Moving Cancer Upstream: Dr. Jose Barreau on Prevention, Prime Time, and the Fight to Detect Cancer Earlier

Dr. Jose Barreau spent decades on the wrong side of a timeline every oncologist knows too well, treating cancer after it was found, often at a stage when the window for real intervention had already closed. That experience became the founding premise behind PreOncology, the company he built to move cancer care upstream from treatment to prevention.

Barreau's work recently reached a much bigger audience. He's featured in The Chase: Inside the Race to Cure Cancer, a documentary now streaming on Amazon Prime Video that follows real patient experiences and the healthcare teams navigating one of life's hardest journeys. In this conversation, we talk about what it was like being part of that project, why the film's message about early detection lines up so closely with PreOncology's mission, and what he wants viewers to take away from it.

We also get into the founding story behind PreOncology itself: why conventional screening was never built for the individual, why the technology to detect cancer earlier already exists but has never been properly integrated, and how an oncologist-led model is trying to close that gap. Barreau also shares lessons from his earlier work founding Doc Halo and Halo Health, healthcare communication platforms used by over 300,000 physicians nationwide.

Dr. Barreau will be speaking live at the 2026 Concierge Medicine Forum this October in Atlanta, GA, where he'll go deeper into what personalized cancer surveillance actually looks like in practice. If this conversation resonates, that session is one worth planning your schedule around.

Learn more about Dr. Barreau and PreOncology: https://preoncology.com/our-story/ Watch The Chase: Inside the Race to Cure Cancer on Amazon Prime Video.

This episode is educational and informational. Nothing discussed should be considered medical advice.

Dr. Charles "Trey" Williams didn't set out to disrupt pediatrics. He set out to be the kind of doctor his own kids deserved. After a decade in corporate, insurance-driven practice and a stint inside a health-tech startup, Williams reached the same conclusion many physicians on this podcast have reached: the system was built for throughput, not relationships, and pediatrics runs on relationships.

In this conversation, Williams walks through the founding of The Peds MD, a concierge house-call pediatric practice built around what he calls Adaptive Primary Care, a model shaped by five pillars: environmental flexibility, true 24/7 access, root-cause methodology, direct communication, and removing the barriers that keep families from reaching their physician. We discuss what it actually took to leave a corporate practice, how an MBA changed the way he designed the business, and why he believes the future of pediatrics depends on doctors willing to rebuild the relationship model from the ground up.

This is a conversation for any physician asking whether there's a better way to practice, and for any parent wondering what pediatric care could look like when the doctor picks up.

Learn more about Dr. Williams and The Peds MD: https://www.thepedsmd.com/about

This episode is educational and informational. Nothing discussed should be considered medical, legal, or financial advice.

Every concierge website on the internet says it. Your patients aren't looking for "personalized." They're looking for a specific person they can trust with their family's health. You ARE that person. The work is showing them — before the first phone call.

ABOUT OUR GUEST, GRAHAM KUHN, FOUNDER, FOCUS FILMS

LEARN MORE: https://focusfilms.com/

I came to this work the long way. I studied opera in college but never became an opera singer — I moved to Atlanta after graduation to join a professional a cappella group, then spent twenty-plus years as a professional singer doing everything except opera.

Along the way I started working in music and video at churches, and discovered I liked telling visual stories more than performing them. The shift to personalized medicine wasn't a marketing decision. It was personal. My wife and I have always believed in medicine that uses pharmaceuticals when truly necessary and holistic, lifestyle, and integrative care when those actually move the needle.

What I've found doing this work is that direct care physicians are the doctors most willing to prescribe what actually helps the patient in front of them — not just what insurance will pay for. Those stories deserve to be told well.

I also know what these doctors are walking into when they leave the system. They didn't quit because they wanted to run businesses. They quit because they were burning out trying to practice medicine the way they were trained to. Now they're business owners anyway, and most of them weren't taught that part. The marketing, the systems, the strategy — none of that was in medical school. Our team's job is to handle the parts they weren't trained for so they can focus on the parts they were.

Based in Atlanta. Available for engagements across Georgia, with selective travel for the right practices nationwide.

GET CONNECTED WITH FOCUS FILMS LEARN MORE:

https://focusfilms.com/

We're delighted today to sit down with MDVIP Chief Medical Officer, Dr. Jeffrey Lin to talk about so building a sustainable practice, finding joy in the practice of medicine, and what's happening what the next chapter of Primary Care looks like.

Dr. Jeffrey Lin is a board-certified cardiologist, internist, and the newly appointed Chief Medical Officer of MDVIP, the nation's leading network supporting physicians in personalized, preventive, and relationship-driven primary care. A Harvard Medical School graduate and Yale summa cum laude, Dr. Lin completed advanced fellowship training at Massachusetts General Hospital and Columbia University before building a distinguished career that spans academic medicine, elite sports cardiology as a consultant to the NFL Players Association, and executive leadership at Devoted Health, where he was the company's first physician hire and helped build a patient-centered care model serving over 400,000 members across 29 states. He joins MDVIP at a pivotal moment in the organization's growth, bringing with him a career-long conviction that prevention is a long game, that physician joy is inseparable from patient outcomes, and that the future of primary care depends on giving doctors the time and the tools to actually know their patients.

---

MDVIP Appoints Jeffrey Lin, MD, FACC, as Chief Medical Officer

BOCA RATON, Fla. – April 22, 2026 – MDVIP, the national leader in supporting physicians to provide personalized, preventive, and primary care, today announced the appointment of Dr. Jeffrey Lin as Chief Medical Officer. A board-certified cardiologist and accomplished healthcare executive, Dr. Lin will lead MDVIP's clinical strategy and delivery as the company continues to expand its preventive and relationship-driven primary care model nationwide. Dr. Lin will also collaborate with the network's Medical Advisory Board on MDVIP's current and future offerings.

The appointment reflects MDVIP's investment in physician leadership that deeply understands both the patient and provider experience, reinforcing the company's commitment to long-term health outcomes, proactive prevention, and a care model that gives doctors the time and tools to deliver truly personalized care.

A cardiologist and internist by training, Dr. Lin has a longstanding commitment to prevention and optimizing health through data-driven, lifestyle-oriented approaches. He joins MDVIP from Devoted Health, where he served as National Medical Director and was the company's first physician hire, responsible for building its clinical care platform from the ground up. Since 2019, he helped lead the development and scaling of a comprehensive, patient-centered care model integrating preventive care, chronic disease management, and longitudinal wellness for primary care patients across the country, growing the clinical team to serve over 400,000 members across 29 states.

As Chief Medical Officer, Dr. Lin will work closely with affiliated physicians and the MDVIP team to enhance the MDVIP experience for patients and providers alike. His priorities include strengthening MDVIP's preventive and wellness programs, supporting physicians transitioning into more manageable practice sizes, and expanding the MDVIP model to new physician segments and patient populations across different life stages.

"MDVIP was built on the belief that primary care should be proactive, personal and sustainable for physicians," said Larry Kutscher, CEO and Board Chairman of MDVIP. "Dr. Lin has devoted his career to those same principles, designing care models that prioritize prevention, meaningful time with patients and better long-term health. He will be a powerful advocate for our physician community and a key partner in shaping the future of MDVIP."

Dr. Lin's passion for MDVIP's mission is rooted in his early years in practice, when he saw firsthand how fragmented, specialist-heavy care consumed patients' lives and made it difficult to focus on prevention and long-term health.

"As a cardiologist, I've always viewed health as a long game," said Dr. Jeffrey Lin, Chief Medical Officer of MDVIP. "The choices we make in our 40s and 60s shape the next 30 years of our lives. MDVIP has spent more than 25 years building a model that gives physicians the time and tools to focus on prevention and real relationships with patients. I'm excited to help bring that kind of care to more doctors and patients across the country."

Dr. Lin also emphasized the importance of elevating the physician experience. "You can't deliver great long-term outcomes if the people providing care are burnt out," he added. "I'm looking forward to partnering with our affiliated clinicians to bring more joy back into their practice and help patients live longer, healthier lives."

With the appointment of Dr. Lin, MDVIP is beginning a new chapter in its growth story, doubling down on personalized, relationship-centered care and expanding its influence among patients and physicians nationwide.

About Dr. Jeffrey Lin Dr. Jeffrey Lin is a board-certified cardiologist, internist, and an accomplished physician executive dedicated to advancing personalized, preventive, and relationship-driven care. He previously served as National Medical Director at Devoted Health, a tech-enabled Medicare Advantage organization, where he's helped lead the development and scaling of a comprehensive, patient-centered care model nationwide since 2019. A cardiologist by training, Dr. Lin has a longstanding commitment to prevention and optimizing cardiovascular health through data-driven, lifestyle-oriented approaches. Earlier in his career, he served as Assistant Professor of Medicine at Mount Sinai Medical Center in Miami Beach and Co-Director of Cardiac Rehabilitation, where he built a thriving ambulatory cardiology practice and developed programs that enabled patients to achieve meaningful, sustained improvements in heart health. Dr. Lin's experience also includes caring for elite and professional athletes as a cardiology consultant to the National Football League Players Association, as well as leading clinical research on cardiovascular performance and endurance. His work has been published in leading medical journals, including the Journal of the American College of Cardiology and Circulation. He is also a Fellow of the American College of Cardiology. Dr. Lin earned his medical degree from Harvard Medical School and graduated summa cum laude from Yale University. He completed his residency in internal medicine at Columbia University Medical Center, followed by advanced fellowship training in cardiovascular medicine, sports cardiology, and cardiac imaging at Massachusetts General Hospital and Columbia University.

Thousands of physician-owned private practices go out of business every single year. This does not mean it is impossible to thrive but you do need to play by different rules.

Decreasing reimbursements and the higher costs of delivering healthcare services have made it difficult for many private practices to be profitable but you can thrive.

LEARN MORE: https://entremd.com/method-book/

The Profitable Private Practice Playbook is the blueprint that will get you there.

This step-by-step guide to profits in your private practice will show you:

• Simple mistakes that cost you thousands of dollars every month

• How to make the transition to savvy physician entrepreneur

• How to attract the right number of patients

• How to empower your team to become revenue generators themselves

• How to get paid for the work you already do

The result will be a practice that helps a lot more patients, creates financial freedom for you, and gives you back your time so you can live life on your terms.

Buy the Book About the author

Dr. Nneka Unachukwu is a board-certified pediatrician and the founder and CEO of Ivy League Pediatrics outside of Atlanta, Georgia. She graduated from the University of Nigeria College of Medicine and completed her residency in New Jersey before opening her own practice. After honing her entrepreneurial skills, Dr. Una created the EntreMD business school, podcast, and community to help physicians build personal brands around their expertise, open practices, and develop product lines. Featured in Forbes and a member of the Forbes Business Council, she has helped doctors all over the world leverage entrepreneurship to build lives they love.

Hosted by Michael Tetreault | Editor-in-Chief, Concierge Medicine Today

Episode Overview

In one of the most comprehensive episodes in DocPreneur Leadership Podcast history, host Michael Tetreault takes an honest, evidence-based, and encouraging look at the cash-pay and subscription-based primary care landscape — who it serves, how it works, where it's heading, and what every physician and advanced practice clinician needs to understand before making a career-defining decision.

This episode doesn't take sides. It takes a clear-eyed look at the full picture — including the parts that don't always make it into the conference keynote.

What's Covered in This Episode

The Foundation

Not all subscription-based primary care models are the same. Two models operating in this space share surface-level similarities but are structurally distinct businesses with different economic logic, different patient populations, and different long-term trajectories. Understanding which one you're considering — and why — changes everything about how you plan.

A Lesson From Healthcare History

Before committing to any practice model, it helps to understand what happened to the movements that came before it. This episode traces three instructive parallels: the micropractice and ideal medical practice movement of the early 2000s; the decades-long fight for healthcare price transparency and what happened when physicians finally got it; and the rise and reality check of retail health — what scaled, what didn't, and why. The common thread in every model that has achieved durable scale in American healthcare is the same: structural fit with the economic environment, not ideological purity.

Two Pathways, One Brand Name

The episode walks through both economic models in the cash-pay primary care space — the purist, cash-only, no-insurance model and the employer-integrated model — explaining how each works, who each serves, and what the financial picture actually looks like for physicians considering either path. The revenue math is done out loud. The sustainability data from peer-reviewed research is cited. The patient demographic fit for each model is examined honestly and specifically.

Who Each Model Serves — and Where Other Models Fit Better

A detailed breakdown of the patient populations each model genuinely serves well — and an honest, evidence-based look at the patient populations where other models may be a better structural fit. Including Medicare-eligible patients, patients with complex chronic disease, lower-income households, and employees of small and mid-sized businesses.

The Overlooked Opportunity — NPs, PAs, and Advanced Practice Clinicians

One of the most significant and underexplored opportunities in subscription-based healthcare delivery today is the direct-care model as a pathway for nurse practitioners, physician assistants, and other advanced practice clinicians. The evidence on NP and PA-led primary care outcomes is strong and peer-reviewed. The physician shortage projections make the need urgent. And the organizational infrastructure for advanced practice clinician-led direct-care practices is largely unbuilt — which means the opportunity belongs to whoever moves first.

The Organizational Landscape

An honest look at what the multiplicity of organizations, coalitions, and alliances in the cash-pay primary care space tells us — and what research on professional association dynamics says about the long-term implications of organizational fragmentation for legislative effectiveness and individual practice planning.

One Brand, Two Directions

Drawing on four documented historical parallels from the history of American medicine — the AMA and managed care, osteopathic medicine's identity divide, family medicine's emergence as a separate specialty, and the micropractice movement — the episode makes the case that two communities with genuinely different economic interests and regulatory priorities currently sharing a brand name may, consistent with historical precedent, find their own distinct professional homes over time. This is presented as pattern recognition grounded in verified historical evidence — and as practical planning context for physicians building practices today.

The Tax and Structuring Update

A clear, practical summary of the 2025 "One Big Beautiful Bill" Act changes — effective January 2026 — and what they mean for HSA eligibility of cash-pay membership fees. What qualifies, what doesn't, and why legal counsel is essential before making any representations to patients about tax-advantaged payment options.

Eight Questions Before You Commit

A practical pre-decision checklist — eight specific questions every physician or advanced practice clinician should be able to answer clearly before committing to any cash-pay practice pathway.

Key Takeaways

• Cash-pay primary care and concierge medicine are not the same model, do not serve the same patient populations, and should not be evaluated as interchangeable alternatives.
• The purist cash-pay model has grown from approximately 100 practices in 2009 to over 2,100 by 2023 — real and meaningful growth. The financial sustainability data, however, reflects consistent challenges that peer-reviewed research has documented specifically in lower-income markets and solo practice settings.
• The employer-integrated pathway has stronger structural sustainability — multiple revenue streams, embedded benefit relationships, and documented employer cost reductions of 12 to 20 percent over three to five years.
• A December 2025 Johns Hopkins study found concierge and cash-pay primary care practices combined grew 83.1 percent between 2018 and 2023. The employer-integrated model is the primary driver of that growth trajectory.
• Concierge medicine — particularly the PCM model — is not retreating. The global concierge medicine market is projected to surpass $34 billion by 2032 and is growing at a compound annual rate that outpaces most healthcare market segments.
• The National Academy of Medicine's 2021 Future of Nursing report, AAMC physician shortage projections, and peer-reviewed NP/PA outcomes research collectively point to advanced practice clinician-led direct-care models as one of the most significant underexplored opportunities in subscription-based healthcare delivery.
• Pattern recognition from healthcare history — price transparency, retail health, the micropractice movement — consistently shows that the distance between a compelling healthcare idea and durable scaled impact is longer and more complicated than early advocacy suggests.
• Models that have achieved durable scale in American primary care share one characteristic: structural fit with the economic environment, not independence from it.

Sources and Citations

All claims in this episode are supported by published, verifiable sources. Full citations below.

Micropractice and Practice Model History

• Moore, G. (2002). "Accountability and Improvement in Physician Practice." Family Medicine.
• Moore, G. & Showstack, J. (2003). "Primary Care Medicine in Crisis." Health Affairs. healthaffairs.org
• AAFP TransforMED Initiative. (2006). aafp.org
• Nutting, P.A. et al. (2010). "Initial Lessons From the First National Demonstration Project on Practice Transformation to a Patient-Centered Medical Home." Annals of Family Medicine.
• Rittenhouse, D.R. et al. (2009). "Primary Care and Accountable Care." New England Journal of Medicine.
• Rittenhouse, D.R. & Shortell, S.M. (2009). "The Patient-Centered Medical Home." JAMA.

Price Transparency Research

• Pathak, Y. & Muhlestein, D. (2024). "Public Awareness and Use of Price Transparency: Report From a National Survey." West Health Institute / Gallup. pmc.ncbi.nlm.nih.gov
• Parente, S.T. (2023). "Estimating the Impact of New Health Price Transparency Policies." Inquiry.pmc.ncbi.nlm.nih.gov
• ScienceDirect. (2025). "Outcomes of Price Transparency Policies for Healthcare Services in the United States: A Systematic Review." sciencedirect.com

Retail Health

• Fein, A.J. (2017). "Retail Clinic Check Up: CVS Retrenches, Walgreens Outsources, Kroger Expands." Drug Channels. drugchannels.net
• CNBC. (2024). "Why Walmart, Walgreens, CVS Retail Health Clinic Experiment Is Struggling." cnbc.com
• Healthcare Finance News. (2023). "Retail Clinics Seeing Utilization Soar, Popularity Grow." healthcarefinancenews.com
• MedCity News. (2023). "Retail Clinics Are Gaining Momentum." medcitynews.com

Cash-Pay and Subscription Primary Care Market Data

• MedCity News. (March 2026). "DPC Is Scaling — The Financing Architecture Isn't Ready." medcitynews.com
• Johns Hopkins. (December 2025). Study on concierge and cash-pay practice growth 2018–2023. As cited in MedCity News, March 2026.
• Liaw, W. et al. (2024). "Direct Primary Care: Financial Analysis and Potential to Reshape the U.S. Healthcare Landscape." Journal of General Internal Medicine. springer.com
• Lujan, D.Y. (2025). "Why Direct Primary Care Models Fail." KevinMD. kevinmd.com
• Doan, L. et al. (2019). "Physician Perspectives on Direct Primary Care." Family Medicine.
• Eskew, P.M. & Klink, K. (2015). "Direct Primary Care: Practice Distribution and Cost Across the Nation." Health Affairs. healthaffairs.org
• Tseng, P. et al. (2018). "Administrative Costs Associated With Physician Billing and Insurance-Related Activities." JAMA Internal Medicine.
• Medscape Physician Compensation Report. (2023). medscape.com

Employer-Integrated Model

• Spann, S.J. et al. (2020). "Employer-Sponsored Direct Primary Care." Journal of Occupational and Environmental Medicine.
• National Alliance of Healthcare Purchaser Coalitions. (2021). purchaseralliance.org
• Kaiser Family Foundation. (2023). Employer Health Benefits Annual Survey. kff.org
• National Business Group on Health. (2022). businessgrouphealth.org
• Employers Health Coalition. (2022). employershealthcoalition.org

Patient Demographics and Population Health

• Anderson, G.F. (2010). "Chronic Conditions: Making the Case for Ongoing Care." Johns Hopkins Bloomberg School of Public Health.
• Tikkanen, R. & Abrams, M.K. (2020). "U.S. Health Care from a Global Perspective." Commonwealth Fund.commonwealthfund.org
• Collins, S.R. et al. (2022). "Paying for It: How Health Insurance and Healthcare Costs Are Shaping the Lives of American Adults." Commonwealth Fund. commonwealthfund.org
• Bureau of Labor Statistics. (2023). "Contingent and Alternative Employment Arrangements." bls.gov
• Petterson, S. et al. (2012). "Unequal Distribution of the U.S. Primary Care Workforce." Annals of Family Medicine.

Advanced Practice Clinicians and Nursing

• Laurant, M. et al. (2019). "Revision of Professional Roles and Quality Improvement in Primary Care." New England Journal of Medicine.
• Naylor, M.D. & Kurtzman, E.T. (2010). "The Role of Nurse Practitioners in Reinventing Primary Care." Health Affairs. healthaffairs.org
• National Academy of Medicine. (2021). "The Future of Nursing 2020–2030." nationalacademies.org
• AAMC. (2021). "The Complexities of Physician Supply and Demand: Projections from 2019–2034." aamc.org

Legal, Tax, and Compliance

• Eischen, J. (2025). Legal Commentary on Cash Practice Structuring. eischenlawoffice.com
• DLA Piper. (2025). "Paying for Direct Primary Care Arrangements With HSAs." dlapiper.com
• IRS Notice 26-05. irs.gov
• CMS. "Opt-Out Affidavits and Private Contracts." cms.gov

Organizational and Professional Identity Research

• Hoff, T.J. (2010). Practice Under Pressure: Primary Care Physicians and Their Medicine in the Twenty-First Century. Rutgers University Press.
• Scott, W.R. (2008). Institutions and Organizations: Ideas and Interests. SAGE Publications.
• Freidson, E. (2001). Professionalism: The Third Logic. University of Chicago Press.
• Wolinsky, H. & Brune, T. (1994). The Serpent on the Staff: The Unhealthy Politics of the American Medical Association. Putnam.
• Gevitz, N. (2004). The DOs: Osteopathic Medicine in America. Johns Hopkins University Press.
• Stephens, G.G. (1989). "Family Medicine as Counterculture." Journal of Family Practice.
• Colwill, J.M. (1992). "Where Have All the Primary Care Applicants Gone?" New England Journal of Medicine.
• Meltzer, D.O. & Chung, J.W. (2014). "The Population-Based Physician Workforce." Health Affairs.healthaffairs.org
• Bodenheimer, T. & Pham, H.H. (2010). "Primary Care: Current Problems and Proposed Solutions." Health Affairs. healthaffairs.org
• Grumbach, K. & Grundy, P. (2010). "Outcomes of Implementing Patient Centered Medical Home Interventions." JAMA.

Concierge Medicine Market Data

• Grand View Research. (2022). Concierge Medicine Market Size & Growth Report. grandviewresearch.com
• Precedence Research. (2023). U.S. Concierge Medicine Market Size and Forecast. globenewswire.com
• MDVIP. (2020). Personalized Primary Care Reduces ER Visits, Hospitalizations, and Outpatient Expenditures.mdvip.com
• AAPP / Software Advice. (2023). "Concierge Medicine Salary and Definition." softwareadvice.com

Disclaimer

The DocPreneur Leadership Podcast is produced by Concierge Medicine Today, LLC, an independent healthcare leadership publication. This episode and its accompanying summary are intended for educational and informational purposes only.

Nothing in this episode or summary constitutes medical, legal, financial, or accounting advice. The information presented reflects publicly available research, published data, and editorial observation, and is not intended to replace the guidance of qualified medical, legal, financial, or business professionals.

All factual claims are supported by named, verifiable third-party sources, which are cited in full above. Concierge Medicine Today makes no guarantee regarding the completeness or currency of external sources cited and encourages listeners to verify information independently.

References to specific organizations, publications, legal decisions, or market data are provided for educational context only. Mention of any organization, publication, or individual does not constitute endorsement, and no commercial relationship exists between Concierge Medicine Today and any source cited in this episode unless otherwise disclosed.

Physicians, nurse practitioners, physician assistants, and other clinicians considering any practice model change are strongly encouraged to seek qualified legal counsel with specific experience in healthcare compliance, tax structuring, and the applicable regulatory environment in their state before making any practice or business decisions.

© 2007–2026 Concierge Medicine Today, LLC. All rights reserved. Reproduction or distribution of this content without written permission is prohibited.

For concierge physicians looking to deliver the kind of ultra-personalized, proactive care their patients expect and deserve, this episode offers a grounded look at where the technology is today, what it requires to implement, and why the physician-patient relationship remains irreplaceable at the center of it all.

Learn more: bioscope.ai

Guest: Don Brown, MD — Founder & CEO, Bioscope.ai

Topic: AI as a Clinical Colleague —

Bioscope.ai is the brainchild of serial tech entrepreneur, Don Brown. In 2017, Don gave the commencement address to the largest medical school in the US which happens to be his alma mater - the Indiana University School of Medicine. During his remarks, Don told the newly minted physicians that soon they would be working with AI not as a search engine, nor as a medical encyclopedia, but as a colleague. As Don describes it, "You could have heard a pin drop. The comment went over like a lead balloon."

Yet less than ten years later, Don and his team formed Bioscope.ai to make that vision a reality. In early 2025, Bill Gates caused a much greater stir in the healthcare community by predicting that within a decade, the need for most physicians would disappear. Bioscope.ai believes that Bill is dead wrong. The need for human physicians will be greater than ever as they are not replaced by AI but empowered by it - turned into the super-human clinicians they all dreamed of being while going through medical school and practicing medicine. The hope of the Bioscope.ai team is that living, breathing, and caring human physicians will finally be able to deliver the sort of ultra-tailored, personalized care they've always aspired to.

Don is self-funding the Bioscope.ai initiative, so the company has taken no venture capital or other outside investment. As the son of a coal miner and later Army sergeant with an eighth-grade education, Don grew up in a double-wide trailer on Army bases until his father moved the family to the big city (Indianapolis) after retiring from the military following a year-long deployment in Vietnam during the Tet Offensive of 1967. After finishing medical school, Don unexpectedly became a high-tech entrepreneur with several successes including two of the first three software IPOs in the state of Indiana. After selling Interactive Intelligence (NASDAQ:ININ) in 2016 for $1.4 billion, Don donated $30 million to start the Brown Immunotherapy Center at the IU School of Medicine and has continued his entrepreneurial journey. Don and the Bioscope.ai team are dedicated to leveraging recent advancements in genomics, cloud data systems, artificial intelligence, and other fields to turn primary care physicians into superheroes for their patients. ‍ Read more:

FORBES MEDICINE.IU.EDU

Learn more: bioscope.ai

In this episode of the DocPreneur Leadership Podcast, host Michael Tetreault sits down with Alex Muckerman, Senior Manager at ECG Management Consultants, for a candid, strategy-first conversation about how health systems are thinking about — and in some cases, finally acting on — concierge and membership-based medicine as a legitimate service line.

Alex brings a rare combination of management consulting rigor and deep operational knowledge of the concierge medicine landscape. He's worked with health systems and medical groups across the country, designing and implementing customized concierge and direct primary care models that are built to last — not just to check a box.

In this conversation, we cover:

• Why more health systems are taking concierge medicine seriously right now
• What a well-designed concierge medicine service line actually looks like
• How to align a concierge model with your organization's broader ambulatory strategy
• The common mistakes health systems make when entering this space
• What physicians inside large systems need to understand about this shift
• And what the evolving primary care market means for the future of relationship-based medicine

Whether you're a physician entrepreneur, a practice leader, or a health system executive, this is a conversation worth your time.

ABOUT ALEX MUCKERMAN

Alex Muckerman is a Senior Manager at ECG Management Consultants, a national leader in healthcare business strategy and one of the most respected management consulting firms in the industry.

Alex brings more than eight years of combined experience across ambulatory strategy, medical group operations, provider compensation, revenue cycle management, and concierge medicine practice model development. He specializes in conducting data-driven ambulatory enterprise performance evaluations and has led practice assessments and financial turnaround initiatives for organizations ranging from large, multispecialty health system–owned medical groups to small independent practices.

He has extensive expertise in concierge medicine service line development and implementation, and is recognized for his ability to design customized concierge and direct primary care business models that meet patient demand while generating sustainable financial returns.

Alex holds an MBA in Healthcare Management, Strategy, and Consulting from Washington University in St. Louis — Olin Business School, and previously served as a consultant at Booz Allen Hamilton, where he worked with the Veterans Health Administration on clinical and financial systems development.

He is a thoughtful voice on how health systems can approach membership-based medicine not as a trend — but as a strategic imperative.

CONNECT WITH ALEX MUCKERMAN & ECG

• 🔗 Alex's ECG and LinkedIn Profiles: ecgmc.com/about/team/amuckerman and https://www.linkedin.com/in/alexmuckerman/
• 📄 Article — Aligning Primary Care Models with Evolving Market Dynamics: ecgmc.com/insights/article/aligning-primary-care-models-with-evolving-market-dynamics
• 📄 Blog — It's Time for Health Systems to Adopt a Concierge Medicine Service Line Strategy: ecgmc.com/insights/blog/1644

© 2007–2026 Concierge Medicine Today, LLC. All rights reserved. Content is for general informational purposes only and does not constitute medical, legal, financial, or professional advice. CMT is not liable for errors, omissions, or any loss arising from use of this content. By using this site you agree to our Terms, Conditions & Privacy Policy. Content may not be duplicated or reprinted without permission.

What does proactive, personalized healthcare actually look like in practice?

In this episode of the DocPreneur Leadership Podcast, host Michael Tetreault sits down with Keith Bozeman and Kailah Murphy from MEDgevity — a collaborative health company designed to support concierge physicians and their patients through an integrated, team-based care model.

MEDgevity functions as an extension of the physician's team, combining board-certified physician oversight with registered dietitians and exercise physiologists to bridge gaps that traditional healthcare often leaves behind. Their virtual-first approach brings together advanced screenings, biomarker analysis, genetic insights, and performance benchmarks to help patients identify risks early and build personalized strategies for longevity and performance.

In this conversation, Keith and Kailah speak candidly about the dangers of nutritional misinformation, the power of micro-habits and whole foods in building sustainable health outcomes, and why muscle preservation deserves far more attention than most wellness trends deliver.

For concierge physicians, the MEDgevity model offers something practical and timely — a way to extend the reach of your care team, reduce physician workload, and give patients coordinated, longitudinal support that goes well beyond the annual physical.

Nothing in this episode constitutes medical, legal, or financial advice.

🔗 Resources Mentioned

🌐 MEDgevity — medgevityhealth.com

📄 About MEDgevity — medgevityhealth.com/about

👥 Meet the Team — medgevityhealth.com/our-team

CMT is pulling this one from the vault this week — because this conversation captures something that's hard to teach but impossible to miss: the "it factor" that helps physicians not just survive in concierge medicine, but truly thrive.

So, what happens when concierge medicine meets lifestyle medicine? Dr. Dorothy Serna, founder of North Cypress Internal Medicine and Wellness in Houston, Texas, has a pretty compelling answer.

To learn more, visit: https://drserna.com

Dorothy Cohen Serna, MD, FACP, FACLM, DipABLM, NBC-HWC

Dr. Serna walks us through this week why she left high-volume, transactional care behind and built something different — a practice rooted in time, trust, and real transformation. Extended visits. 24/7 direct access. A smaller patient panel that finally lets her practice medicine the way it was meant to be practiced.

She also breaks down the six pillars of lifestyle health — nutrition, physical activity, stress management, sleep, social connection, and avoiding risky substances — and makes clear these aren't wellness buzzwords. In her practice, they're frontline clinical tools for preventing and reversing chronic disease.

And we get honest about the hard stuff too — physician burnout, doctor self-care, what a real membership model transition looks like, and why the team you build around your patients matters as much as the care you deliver.

If you've been running on the hamster wheel and quietly wondering if there's a better way forward — don't skip this one.

The DocPreneur Leadership Podcast is for educational and informational purposes only. Guest views are their own and do not constitute medical, legal, or financial advice. Consult qualified professionals before making practice decisions.