The Dov Barron Show

What does it take to get attention? As long as you don’t care what kind of attention, Not much.

But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you and or your wares. What if I told you that there is; If there’s any doubt, you must stay tuned.

Our guest today is Michael F Schein. Michal is the world's foremost expert on hype and now he's written the quintessential book on the subject, The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. His clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, and LinkedIn. Michael’s writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He has spoken for international audiences spanning from the northeastern United States to the southeastern coast of China.

More on Michael. Website: www.michaelfschein.com His company: https://microfamemedia.com The Hype Handbook: https://tinyurl.com/HypeHandbook

Social Media: https://www.facebook.com/MichaelScheinOfficial https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein https://www.instagram.com/scheinm1

Part 1) The 12 Buckets of Successful Hype

The Importance of Questioning Ethics
Hype - Redefined (for the power of good)
The Judgement of The Observer vs the Doer
Why You MUST pick Fights
Business Lessons from The Who (rock band) and Kim Kardashian
Tapping Weaknesses as Strengths
Basecamp Vs Salesforce- The Many or The Few
The 12 Buckets of Successful Hype

In the last 10 or so years many entrepreneurs and businesses have been asking if there is a way to do well as an organization while genuinely doing good in the world?

Our guest on this episode is Peter Samuelson. Peter is the Co-Founder and President of First Star and CEO of PhilmCo Media, llc. He is a serial pro-social entrepreneur. In 1982, he co-founded the Starlight Children’s Foundation. By 1990, the positive psychological impact of Starlight seeded his next pro-social endeavor, Starbright World, which he co-founded with Steven Spielberg. 1999 saw the formation of First Star, 2005 EDAR, “Everyone Deserves a Roof”, and 2013 saw him launch ASPIRE, the Academy for Social Purpose in Responsible Entertainment.In the midst of all this, Peter has produced 26 films and raised four children. Educated at Cambridge and the Anderson School of Management at UCLA, Peter and his wife, Saryl, continue to fight every day for those less fortunate, chiefly among them are America’s abused and neglected children.

More about Peter Samuelson. Website https://www.samuelson.la

Social Media: https://www.facebook.com/petergsamuelson. https://twitter.com/PeterGSamuelson https://www.linkedin.com/in/petersamuelson

Starlight Children’s Foundation—an international charity dedicated to granting wishes for seriously ill children www.starlight.org

Starbright World www.starbrightworld.org

First Star www.firststar.org, a separate national 501(c)(3) charity that works to improve the public health, safety, and family life of America’s abused and neglected children

EDAR “Everyone Deserves A Roof” www.EDAR.org and ASPIRE, the Academy for Social Purpose in Responsible Education, whose undergraduate courses have been successfully piloted at UCLA www.aspirelab.org



Part 2) The New Medici and Multidisciplinary Solutions

How to Find Real and Lasting Happiness
Capitalism and Developing Mini-Philanthropists
What Can You and I Do?
A Renaissance Model of Protecting Innovation
Greedy Billionaires or The New Medici?
The Problem with Niche
Multidisciplinary Solutions to Complex Problems

In the last 10 or so years many entrepreneurs and businesses have been asking if there is a way to do well as an organization while genuinely doing good in the world?

Our guest on this episode is Peter Samuelson. Peter is the Co-Founder and President of First Star and CEO of PhilmCo Media, llc. He is a serial pro-social entrepreneur. In 1982, he co-founded the Starlight Children’s Foundation. By 1990, the positive psychological impact of Starlight seeded his next pro-social endeavor, Starbright World, which he co-founded with Steven Spielberg. 1999 saw the formation of First Star, 2005 EDAR, “Everyone Deserves a Roof”, and 2013 saw him launch ASPIRE, the Academy for Social Purpose in Responsible Entertainment. In the midst of all this, Peter has produced 26 films and raised four children. Educated at Cambridge and the Anderson School of Management at UCLA, Peter and his wife, Saryl, continue to fight every day for those less fortunate, chiefly among them are America’s abused and neglected children.

More about Peter Samuelson. Website https://www.samuelson.la

Social Media: https://www.facebook.com/petergsamuelson. https://twitter.com/PeterGSamuelson https://www.linkedin.com/in/petersamuelson

Starlight Children’s Foundation—an international charity dedicated to granting wishes for seriously ill children www.starlight.org

Starbright World www.starbrightworld.org

First Star www.firststar.org, a separate national 501(c)(3) charity that works to improve the public health, safety, and family life of America’s abused and neglected children

EDAR “Everyone Deserves A Roof” www.EDAR.org and ASPIRE, the Academy for Social Purpose in Responsible Education, whose undergraduate courses have been successfully piloted at UCLA www.aspirelab.org



Part 1) Pro-Social Entrepreneurship

Reconsidering the False Binary System of Profit and Loss
The Business of Doing Good
The Problem with "Non-Profits" and How to Fix Them
What is a Pro-Social Entrepreneur
New Solutions for Old Problems
Partnering with Steven Spielberg
Changing Foster Kids lives at 87% Rate
The Old Lady Living in a Box who Sparked an Invention

Do You Know Where Your Achilles Heel Is? What Are You Hiding and getting away with Justifying? What's That Thing You Tell Yourself is Your Edge, that is in Fact, Holding You Back? How Might Confronting Your Achilles Heel Magnify Your Success? Big Questions!

Let’s find the answers together…

Our guest today is Sean Castrina. He is a bestselling author of 3 books including: 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World and his most recent book:

The World’s Greatest Business Plan - That Actually Works! He's been a contributor to Forbes, Money Magazine, Inc. Yahoo Finance and countless others. He has guest lectured at some of America’s finest colleges on entrepreneurship and has shared events with Tony Robbins, Jon Gordon, John Maxwell and numerous others. He is also a host of The 10 Minute Entrepreneur Podcast which has been a top 10 business podcast on iTunes.

Website. https://seancastrina.com

Social Media: https://www.facebook.com/seancastrinapage https://twitter.com/SeanCastrina https://www.linkedin.com/in/seancastrina https://www.instagram.com/sean.castrina

Part 2) Why Business Plans SUCK!

You Must NOT Fall In Love With Your Own Idea
Due Diligence and The 1 X 1000 Ratio
Front End knowledge
Embracing Disqualification
Why Business is Just 3 Things
How To Become a Billionaire Employee
The Danger of Comfort
The 5x7 Future Habits

Do You Know Where Your Achilles Heel Is? What Are You Hiding and getting away with Justifying? What's That Thing You Tell Yourself is Your Edge, that is in Fact, Holding You Back? How Might Confronting Your Achilles Heel Magnify Your Success? Big Questions!

Let’s find the answers together…

Our guest today is Sean Castrina. He is a bestselling author of 3 books including: 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World and his most recent book:

The World’s Greatest Business Plan - That Actually Works! He's been a contributor to Forbes, Money Magazine, Inc. Yahoo Finance and countless others. He has guest lectured at some of America’s finest colleges on entrepreneurship and has shared events with Tony Robbins, Jon Gordon, John Maxwell and numerous others. He is also a host of The 10 Minute Entrepreneur Podcast which has been a top 10 business podcast on iTunes.

Website. https://seancastrina.com

Social Media: https://www.facebook.com/seancastrinapage https://twitter.com/SeanCastrina https://www.linkedin.com/in/seancastrina https://www.instagram.com/sean.castrina


Part 1) The Opioid Crisis in The Mirror

Why Some Addicts are Winners
When Your Doctor Gives You Enough Drugs to Kill You
Does Success Breed Lies?
Finding Out What Drives You
Looking For a New Model Than The One You Got

We hear talk of the "Amazon Effect" that seems to be wiping out retail in the form we knew it.

As a leader, even outside of retail, what might be the writing on the wall that requires you to adapt, even if it’s in a counter intuitive manner? Could the answer be something as crazy as a shorter work day where everyone goes home at 1:PM? Could the answer be walking away from your largest income generator? Crazy? Maybe. Let's find out.

Our guest is Stephan Aarstol. Mark Cuban singled Stephan out as one of his best investments in the history of Shark Tank. In fact, Jeff Bezos name dropped Stephan Aarstol in his 2016 annual letter to stockholders. The UK's Daily Mail called him "America's Best Boss,” while Hamburg, Germany's Morgenpost, hails him "the World's Best Boss." Stephan Aarstol is a seasoned Internet Entrepreneur on the cutting edge of the direct-to-consumer revolution. He's also the author of The 5 Hour Work Day: Live Differently, Unlock Productivity, and Find Happiness.



Websites: https://www.towerpaddleboards.com https://towerbeachclub.com https://www.towerelectricbikes.com

Social Media: https://www.facebook.com/TowerSUP https://twitter.com/Towerpb https://www.linkedin.com/in/stephanaarstol https://www.instagram.com/towerpaddleboard

Part 2)

Income, Profit, and Growth - How Success Can Murder Your Company
Reinventing and Diversification
Discovering Your Business isn't really under your control
In a Commoditized World, it's Got Nothing to do with Price
The Democratization that created Bigger Monopolies
Why Business is 1+ (the right) 1 to = 11
The New Rules of Innovation

We hear talk of the "Amazon Effect" that seems to be wiping out retail in the form we knew it.

As a leader, even outside of retail, what might be the writing on the wall that requires you to adapt, even if it’s in a counter intuitive manner? Could the answer be something as crazy as a shorter work day where everyone goes home at 1:PM? Could the answer be walking away from your largest income generator? Crazy? Maybe. Let's find out.

Our guest is Stephan Aarstol. Mark Cuban singled Stephan out as one of his best investments in the history of Shark Tank. In fact, Jeff Bezos name dropped Stephan Aarstol in his 2016 annual letter to stockholders. The UK's Daily Mail called him "America's Best Boss,” while Hamburg, Germany's Morgenpost, hails him "the World's Best Boss." Stephan Aarstol is a seasoned Internet Entrepreneur on the cutting edge of the direct-to-consumer revolution. He's also the author of The 5 Hour Work Day: Live Differently, Unlock Productivity, and Find Happiness.



Websites: https://www.towerpaddleboards.com https://towerbeachclub.com https://www.towerelectricbikes.com

Social Media: https://www.facebook.com/TowerSUP https://twitter.com/Towerpb https://www.linkedin.com/in/stephanaarstol https://www.instagram.com/towerpaddleboard

Part 1)

Admitting You Are Wrong in Order to Win!
5 Hour Work Day, Give Employees Their Life Back
Is it Socialism or German Efficiency?
Options for the Great Resignation
The Innovative Power of Constraints
The Love-Hate Relationship with Amazon
Going from $2K to Walking away from $4Million
Being Ahead of the Curve is Sometimes About Doing What's Counter-Intuitive

Wouldn’t it be amazing to actually look into the future, to know what was coming and adapt accordingly? The fact is, there is a lot that’s going to change and it’s going to change faster than we expect. What's more, if we don’t know how to adapt quickly, there’s a pretty good chance that our business is going the way of the Dodo bird.

Alvin Toffler, the well-known futurist, made a profound observation when he said, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.” But how can we develop fast adaptation?

Our guest is Rebecca Costa. Rebecca is a Sociobiologist and highly acclaimed technology and science futurist. Rebecca Costa’s landmark work has been heralded by global thought, innovation, and business leaders around the world. She has been featured in The New York Times, The Washington Post, NewsMax, USA Today, San Francisco Chronicle, and other leading publications. As the preeminent global expert on the subject of “fast adaptation” and recipient of the prestigious Edward O. Wilson Biodiversity Technology Award, Rebecca reveals how A.I and predictive analytics hold the key to solving dangerous systemic issues and offers a unique scientific perspective on the headlines of the day.

Rebecca’s first book, The Watchman’s Rattle: A Radical New Theory of Collapse, was a runaway international bestseller. Her follow‐on book, On the Verge, was introduced in 2017 to critical acclaim, shooting to the top of Amazon’s #1 New Business Releases.

More on Rebecca Costa: https://www.rebeccacosta.com

Social Media: https://www.facebook.com/rebeccadcosta https://twitter.com/rebeccacosta. https://www.linkedin.com/in/rebecca-costa-53145240


Part 2) Crypto, NFT's, AI and Plumbers?

Why We're Not Living Like The Jetson's... Yet!
The Problems with 5G
Courteous Self Driving Cars
What Makes Very Fast Technology Very Slow
#BlockChain, #Crypto and #NFT's Made Easy
The Future of Copywriting
Why in the AI Age, Plumbers are Going To Make a Killing

Fast Adaptation on The Verge: Rebecca Costa


Wouldn’t it be amazing to actually look into the future, to know what was coming and adapt accordingly? The fact is, there is a lot that’s going to change and it’s going to change faster than we expect. What's more, if we don’t know how to adapt quickly, there’s a pretty good chance that our business is going the way of the Dodo bird.

Alvin Toffler, the well-known futurist, made a profound observation when he said, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.” But how can we develop fast adaptation?

Our guest is Rebecca Costa. Rebecca is a Sociobiologist and highly acclaimed technology and science futurist. Rebecca Costa’s landmark work has been heralded by global thought, innovation, and business leaders around the world. She has been featured in The New York Times, The Washington Post, NewsMax, USA Today, San Francisco Chronicle, and other leading publications. As the preeminent global expert on the subject of “fast adaptation” and recipient of the prestigious Edward O. Wilson Biodiversity Technology Award, Rebecca reveals how A.I and predictive analytics hold the key to solving dangerous systemic issues and offers a unique scientific perspective on the headlines of the day.

Rebecca’s first book, The Watchman’s Rattle: A Radical New Theory of Collapse, was a runaway international bestseller. Her follow‐on book, On the Verge, was introduced in 2017 to critical acclaim, shooting to the top of Amazon’s #1 New Business Releases.

More on Rebecca Costa: https://www.rebeccacosta.com

Social Media: https://www.facebook.com/rebeccadcosta https://twitter.com/rebeccacosta. https://www.linkedin.com/in/rebecca-costa-53145240


Part 1) The #1 Strategy For Fast Adaptation!

The Cost of Being Distracted by the Present
How to Know When You're Too Late
The #1 Strategy Leaders and Government are Failing at, and How Applying It Will Leave Your Competition In The Dust!
What V.C Can Teach Us About Predicting The Future
The Dangers of The "Organization Everest Yes"

There's a good chance that you are sick of people regurgitating the next cool thing. Things like; we have to be more transparent, more vulnerable, more diverse, more inclusive, and yes, we’ve got to lean into failure more. But what does that really mean?

Let's find out together.

Our guest today is Adam Kreek. Adam is a two-time Olympian. He holds 60 international medals, including Olympic Gold and multiple hall of fame inductions. Adam made the first-ever attempt to row unsupported across the Atlantic Ocean from Africa to America, the subject of the NBC Dateline Documentary, Capsized.

Adam is a bestselling author of, The Responsibility Ethic, which teaches us the how of self-leadership, driving personal and professional results in individuals and organizations.

Today, Adam Kreek is one of North America’s top Executive Business Coaches, who specializes in leadership development and strategic planning. He has degrees and certifications from Stanford University, UBC Sauder School of Business, and Queen's Smith School of Business. Adam is also a guest lecturer at the University of Victoria and teaches strategies and skills of self-leadership, leadership, high performance and perseverance to corporate and government teams globally, through keynotes and workshops.

Adam has coached, trained and taught hundreds of thousands of people, including teams at Microsoft, General Electric, Mercedes-Benz, L’Oréal, Shell, YPO, and EO. Most importantly, Adam walks the talk. As an entrepreneur, Adam runs two small corporations, Kreek Speak Business Solutions and Ergo Eco Solutions, a low carbon initiative that connects small businesses with small governments. On top of all that, Adam Kreek is a TEDx Speaker.

More on Adam Kreek: https://www.valuesdrivenachievement.com

Social Media: https://www.linkedin.com/in/adamkreek/. https://twitter.com/adamkreek https://www.youtube.com/user/adamkreek https://www.instagram.com/adamkreek/

Part 2) A Logical Solution to an Emotional Problem

Failure or Devastation?
The 4 Practical stepping stones You can use right now to let go of failure
The power of Moving Reflection and Primal Scream
Separating Facts from Feelings
Life as a Troubled Kid
Math-lete to Athlete
When Someone sees you in a way you never saw yourself