Sourcing in China has become the go-to place indeed the dominant place for sourcing for e-commerce sellers, indeed all CPG or retail products. Trouble in Paradise started in 2016  when the USA imposed high tariffs on China imports, an issue that has not gone away since. 

Marketing is a great game across many strategies and toolsets. Much of our activity has an accompanying metric. In fact one of our mentors used to say “Every action has an equal and opposite measurement”.

Harvard Business School Professor Michael Porter wrote an incredible (pre-internet) book on business strategy - and in this series of podcast episodes we are pulling his work into the internet age - adapt it to the e-commerce operations so you can get world class insight - adapted to your particular circumstance.

The board of Twitter has agreed to a $44bn (£34.5bn) takeover offer from the billionaire Elon Musk.  After  steadily buying up shares in the early part of 2021, he passed the milestone of becoming the biggest shareholder with a 9%, got to 14% and nearly joined the board, left and then made an offer in mid April. 

Harvard Business School Professor Michael Porter wrote an incredible (pre-internet) book on business strategy - and in this series of podcast episodes we are pulling his work into the internet age - adapt it to the e-commerce operations so you can get world class insight - adapted to your particular circumstance.

Tip Of The Week: How do you get massive blog comments, social media followers, and email newsletter sign-ups? We show you how using a simple tool in this weeks Tip Of The Week.

Organic traffic vs paid traffic is a hot discussion among all digital marketers. Paid ad platforms for e-commerce are many and varied these days. If you sell on Amazon, you may use - or be considering - Amazon ads. Google shopping ads, Youtube ads or Facebook ads seduce most Shopify or DTC Store owners at some point.

Harvard Business School Professor Michael Porter wrote an incredible (pre-internet) book on business strategy - and in this series of podcast episodes we are pulling his work into the internet age - adapt it to the e-commerce operations so you can get world class insight - adapted to your particular circumstance.

The Star Principle book by Richard Koch is a business classic and presents a very wise strategic framework he learned while founding the Boston Consulting Firm. How does it relate to ecommerce selling? Well, it helps us answer some fundamental questions about our market and product choices, which have a huge impact on the value or failure of our businesses.

There are so many advertising platforms out there for ecommerce sellers these days. But not all platforms are created equal. Our intrepid quartet of ecommerce operators and thought leaders compare their favourite platforms and also the ones they love to hate! We cover Amazon ads, Google advertising (both Google text ads and Google shopping ads), Tiktok, Pinterest ads, Wallmart and Etsy advertising platforms.