The DTC Deep Dive

The DTC Deep Dive

By FraggellBusinessMarketing
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The DTC Deep Dive episodes

  • Ep 05 - The King of Ecom Pranks - Adam Hascall

    Welcome to the dtc deep dive. This week I sit down with Adam Hascall from Dick At Your Door and talk about building his brand from scratch, sparked by a road trip with his friends. This week we cover:

    • How Adam launched the business by himself, working 21 hours a day tempering chocolate
    • Why investing in SEO has worked for the company
    • The difficulty of trademarking hilarious phrases to be used solely by DAYD

      • Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.

      Follow Adam on Twitter - https://twitter.com/AdamHascall

      Follow Fraser on Twitter - https://fraggell.pro/PjHzG9

      Work with Fraggell - https://fraggell.pro/wO97hF

      Follow us on Twitter - https://fraggell.pro/4DRnJQ

      Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P

      40 min
    • Ep 04 - $10K to $21M in 2 Years - Ron Shah

      Welcome to the dtc deep dive. This week I sit down with Ron Shah from Obvi and talk about how a 10 grand investment turned the company into a multi-million dollar business in just a few years. This week we cover

      • How a good team with the perfect skillset made Obvi what it is today
      • The importance of asking consumers what they want from the brand
      • And why we shouldn't write off Facebook advertising just yet

        • Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.

        Follow Ron on Twitter - https://twitter.com/obviceo

        Follow Fraser on Twitter - https://fraggell.pro/PjHzG9

        Work with Fraggell - https://fraggell.pro/wO97hF

        Follow us on Twitter - https://fraggell.pro/4DRnJQ

        Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P

        32 min
      • Ep 03 - Why DTC Brands Shouldn’t Ignore Retail - Ed Kolovson

        Welcome to the dtc deep dive. This week I sit down with Ed Kolovson from Olipop and talk about how DTC can be powerful when controlling a consumer's journey. This week we cover:

        • Why the Olipop team should have spent more time and energy on media spend during the pandemic
        • How Amazon is a lifesaver for the ecom brand
        • And why trending on TikTok has such an incredible impact

          • Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.

          Follow Ed on Twitter - https://twitter.com/edkolovson

          Follow Fraser on Twitter - https://fraggell.pro/PjHzG9

          Work with Fraggell - https://fraggell.pro/wO97hF

          Follow us on Twitter - https://fraggell.pro/4DRnJQ

          Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P

          31 min
        • Ep 02 - Selling Psychedelics Online & Neon Beach - Matthew Kelly

          Welcome to the dtc deep dive. This week I sit down with Matthew Kelly from Spacegoods and talk about building his new business venture with a nostalgic twist.

          This week we cover:

          • What went wrong with his previous company Neon Beach
          • The difficulty of paid media when launching Spacegoods
          • And how a young generation can help when it comes to TikTok ads.

            • Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.

            Follow Matt on Twitter - https://twitter.com/matthucius

            Follow Fraser on Twitter - https://fraggell.pro/PjHzG9

            Work with Fraggell - https://fraggell.pro/wO97hF

            Follow us on Twitter - https://fraggell.pro/4DRnJQ

            Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P

            41 min
          • Ep 01 - Why Creative Strategy is Integral to Growth - Alexa Kilroy

            Welcome to the dtc deep dive. Today, our guest is Alexa Kilroy, Senior Creative Strategist at First Day - a DTC family health & wellness brand.

            In this episode, we cover pretty much everything - rapid product line expansion, paid media growth, running supplements on paid platforms, as well as her overall approach to creative testing and strategy.

            This week we cover

            • How Alexa has dealt with such fast growth at First Day
            • Advertising supplements on TikTok
            • The best way to test your ad creative at scale.

              • Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.

              Follow Alexa on Twitter - https://twitter.com/AlexaKilroy

              Follow Fraser on Twitter - https://fraggell.pro/PjHzG9

              Work with Fraggell - https://fraggell.pro/wO97hF

              Follow us on Twitter - https://fraggell.pro/4DRnJQ

              Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P

              34 min
            • Ep 00 - Welcome to The DTC Deep Dive
              This is the DTC Deep Dive. A weekly podcast focusing on the direct to consumer industry. Fraser will be speaking to leaders in the space each week to help you become a better brand owner or marketer. Starting May 4th, so be ready! See acast.com/privacy for privacy and opt-out information.
              1 min

            About The DTC Deep Dive

            From the publisher's feed

            Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what…