EP-42 - SEO Auditing Checklist - "Brand name in Title Tag" - [Part 8] [Malayalam Podcast]
Branding in Title Tag
Change based on requirements
Neil Patel - boosted rankings of TechCrunch by removing “Post title – TechCrunch” to “Post title”
topic of health - sensitive so people click on a trustworthy or well-known source to get their information
brand as part of the domain name. The .co.uk domain name can have significance for searchers in the UK
Try to use in low in number
Try Different Style
Avivdigital
Aviv Digital
Avivdigital.in
Keeping the name closer to the end made sure all title tags were unique.
boilerplate issue (standardized, non-unique pieces of text that are used over and over again)
Problems
Relevancy
less relevant
Uniqueness
Length
Test
Whiteboard Friday test by Moz - amazing 20% uplift from this experiment
Remove brand from title by Moz - saw a 4% decline
Result
Brand Strength (use Google Search Console for term to check the brand strength)
Relevancy
Length - dilute the relevance
Clickability (sometime makes your titles more clickable - "Sale", "Solved", "Free", "2020", "New")Welcome to Our 5 Minutes Malayalam SEO Show with your host Vipin Nayar founder of Aviv Digital - A Digital Marketing Institute in Kerala. If you have question regarding digital marketing DM me at @vipinnayar on Instagram :)
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