For as long as there have been lead generation strategies, they have been methods for keeping track of leads. Whether it’s a spreadsheet, a series of sticky notes, or a giant dry erase board, systematically working your leads through a sales process has always been a critical component of running a successful business.

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For small businesses and marketers, nano influencers provide you with an audience interested in your brand’s unique benefits and provide the opportunity to increase your brand’s social exposure. To find nano influencers research industry niches for popular hashtags and study other companies like yours who have engaged social influencers. People are researching brands, investigating company cultures, reading comments which act as reviews, and searching for specific products on social media. Platforms like Facebook, Instagram, Pinterest, and LinkedIn are social search engines and need to be thought of as such. How your brand is perceived on social media is as important as how it’s viewed on traditional search engines. This perception is particularly important since Google includes social media pages in its search results.

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In this episode I’m going to switch gears a bit and get into how Social Media impacts the way your products or services are being found online. Unless you live under a rock, you know about Social Media. As business owners and marketers, we use social media in a strategic sense to increase leads and drive traffic to our site. Social media helps us develop trust with our audience and enhance brand recognition. We even use it to spy on our competitors. Don’t say you haven’t done it, too!

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Voice search is disrupting the current digital marketing landscape. We need to take action today to pivot with the changes to come. Voice search is becoming conversational, meaning our searches are more elaborate. We’re no longer entering queries like online sales training. Instead, we ask, what is the best online sales training course to help me close more sales? It’s now less about the keywords, but how the keywords are being used.

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In the last episode I covered the basic concept of On-SERP SEO, what we really need to work on as marketers and businesses is our mindset. We need to factor in certain challenges such as the possibility of lower click through rates and make it up by capitalizing on the growing presence of featured snippets, site links,, and other media available on the search engines.

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I will be covering several episodes of SEO and social media. After all, some think they are two distinct digital marketing tactics, each with their own goals and strategies, so do you? The truth is, both SEO and Social Media play connected roles and how your target audience finds, researches, and interacts with your brand.

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Some may say conversation leads to conversion. There are many types of conversions, but a simplified version would be a user becoming a prospect, a prospect making a connection, and a connection turning into a customer. Every time a visitor converts, it increases business growth and prosperity and possibly creates a lifetime client. So how do videos help turn these leads into customers?

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Video Marketing has come a long way in the last decade and continues to be evolve. Despite the growing role of video in digital marketing, there are still businesses that have yet to implement it. While the concept of video marketing is not new, its use in modern advertising might be daunting to newcomers. There’s always a bit of a challenge when implementing a new marketing technique, and video is no different. If you’re still deciding whether or not videos of the future of your brand, I review things to consider.

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Now that you understand what and why of video marketing, it’s time to focus on the how. Like any other form of marketing, poor execution could negatively effect sales and brand credibility. However, don’t get too caught up in video quality. People care more about the authenticity of your brand and the content you’re sharing than the quality of your videos. I review some tips to get you started.

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Depending on the action you want your viewers to take after watching your video, there are many kinds of video marketing options to choose from. You can use videos at any stage of your sales or marketing funnel. But they are most frequently used as top funnel tools for education or raising brand awareness. I outline some different types of marketing videos.

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