The E-commerce Content Creation Podcast

Summary

For two years friend and guest for this episode Terrence Haynes Jr. and Daniel worked in Amazon’s ONT8 Photo Studio, until Daniel left Amazon for Farfetch and T stayed with Amazon as their studio was folded into a new flagship studio just south of downtown Los Angeles. ONT8 was a pretty scrappy studio, mostly being made up of any equipment we could scavenge from other studios storage areas. T and I worked closely together on everything from developing new tools for difficult to style products, to planning and booking talent. 

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

Summary

Joining Daniel on the podcast is Karen Williams of Black Visual Queen, which is both her brand and a title given her 10 years of experience as art director, producer, editor, and curator at companies like Masterclass, Barron’s and Netflix.

Recently Karen posted some advice on LinkedIn to help photographers more effectively showcase themselves to creative directors and producers seeking out talent for their next project. We already had time booked with Karen but had to change topics shortly before our recording session, and we thought it would be helpful for the photographers in our audience to go a little more in depth.

Portfolio Links

• https://paulawattsphotography.com/
• https://www.rcrivera.com/
• www.danieltjester.com

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

Summary

Our guest for this episode is Caitlin Andrews. Caitlin and Daniel are colleagues at Creative Force and they realized recently that we both come from similar backgrounds in the e-commerce creative production space. Caitlin spent close to 10 years prior to joining Creative Force working for Snap36, working with robotic photography systems to capture 360 spin assets for a variety of brand clients. Much of that time was with hard goods, which is where our experiences intersect. For two years Daniel worked at a small start up studio for Amazon product imaging, where about 80% of their volume came from hard goods (typically defined as anything that isn’t apparel, shoes, or fashion accessories). In this episode of the podcast we compare notes on unique challenges we encountered in our various roles and how we overcame them.

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

Summary

We’ve been thinking a lot about planning ever since the recent Creative Force webinar on editorial production. Specifically how planning differs from editorial to product photography. On the editorial side, you know when you start a project you’ll need photo, video, h/mu, styling etc. for a set number of days. Running an ecomm studio adds an element to that, the idea of carryover. How much product will I have left over at the end of the day, and what does that mean for staffing tomorrow, or next week? All of this thinking about planning reminded us of this conversation with Scott Willson of Patagonia, specifically when he talks about how a well functioning, efficient studio often looks like things are running smoothly and easily. Due in no small part to planning. Let’s flash back to Episode 24, process vs. product with Scott Willson of Patagonia. 

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

Summary

Joining Daniel for this episode of the podcast is talented photographer and studio operations leader Joe Polifrone. In this episode the pair reminisce about working for Amazon circa 2016 at what was likely the peak of the Product Imaging organization. They worked in a studio of over 20,000sf (over 1800sm for our European listeners) that employed hundreds of people during peak seasons. They talk about how this particular studio was mind blowing, futuristic and so incredibly efficient at moving high volumes of product for not only handbags and apparel, but jewelry and watch as well. 

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

Summary

Joining Daniel for this episode is Juliana Vail, longtime creative operations veteran with an emphasis on FashionTech, most recently Director of Service Development and Innovation at Farfetch. This is a bit of a different episode than normal, we have a handful of industry news bits to cover, so we’ll be talking about variety of topics from the Levi’s AI model announcement to some interesting job posts for Amazon Imaging

News Links

• Ikea Article: https://www.fastcompany.com/3034975/75-of-ikeas-catalog-is-computer-generated-imagery
• 3D Roles @ Amazon: https://www.linkedin.com/posts/kristaskustad_hiring-creative-artist-activity-7046653425958191105-gYZb?utm_source=share&utm_medium=member_desktop
• Levi's AI Model Announcement
  • https://adage.com/article/marketing-news-strategy/levis-uses-ai-models-increase-diversity-incites-backlash/2482046
  • https://petapixel.com/2023/03/24/levis-to-use-ai-generated-models-to-increase-diversity/
  • https://www.levistrauss.com/2023/03/22/lsco-partners-with-lalaland-ai/
• UK Gov't Announcement on AI Regulation: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/1146542/a_pro-innovation_approach_to_AI_regulation.pdf

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

Summary

It’s easy to get really hyped about new technologies, especially in creative functions, but in creative production for e-commerce, we need to make sure that we are staging focused on the customer, and providing the information they need, and not just a new content experience for the sake of it. Our guest for this episode is Dan Hyde, creative production and ecommerce strategy consultant, to talk about this. 

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

Summary

Our guest on the podcast today is Franz Tschimben CEO of Covision Media, a company that produces 3D scanning devices capable of capturing pretty incredible detail to produce high quality 3D models. Franz discusses what his company does, what his customers are currently doing with their technology, and how working in high quality 3D models throughout the production process isn’t only great for business, but great for sustainability too.

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

Summary

Last week we were in London for Photo Studio Operations put on by Henry Stewart. Creative Force sponsored the event and we used our speaking opportunity to record a live episode of the podcast. And we did, we totally did. Our guest Josie Diamond and I had a great conversation, we got some good questions from the audience. But somewhere between recording the session, and getting the files onto my computer, I lost them. Whether it was my fault or something errored with my travel recorder, I lost those recordings. Thankfully Josie was kind enough to take a few minutes to rerecord the session out in the hotel lobby. I’m disappointed we don’t have the original audio to share, but here is our Live Episode from Henry Stewart

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

Summary

As of this recording it is the week after the Pixelz FLOW event in Los Angeles, and the day before Daniel heads to London for the upcoming Photo Studio Operations event by Henry Stewart, so Daniel is flying solo this week to talk about some takeaways from FLOW, some talk about 3D adoption in creative teams, and a couple of bits of interesting industry news.

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com