The DTC Deep Dive

By Fraggell

Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what w... more

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FAQs about The DTC Deep Dive:

How many episodes does The DTC Deep Dive have?

The podcast currently has 26 episodes available.

The DTC Deep Dive episodes:

June 01, 2022Ep 05 - The King of Ecom Pranks - Adam Hascall
Welcome to the dtc deep dive. This week I sit down with Adam Hascall from Dick At Your Door and talk about building his brand from scratch, sparked by a road trip with his friends. This week we cover:
How Adam launched the business by himself, working 21 hours a day tempering chocolate

Why investing in SEO has worked for the company

The difficulty of trademarking hilarious phrases to be used solely by DAYD
Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.
Follow Adam on Twitter - https://twitter.com/AdamHascall
Follow Fraser on Twitter - https://fraggell.pro/PjHzG9
Work with Fraggell - https://fraggell.pro/wO97hF
Follow us on Twitter - https://fraggell.pro/4DRnJQ
Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P
...more
40min
May 25, 2022Ep 04 - $10K to $21M in 2 Years - Ron Shah
Welcome to the dtc deep dive. This week I sit down with Ron Shah from Obvi and talk about how a 10 grand investment turned the company into a multi-million dollar business in just a few years. This week we cover
How a good team with the perfect skillset made Obvi what it is today

The importance of asking consumers what they want from the brand

And why we shouldn't write off Facebook advertising just yet
Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.
Follow Ron on Twitter - https://twitter.com/obviceo
Follow Fraser on Twitter - https://fraggell.pro/PjHzG9
Work with Fraggell - https://fraggell.pro/wO97hF
Follow us on Twitter - https://fraggell.pro/4DRnJQ
Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P
...more
32min
May 18, 2022Ep 03 - Why DTC Brands Shouldn’t Ignore Retail - Ed Kolovson
Welcome to the dtc deep dive. This week I sit down with Ed Kolovson from Olipop and talk about how DTC can be powerful when controlling a consumer's journey. This week we cover:
Why the Olipop team should have spent more time and energy on media spend during the pandemic

How Amazon is a lifesaver for the ecom brand

And why trending on TikTok has such an incredible impact
Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.
Follow Ed on Twitter - https://twitter.com/edkolovson
Follow Fraser on Twitter - https://fraggell.pro/PjHzG9
Work with Fraggell - https://fraggell.pro/wO97hF
Follow us on Twitter - https://fraggell.pro/4DRnJQ
Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P
...more
31min
May 11, 2022Ep 02 - Selling Psychedelics Online & Neon Beach - Matthew Kelly
Welcome to the dtc deep dive. This week I sit down with Matthew Kelly from Spacegoods and talk about building his new business venture with a nostalgic twist.
This week we cover:
What went wrong with his previous company Neon Beach

The difficulty of paid media when launching Spacegoods

And how a young generation can help when it comes to TikTok ads.
Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.
Follow Matt on Twitter - https://twitter.com/matthucius
Follow Fraser on Twitter - https://fraggell.pro/PjHzG9
Work with Fraggell - https://fraggell.pro/wO97hF
Follow us on Twitter - https://fraggell.pro/4DRnJQ
Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P
...more
41min
May 04, 2022Ep 01 - Why Creative Strategy is Integral to Growth - Alexa Kilroy
Welcome to the dtc deep dive. Today, our guest is Alexa Kilroy, Senior Creative Strategist at First Day - a DTC family health & wellness brand.
In this episode, we cover pretty much everything - rapid product line expansion, paid media growth, running supplements on paid platforms, as well as her overall approach to creative testing and strategy.
This week we cover
How Alexa has dealt with such fast growth at First Day

Advertising supplements on TikTok

The best way to test your ad creative at scale.
Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.
Follow Alexa on Twitter - https://twitter.com/AlexaKilroy
Follow Fraser on Twitter - https://fraggell.pro/PjHzG9
Work with Fraggell - https://fraggell.pro/wO97hF
Follow us on Twitter - https://fraggell.pro/4DRnJQ
Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P
...more
34min
April 12, 2022 Ep 00 - Welcome to The DTC Deep Dive
This is the DTC Deep Dive. A weekly podcast focusing on the direct to consumer industry. Fraser will be speaking to leaders in the space each week to help you become a better brand owner or marketer. Starting May 4th, so be ready! See acast.com/privacy for privacy and opt-out information.
...more
1min

FAQs about The DTC Deep Dive:

How many episodes does The DTC Deep Dive have?

The podcast currently has 26 episodes available.