The Drip

Khalid El Khatib is the SVP of Marketing and Communications at Stack Overflow. In this episode, we talk about building cross functional alignment; marketing to developers, and how internal events not only build culture but how they can also improve product.

Jordan Sher is the Vice President of Marketing at OpsRamp. In this episode, we discuss how to identify and live your brand; what marketing functions should be insourced versus outsourced, and the companies amazing work in supporting employees in India throughout Covid.

Amy Hsuan is VP of People and Strategy at Mixpanel. In this episode, we talk about approaching people operations through a strategy lens; evaluating and optimizing for employee engagement, and how CSR plays a role in defining corporate culture.

I'm joined by Dhoreena Ventura and Chris Radanovic of Liveperson. In this episode, we discuss best practices around fostering technical education in the workplace; how to create engaging internal seminars, and how an internal company podcast works in tandem with office hours.

Dan O'Mahony is GM and EVP at Inkhouse in San Francisco. In this episode, we talk about fostering an environment where young professionals can thrive; reducing employee churn; owned content strategies for startups, and why a crisis comms playbook is necessary for early stage companies.

Ilina Cashiola is the VP of Communications at Arctic Wolf. In this episode, we talk about lessons learned from her experience managing Crowdstrike's response to the cyber hack of the DNC in 2016; what role crisis comms plays at growth stage startups, and how to best evaluate thought leadership content.

Derek Cheng is Senior Director of Marketing at Tipalti. In this episode, we talk about account based marketing; the marriage between content marketing and demand gen, and what engagement generation looks like.

Melanie Oberman is the EVP of People at Heap Analytics. In this episode, we talk about defining in-person etiquette for a virtual first company; designing an office space that aligns with why people are in the office, and a snapshot of the overall talent marketplace.

Marie Kretlow is the People Experience and Programs Lead at Superhuman. In this episode, we talk about applying a design framework to people teams; how intentionality informs the content mix for internal communications, and we review best practices for how to best engage over email.

Carly Moulton is a Communications Manager at Zapier. In this episode, we talk about how Zapier reframed its press coverage during the pandemic from being about remote work to automation; what data drive pr is, and how TikTok has become a thriving marketing channel for them.