Who could have predicted the recent trifecta of a global pandemic, recession, and level of social unrest around such matters as the George Floyd murder? An unprecedented level of sensibility toward what is expected of business leaders on environmental, social, governance (ESG) issues affecting companies has emerged. Now is the moment for businesses and brands to determine what they will stand for. Figuring out what you think about and will do on matters of social justice, inclusion, climate change or pay equity can energize the positive forces of company character, helping your organization attract and retain loyal employee, customer and investor followings that strengthen communities. Doing so is not just good for the bottom line but also enlivens the overall ecosystem in which you operate.

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