The Drip

Matt Clunan is the Senior Director of Global Brand and Digital Marketing at Fiverr. In this episode, we discuss what goes into building a Super Bowl ad from scratch.

Christine Woodhouse is the Director, Internal Communications at Cox Communications, which is the third largest cable provider in the United States. In this episode, Christine discusses the importance of elevating employee stories and how it not only connects the team to the purpose of the company, but also, how employee storytelling positively impacts the company's bottom line.

Billy Hackenson is the Director of People at Gong and in this episode we talk about treating your employees as insiders; content as a guidepost for team member engagement, and reimagining what the work place can feel like in a post-Covid world.

Sally Kurtz Schiff is the Vice President of Internal Communications at Hilton and we talk about how Hilton puts the team member at the center of the channel communications strategy; lessons that communicators in the hospitality industry learned through Covid, and how Sally equates messaging strategy to that of a chef cooking dinner.

Ginger Shimp is a Senior Director of Marketing at SAP and we discuss how to best build an infinity loop for your brand's marketing collateral; what a "digital chop shop" is, and what learnings SAP has gleaned from brand podcasting.

Mary Taber is the Senior Web Editor for Internal Communications at the Dana Farber Cancer Institute in Boston. In this episode, we talk about the power of patient and doctor stories; why Dana Farber will resume publication of its internal newspaper, and how to best manage internal communications across a variety of discreet stakeholder groups.

Alan Susi is the Director of People at S&P Global Market Intelligence and we talk about human capital practitioners adopting internal communications techniques; engagement tactics that managers can implement as they continue to adapt to hybrid work models, and the difference between employee experience and people experience.

Becky Simon is the Director of Demand Generation at Smartsheet. In this episode, we discuss best practices for written word content marketing; tracking leading indicators, and the importance of creating content that adds value to the prospect's research journey.

Lauren DiPaola is the Deputy Vice President for Public Affairs at PhRMA, which is the trade group representing the pharmaceutical industry. In this episode, we talk about why PhRMA built out its own tech stack, messaging to discreet stakeholder groups, and how COVID has impacted how the association has thought about its messaging.

Scott Schwartz is the Senior Manager for Executive and Internal Communications for Sales Enablement at Glassdoor and in this episode we talk about the benefits of having select pieces of internal communications resemble original IP; the importance of content creation that can be consumed passively, and what the difference is between an all hands and a townhall.