The Drum Podcast

We know from conversations with Network members - and people outside the marketing industry - that there are huge challenges to attracting and retaining young talent.In this episode of The Drum Network podcast, we ask three experts about how they're going about creating a work environment that is conducive to young talent. Hannah Grace of Cult LDN, Mike Petricevic of Waste Creative, and Oliver Bruce of Pinpoint Media join senior reporter for The Drum Chris Sutcliffe to discuss the issue.

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In this episode of The Drum Network Podcast, which coincides with The Drum's retail deepdive, we hear from three experts about the future of retail and e-commerce.Over the past 18 months e-commerce has boomed, but the trends that predated the pandemic have continued apace. So where should smart agencies and retailers be placing their chips for the future, and how are retailers replicating the strengths of brick-and-mortar in digital spaces?

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In this follow-up to our first Keeping the Spark episode, we hear how agencies of all sizes and ages are bringing their employees along as their scale up. Whether that's getting buy-in from new hires to ensuring that the co-founder keeps an eye on the values that matter, this episode provides practical advice on retaining your values as you grow. For this episode we're joined by Croud co-founder Luke Smith, the co-founder of Reddico Nick Redding, and EVP talent and anclusion at Jack Morton Worldwide Natalie Ackerman.

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In this episode, McCann Worldgroup's ECD Gary Swimer takes us through his personal journey through the health marketing industry, in addition to asking what the current status of the market is, and how it varies by geography.

On this week's episode of The Drum Network podcast we hear about the challenges, opportunities and practicalities around in-housing. As clients look to agencies to be far more consultative and to develop a long-term understanding of their brands, what does that do to the relationship between agency and client?Are discussions around remuneration more difficult, and what are the key benefits of a hybrid relationship?

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Travel is ambitious, it’s aspirational, and it’s often among the most memorable experiences of our entire lives. Over the past year, though, it’s also been mostly impossible, and travel marketing trends have been forced to accelerate. In this episode you’re going to hear from two travel marketing experts about the opportunities for brands and agencies to get involved in the consumer journey around travel. First, Carly Whiteford, strategy director at OMD EMEA, explains how tech is allowing agencies to become an integral part of the consumer journey before, during and after the trip itself. Then John Speers, founder of Kemosabe, takes us through how the travel marketing industry is set to change in the near future.

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In this first episode of our Keeping the Spark sub-series, we ask Becky Simms of Reflect Digital about the reality of growing your agency from a small to a mid-sized agency - without sacrificing the culture or values that underpin your work.

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We couldn't discuss the future of TV in a single episode. This time Richard Carroll, senior digital marketing consultant at Capgemini Invent, takes us through the platform agnostic future of television. We discuss the vast range of choice audiences have in terms of video content, platforms, and even how they choose to pay.What happens when (and if) consumers get used to subscription-first television - is there room for ad-supported interruptive television content? Where will investment come from and will there be room for challenger platforms among the giants of Netflix, Disney+ and Prime Video?

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Television provides us with some of our most well-known cultural touchstones, from the shared experience of discussing the latest episode of Strictly Come Dancing to speculating online about the next episode of a murder mystery show. The television landscape is increasingly fragmented, with a vast array of platforms and channels delivering more choice of shortform and longform content than ever before. The line between film and TV is also blurring, and even the most staid and traditional broadcaster is experimenting with new forms of video to appeal to younger audiences.

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Last time we spoke about the opportunities and potential of hybrid events. This episode we’re diving into the nitty gritty of hybrid, from the current issue of solving the virtual networking problem, to maintaining the hype pre- and post- digital event. To begin with, though, I asked Emma Bartholomew, who sits on the advisory board for Paradise, to tell us about why ‘hybrid’ events have become the great hope of the industry over the next few years.Then, Neil Mason, executive creative director for INVNT, tells us about why some of the challenges around hybrid events are no different from those around more traditional formats, but how tech like VR and AR are accelerating those opportunities.

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