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This week the boys talk with Matt Sonnhalter, owner of the highly successful Sonnhalter business-to-tradesmen marketing firm in Cleveland. We talk Matt's early days in marketing, PHCC Connect in Birmingham, tool drives, whiskey and BBQ.

This episode is brought to you by Bradford White — trusted by pros for high-quality, innovative products. Their new AeroTherm Series G2 hybrid electric heat pump water heater is their most efficient yet, boasting a best-in-class 4.20 UEF on the 65-gallon model. It features the easy-to-use ICON System LED display, ultra-quiet operation, and flexible zero-clearance installation. Plus, with Bradford White Wave built-in connectivity, you can perform diagnostics remotely and your customers

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