The Drip

Tas Bober is the Director of Digital and Website at Tealium. In this episode, we talk about how to best orchestrate various disciplines and competencies in website rollout; building SEO frameworks for content contributors, and some best practices around trying new marketing channels and strategies.

Andrea Long is a Senior Manager, Global Employer Brand & Recruitment Marketing at DoorDash. In this episode, we talk about marketing and sponsorship strategies for employer branding, where to start with DEI, and Andrea's very innovative start up, Swag by Asayo.

Whitney Hoffman-Bennett is the Vice President of Talent and Culture at Callrail. In this episode, we talk about maintaining and building culture when there's a change in leadership and lessons learned over the last year and a half around DEI and employee well being.

Chris Mills is the VP of Product Marketing at Salesloft. In this episode, we talk about how and why Salesloft revised their go to market cadence; how product marketing can best interface with sales enablement, and what goes into a major rebrand.

Stacey Porter is the VP of People Operations and Strategy at Outset Medical. In this episode, we talk about content strategies for talent teams; how to build and support rituals in the workplace, and how to discard elements of your culture.

Craig Smith is the owner of The Big Picture People, a UK based communications agency that creates unique, visual communication tools that share the organization's big picture with its people. 

Learn about The Big Picture People here: www.thebigpicturepeople.co.uk

Cara Meiselman is the Director of Strategic Content Marketing and Performance at Slice. In this episode, we talk about creating content that not only drives inbound sales interest, but also facilitates an outside sales motion. And how to localize your message on a topic as passionate as Chicago deep dish or a New York slice. 

Alexcia Chambers is the Head of Communications at GetUpside. In this episode, we talk about creating and redefining a shared company language; getting alignment across internal and external stakeholders on this language, and how you tell the media story as you grow.

Alexcia and GetUpside are hiring. Click here to learn more.

Tausha Cowan is the Director, Internal Communications & Knowledge Management at American Express Travel. In this episode, we talk about leaning on colleagues from across the world to help localize messaging and positioning and how a new intranet enabled a more responsive form of employee engagement.

Jenna Buckle is the Senior Content Marketing Manager at Panorama Education. In this episode, we talk about content targeted to the K-12 market; leveraging Twitter; and optimizing product messaging for different personas,.