know what I’m doing wrong. I feel like no one is seeing or hearing me!” Have you ever thought or even said that out loud?? I feel this all too well. Well, I used to. When I started my first business I realized I was in a very oversaturated market. Though I didn't show it, I felt like I was never going to be able to stand out, like I was never going to be able to be seen and heard by those who I knew I could connect with, almost like I was never going to be able to make this business work. Thank Gawd for my stubborn streak and that knowing that I am here for something bigger right! Because if I didn't have that, I may have stopped a long time ago. If you know my story, you will know I got myself in a little bit more than a pickle and with that was almost an immediate stop with a sudden drop but one day, I saw a quote from my man, warren buffet, it was about if given a choice to focus on sales or the brand he would focus on the brand because that is what ensures the long term success. Or something like that. And ever since then I have prioritized branding for my businesses. Inside this episode, I look at what were the key things I focused on to create my brand, solidify my positioning, STAND OUT AND BE SEEN, HEARD, and LEADER WORTHY! If you're a listener in real-time, join me and your fellow Branded Entrepreneurs visit https://simonegriffiths.com/