The Drip

Seth Arenstein is the Editor at PR News. In this episode, we talk about crisis communications. What's the difference between a situation, a problem, and crisis and how to best consider the various stakeholders that are impacted by a crisis?

Mark Kilens is the VP of Marketing and Community at Drift. In this episode, we talk about mapping content marketing initiatives to revenue goals, marketing as the hub for internal engagement, and L&D as part of the marketing remit.

Katie Macaulay is the owner and Managing Director at AB, the oldest dedicated internal communications agency in the UK. In this episode, we talk about how the client ask around internal communications has changed over the last few years; what role technology might play in measuring employee engagement, and why employee well being is not only an HR concern, but that of internal communications.

Learn about AB Communications here: www.abcomm.co.uk

Julia Waneka is the Head of Communications at Faire, a platform for independent retailers and brands. In this episode, we talk about the importance of data in telling the independent retailer story; leveraging authenticity and the hero's journey in brand storytelling, and best practices around effective internal communications by committee.

Janet Jaiswal is the Vice president of Global Marketing at CloudBeds, a leading hospitality platform. In this episode, we talk about contextualizing the message against buying personas and how the pandemic has impacted the international hospitality industry.

Jon Leiberman is the Vice President of Content, Influencer, and Social at DemandBase. In this episode, we talk about winning strategies for LinkedIn and leveraging internal audiences for both content creation and content feedback.

Leslie Ankney is the Communications Lead at Anchorage Digital, which is the first federally chartered digital asset bank. In this episode, we talk about how storytelling about crypto has evolved over the last few years; how to collaborate with large institutions around partner communications, and best practices around internal media training.

Amanda Atkins is a communications and culture leader at Slack, where she has played an integral role in defining the best practices on how to leverage Slack as a company messaging and collaboration tool. In this episode, we talk about messaging strategies for major company milestones; building culture through a collaboration platform, and how to operate without email.

David Tubbs is the Director of Marketing Communications at ApplyBoard. In this episode, we talk about leveraging the wisdom of colleagues to help localize marketing creative and how ApplyBoard leads its hiring and onboarding process through the lens of cultural fit.

Becky McClain is the Director of Communications at Paxos, which is a blockchain infrastructure company. In this episode, we talk about messaging crypto in a constantly evolving media landscape; how education is at the core of the companies marketing and communications activities, and how the company tackles the storylines that are anti-crypto.