The Do Less But Better Marketing Strategy

Are you making marketing harder than it needs to be by over marketing your business?  Whether you’re following the advice of web celebs telling you that you need to be everywhere or you are easily distracted by the latest marketing craze, it’s time to pause. You might be making marketing harder than it needs to be by doing too much!  In this episode is an inside peek into one of the strategies I teach in the ExpertUp Club called “Do Less but Better Marketing”. Here’s what you’ll discover: The difference between non-essentialist approach and the essentialist approach to marketing Why if social media is a part of your strategy then you want to embrace being social What strategy is and why it matters for your business The 3 jobs your marketing should do for your business The 3 marketing tactics to fulfill those jobs