Cause marketing is amazing for non-profits looking to raise money for a cause or initiative that the community cares about. For businesses looking for a profit, getting involved with cause marketing can be negative for your brand and image if done improperly. We take a look at cause marketing and see how it can be positive and negative for your company and brand.

Mr. Goodbar is one of the original candy bars created by Hershey's. In recent years, it's lacked proper advertising and marketing even though it's one of Hershey's original products. We take a look at Mr. Goodbar and give up a refreshed look and feel with a new marketing campaign.

Brand briefs are the most valuable document to have when working with your brand. It's a set of rules to follow when stakeholders, internal teams, and external agencies work with your company and brand. If you don't have a brief currently, this podcast will cover why you should have one and create one.

User Generated Content is a great way to gather content for your brand... when used effectively and ethically. There are a lot of pros and cons for enticing your customers to generate their own content for your brand. We dive into the definition of user generated content and look at examples, campaigns, and the pros and cons of using user generated content for your brand.

Typography is one of the most important elements of design. It has the power to influence your audience to either read what you have to say or completely tune you out. Your overall composition will end up being terrible when your type isn't properly set. Here's a crash course about typography for those times you want to properly set type and may not know the proper terms or practices to use.

A Logo is the most intimate part of your brand. It's a representation of who you are, what you represent, and how people will perceive you and your product. It's important to get it right the first time. Join us to learn a little about logo design, why it's important, and what to do when you are creating your logo.

Drones can be an excellent way to capture unique photos and video for your business. However, not many people are aware of the legalities surrounding the use of drones. Dive in with us a little bit to learn about some of the uses and legalities of flying a drone for your business.

Black Friday is the all american holiday that allows us as consumers to buy things at really cheap prices. However, participating in Black Friday can severely damage your brand equity and force consumers to view your product as a commodity. Hear us out on why we feel like Black Friday is terrible for your brand equity.

I had the opportunity to join TEDx in Seattle this past weekend and it was absolutely amazing. Here is a brief recap of my perspective from TEDx including what I learned about the power of cell technology with Nathan Kundtz, the power of storytelling with Eliaichi Kimaro, the power of design by Scott Wyatt, the power of empathy and compassion with Tim Dawes, and much more.

Facebook has been in the news quite a bit recently with people talking about how it could have had an effect on the election and our society. Let's explore the Facebook algorithm a little bit and see why a service like Facebook can have implications on marketing and society.