In this episode of The Dreaded Archer Podcast, Trey sits down with Steve and Darnell, founders of Southern Culture Outdoors (OSC), to talk about hunting, entrepreneurship, and building a brand in today’s outdoor industry. What started as a rejection from their favorite deer attractant company turned into motivation to create their own line and build something bigger than themselves.

We dive into how Southern Culture Outdoors got started, their vision for the brand, and the impact they want to make in the hunting community. The conversation also explores African American hunting culture, the growth of Black outdoor content creators, representation in the outdoor space, and what the focus should be moving forward for creators and conservationists alike.

From deer hunting and hog hunting to dream hunts like Alaskan moose and turkey, this episode blends real hunting stories with real conversations about ownership, legacy, and the future of the outdoors.

If you’re passionate about deer hunting, outdoor entrepreneurship, conservation, and the evolving culture of modern hunters, this is an episode you don’t want to miss.

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In this episode of The Dreaded Archer Podcast, Trey sits down with IFBB Pro bodybuilder, entrepreneur, and dedicated hunter Jay Lane to talk discipline, mindset, and building a life on your own terms. Jay shares his journey to becoming an IFBB Pro, what it takes to compete at an elite level, and how he balances intense bodybuilding training with time in the woods.

They dive into bowhunting, ethical hunting practices, mentorship, high fence vs. low fence debates, and how hunting shapes perspective on life and death. This episode blends bodybuilding, hunting culture, and personal growth into one powerful conversation for anyone chasing excellence in the gym, the field, or life.

Posters by Mack specializes in custom plaques and prints, including Billboard plaques, album cover posters, YouTube plaques, pull photo prints, and more. Mack designed and created my 100th episode plaque, and the final product was top-tier. Communication was seamless from start to finish, and my order shipped in under 48 hours. If you’re a creator looking to showcase your milestones with high-quality custom work, check out postersbymack.com.

On this episode of the Dreaded Archer Podcast, I’m joined by Bryan Thomas, one of the founders of SHOT The 3D Experience one of the fastest-growing 3D archery events in the country.

SHOT has quickly become known for delivering a true archery experience, blending challenging and realistic 3D targets with a high-energy atmosphere that brings together seasoned shooters and newcomers alike. But with rapid growth comes scrutiny.

We dive into Bryan’s archery and hunting background, the origins of SHOT, and what it’s really been like building a major archery event from the ground up. We talk about the explosion of 3D archery events, SHOT’s place in an increasingly crowded market, how they plan to stay competitive, and what introducing ASA shoots means for the future of the brand.

Then we tackle the controversial topics head-on including claims that large 3D events encourage unethical shot selection in the field, and the belief that these events push new archers into thinking they need a high-dollar setup just to belong.

We also discuss the current landscape of the archery industry, where it’s thriving, where it’s falling short, and what needs to change to grow the next generation of archers.

If you care about the future of archery, competition vs. tradition, or where the industry is headed this is a conversation you don’t want to miss.

Posters by Mack specializes in custom plaques and prints, including Billboard plaques, album cover posters, YouTube plaques, pull photo prints, and more. Mack designed and created my 100th episode plaque, and the final product was top-tier. Communication was seamless from start to finish, and my order shipped in under 48 hours. If you’re a creator looking to showcase your milestones with high-quality custom work, check out postersbymack.com.

In this episode of The Dreaded Archer Podcast, Trey sits down with Brayden Henson of Double H Outdoors for a real, unfiltered conversation about modern hunting culture.

Brayden shares how he got started in hunting and archery, the vision behind Double H Outdoors, and how fitness plays a critical role in being hunt-ready year-round. From training with purpose to building confidence in your equipment, this episode dives into the preparation most people never talk about.

The conversation goes deeper into some of the more uncomfortable topics in the hunting world bow vs rifle culture, ego within the community, high fence debates, access and affordability, and why hunters need to stop comparing different pursuits as if they’re the same.

At its core, this episode is about responsibility, discipline, and what hunting teaches us about leadership as fathers, husbands, and men. No hype. No sugarcoating. Just an honest conversation about where hunting is, and where it’s headed.

On this episode of The Dreaded Archer Podcast, Trey sits down with Ralph Smith, founder of CBM Outdoors, for a wide-ranging and honest conversation about hunting, culture, and what the outdoor lifestyle truly means.

Ralph shares his journey into the outdoors and how duck hunting, raccoon hunting, and deer hunting have shaped him—not just as a hunter, but as a man. From early mornings in the duck blind to long nights chasing raccoon dogs and the discipline required during deer season, Ralph breaks down the lessons the woods have taught him about patience, respect, and community.

The conversation also dives into the growth of African Americans in the outdoors, the importance of representation, and why access, visibility, and authenticity matter more now than ever. Ralph and Trey discuss breaking stereotypes, pushing back on gatekeeping, and creating space for new hunters to feel welcome—no matter where they come from or what gear they wear.

Ralph opens up about the vision behind CBM Outdoors, the challenges of building a brand with purpose, and why staying true to the culture and community is more important than chasing trends or approval. The two also touch on real-world hunting culture, including why you don’t need expensive gear to be successful—and why pride in the lifestyle matters more than logos.

This episode is part hunting stories, part cultural conversation, and part reminder that the outdoors is for everyone willing to respect it.

If you’re passionate about hunting, conservation, and preserving the outdoor lifestyle for the next generation, this is an episode you won’t want to miss.

In this episode of the Dreaded Archer Podcast, Trey sits down with avid bowhunter and outdoorsman Jordan Racca for a deep conversation on what it truly means to be a complete archer.

Jordan breaks down how he learned to work on his own bows and why understanding your setup — from tuning to troubleshooting — is one of the most overlooked advantages in bowhunting. When your equipment is dialed, confidence follows, and that confidence shows up when the moment of truth arrives.

The conversation shifts to the woods as Jordan shares his approach to locking in on big buck core areas without blowing deer out. From low-impact scouting to reading pressure and timing access, this episode is packed with practical insight for hunters chasing mature whitetails.

Trey and Jordan also dive into the 2026 bow lineup, discussing where bow technology is headed, what innovations actually matter, and what’s just noise. To close it out, they tackle the ongoing boom in archery hunting — what’s driving the growth, how it’s changing the culture, and whether this surge is here to stay.

If you care about self-reliance, smart hunting, and the future of archery, this is an episode you won’t want to miss.

In this episode of the Dreaded Archer Podcast, Trey sits down with Jay Campbell, the founder of Equalized Outdoors, to talk about the future of bowhunting, outdoor culture, and authentic content creation. Jay breaks down the mission behind Equalized Outdoors a brand dedicated to representation, diversity, and leveling the playing field for hunters, anglers, and outdoor adventurers.

Trey and Jay dive deep into the 2026 bow launches, discussing the newest flagship bows, emerging archery technology, hunting gear trends, and how these updates may change the bowhunting landscape. They also talk about the current hunting season, whitetail behavior, bowhunter strategies, and whether heavy hunting pressure can influence the rut or deer movement patterns.

The conversation shifts into the rapid growth of outdoor influencers and what it really means to build a platform in today’s digital world. Jay shares powerful insight on how young creators can avoid “digital indentured servitude,” stay authentic online, and grow without sacrificing integrity.

Trey and Jay also debate how the 2026 ATA Show could impact future bow launch dates, manufacturer strategies, and the entire archery industry. The episode wraps with an update on Equalized Outdoors, upcoming apparel drops, and how the brand is shaping outdoor culture.

If you’re into bowhunting, archery gear, outdoor lifestyle content, or the intersection of culture and the outdoors, this episode is packed with insight, inspiration, and real conversation.

In this explosive episode of The Dreaded Archer Podcast, Trey sits down with motivation speaker and hard-hunting truth-teller Dean Harvey for one of the most controversial conversations in the outdoor world today.

Dean has gone viral for calling out what he sees as the real problems in modern hunting from ego-driven trophy photos and fake “big buck” angles to hunters prioritizing clout, views, and social media influence over fair chase and real woodsmanship.

Together, Trey and Dean dive into:
 • The difference between hunting and just killing
• The rise of food plots, corn feeders, and “easy button” hunting
• How ego, arrogance, and social media are reshaping the hunting industry
• Why today’s trophy photos look nothing like they did 20 years ago
• Dean’s viral take on hunters standing 20 feet behind their buck to make it look bigger
• How he harvested a mature buck downwind at 7 yards
• Why Dean doesn’t play the wind and still smokes his clothes a method passed down from his grandfather
• The future of whitetail hunting, bowhunting culture, and outdoor authenticity
• Why most hunters would choose a viral video over $10,000 cash and what that says about where the community is heading
• How faith keeps Dean grounded in a world full of noise, opinions, and online backlash

If you’re passionate about bowhunting, whitetail hunting, improving your woodsmanship, or understanding the truth behind the outdoor industry, this is an episode you can’t afford to skip.

In this episode of The Dreaded Archer Podcast, Trey sits down with Colter Dufault, Owner/Sales, and Max Hoefs, Owner/Head String Maker of Squatch Bowstrings one of the most exciting rising brands in the archery and bowhunting world.

Colter and Max break down what makes a truly elite custom bowstring, the craftsmanship behind Squatch’s builds, and how the right string can completely elevate your shooting performance. From bowstring materials and tuning tips to durability, stretch resistance, and the innovation driving their brand, this conversation delivers deep insight for bowhunters, competitive archers, and gear enthusiasts.

We discuss their process, their mission, how Squatch Bowstrings started, and why high-quality strings are one of the most overlooked upgrades in archery. Whether you’re chasing whitetails, shooting 3D, or dialing in your bow before next season, this episode is packed with value.

If you love archery gear reviews, technical bow knowledge, bowstring performance, and hearing directly from the people pushing the industry forward, you won’t want to miss this one.

In this episode of The Dreaded Archer Podcast, I sit down with my brother Nick Reed, who’s stepping into his first official hunting season and taking on the challenge of managing land for whitetail deer.

Nick opens up about what it’s really like learning to balance habitat management, archery practice, and the emotional highs and lows that come with being a first-time hunter. We talk about the process of turning raw land into a space that attracts and sustains deer, the lessons he’s learned from the soil to the stand, and how this journey has deepened his appreciation for the outdoors.

We also dive into:

• The mindset behind land and habitat management for deer 
• How archery teaches patience, discipline, and respect for the hunt 
• The influence of social media on today’s hunting community
• The rituals and superstitions hunters carry into the woods
• And that unforgettable moment before you let an arrow fly — when everything is quiet yet so loud at the same time.

If you love archery, deer hunting, land management, or you’re just starting your own outdoor journey, this episode will hit home. Nick’s story reminds us that the hunt isn’t just about the harvest — it’s about the growth, the grind, and the gratitude that come with time spent in DemWoods.