The Drum Podcast

By The Drum

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See

... more

5

22 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Drum Podcast:

How many episodes does The Drum Podcast have?

The podcast currently has 144 episodes available.

The Drum Podcast episodes:

December 19, 2024 Financial marketing 101
Unpack the seismic shifts reshaping the financial sector with Louise de Ste. Croix (Head of Growth & Founding Partner, Brand Opus) and Jack McLaren (Director & Founder, PATTRNS) as they explore how neo-banks like Monzo and Revolut are shaking up the industry with bold branding and customer-first features. Dive into the challenges of marketing in a heavily regulated space: How do you build trust when no one trusts banks? Can killer branding beat the red tape? And what happens when big tech crashes the party?
Hosted on Acast. See acast.com/privacy for more information.
...more
38min
December 05, 2024 B2B not boring: How creativity is transforming business marketing
In this episode, we explore how B2B marketing is shaking off its dull reputation and embracing creativity and humanity. Hear from industry experts Anca Rhone (The MX Group), Matt Box (George P. Johnson), and Jenny Sagström (Sköna) about standout campaigns from brands like MailChimp and Volvo Trucks, the emotional complexity of B2B decision-making, and why curiosity and strategy are key to cutting through the noise. Find out how bold ideas are helping B2B brands stand out, and why B2B marketing is more exciting than ever.
Hosted on Acast. See acast.com/privacy for more information.
...more
45min
December 02, 2024 How relevant is Black Friday in 2024?
In this episode, we dig into Black Friday’s evolution in 2024, in 2 parts. Looking at platforms, John Clarke (head of social, Nest Commerce) and Jake Hewlett (managing director, Tambo) share how Black Friday remains a revenue powerhouse despite growing challenges, while Duncan Birch (business director, DEPT) and Saoirse Cleary (creative strategy director, MG Empower) explore the rise of loyalty programs, personalized deals, and extended sales periods.
Whether you’re diving into discounts or staying cautious to protect your brand, one thing’s certain: success hinges on smart strategy and year-round prep.
Hosted on Acast. See acast.com/privacy for more information.
...more
42min
October 31, 2024 Advertising Week New York wrap-up: The view from the ground
Want the rundown of Advertising Week New York 2024? Wes Morton, CEO of Creativ Strategies and Kris Tait, Managing Director of Croud give their take on AWNY and break down the big moments.
Hosted on Acast. See acast.com/privacy for more information.
...more
37min
October 17, 2024 CTV 101: Decoding the alphabet soup of video advertising
Lost in the labyrinth of acronyms like OTT, CTV, VOD, and more? Join us for a deep dive into the world of connected TV advertising. Our very own Sam Anderson, Editor at The Drum, speaks to industry experts Tamara Alesi, CEO of Mediaplus, and Séamus Brennan, Director of partnerships and Strategy at Kepler EMEA. We'll break down the meaning of these industry terms and explore the challenges and opportunities for marketers navigating the ever-evolving landscape of TV and video advertising. From traditional TV to streaming services and beyond, discover how to effectively reach your audience and maximize your advertising efforts in the age of connected TV.
Hosted on Acast. See acast.com/privacy for more information.
...more
38min
October 10, 2024 Marketing’s role in fashion’s sustainability problem
Join DEPT, Disrupt Marketing, and PATTRNS to unpack the fashion industry's sustainability crisis and explore the role marketers can play in driving more sustainable practices.
Hosted on Acast. See acast.com/privacy for more information.
...more
34min
September 12, 2024 The future of wearables
Delve into the future and challenges of wearable technology with 2Heads, Landor, and M&C Saatchi Sport & Entertainment.
Hosted on Acast. See acast.com/privacy for more information.
...more
31min
September 09, 2024 Dynamic and digital out-of-home 101
Explore the world of digital and dynamic out-of-home (DOOH) with Croud, Impression and Posterscope + Liveposter.
Hosted on Acast. See acast.com/privacy for more information.
...more
32min
August 15, 2024 Shifting revenue and pricing models: How are agencies making their money?
How are agencies making their money? As agencies adapt to client demands and technological changes, join CLICKON and George P. Johnson UK to explore the changing revenue and pricing models in the industry.
Hosted on Acast. See acast.com/privacy for more information.
...more
27min
August 08, 2024 Olympics 2024: Live reaction from marketers, and the future of brand partnerships
Explore the marketing and branding strategies around the 2024 Paris Olympic Games with Landor, M&C Saatchi Sport & Entertainment, and Story10 as we delve into the evolving landscape of sports marketing. Get insights on the opening ceremony, the coverage of the Olympics on TV and digital platforms, and the ecosystem of partnerships and sponsorships.
Hosted on Acast. See acast.com/privacy for more information.
...more
32min

FAQs about The Drum Podcast:

How many episodes does The Drum Podcast have?

The podcast currently has 144 episodes available.

More shows like The Drum Podcast

Planet Money by NPR

Planet Money

30,609 Listeners

99% Invisible by Roman Mars

99% Invisible

26,242 Listeners

Friday Night Comedy from BBC Radio 4 by BBC Radio 4

Friday Night Comedy from BBC Radio 4

2,113 Listeners

No Such Thing As A Fish by No Such Thing As A Fish

No Such Thing As A Fish

4,873 Listeners

Pivot by New York Magazine

Pivot

9,724 Listeners

THE ADAM BUXTON PODCAST by ADAM BUXTON

THE ADAM BUXTON PODCAST

1,033 Listeners

Eat Sleep Work Repeat - better workplace culture by brucedaisley.com

Eat Sleep Work Repeat - better workplace culture

285 Listeners

The Daily by The New York Times

The Daily

113,121 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

47 Listeners

The Rest Is History by Goalhanger

The Rest Is History

15,506 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

16,525 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

11,013 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,858 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

359 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

907 Listeners