.elementor-744 .elementor-element.elementor-element-51d4417 .elementor-heading-title {font-size: 6rem;}In this week’s Tip Of The Week video, we talk about what went into growing The Happy Gardening Life Instagram account to 200,000 followers.

Your job as an entrepreneur is to master the game of pricing in a creative and interesting way. You want to become the smartest pricer in your niche or category. Become the person that has studied the most, tested the most, learned the most, and ultimately made the most money by wisely pricing your product. 

But pricing is more involved than just picking a price. For starters, it’s a branding issue. If a Rolex is on offer for $50, it’s clearly a fake, for example - some products are priced to be in the premium bracket - price is a positioning tool as well as a profit tool. In this episode we’ll break down all the angles

You’ll learn 

* The six main pricing strategies for e-commerce* Why Free can be the most powerful price* The danger of the “Premium price” delusion on Amazon (hint - choosing a logo doesn’t make your business a “brand” yet)* When you REALLY make your profit * 6 tips for creating pricing power 

Resources mentioned

* Priceless - The Myth Of Fair Value  * Dan Kennedy - No BS Pricing Strategy* Free The Future Of A Radical Price: Chris Anderson* Splitly - Amazon Listing Split Testing Software* GoAura - Amazon Re-pricing Software * Paulina Masson on Pricing on Amazon Itself

Note: Whenever we can, we use affiliate links as we share links to resources we recommend. When you buy, we get a small incentive, which we use to help grow our show. Thanks!

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.elementor-744 .elementor-element.elementor-element-51d4417 .elementor-heading-title{font-size: 6rem;}In this 2-part episode we discuss adding charitable giving to  your e-commerce work and how it can help change the world, strengthen your brand, and build a better business. We also discuss challenges and cautionary tales too. 

You’ll learn

* Common legal structures for charitable work* Create ideas for giving (beyond cash) to charities* Michael & Jason’s shared 1st charity experience* Cautionary Tales from McDonald’s Founder’s Estate to Tom’s Shoes* Tips for finding a charity that you resonate with* How to get started in a wise way

Resources Mentioned

* www.sewpowerful.org* www.mealsonwheelsamerica.org* www.voluntaryworker.co.uk/volunteering-with-meals-wheels.html

Note: Whenever we can, we use affiliate links as we share links to resources we recommend. When you buy, we get a small incentive, which we use to help grow our show. Thanks!

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In this week's video we share 6 timely tips for e-commerce business owners in response to the Corona Virus. Now is a good time to implement these important suggestions.

.elementor-744 .elementor-element.elementor-element-51d4417 .elementor-heading-title{font-size: 6rem;}In this 2-part episode we discuss adding charitable giving to  your e-commerce work and how it can help change the world, strengthen your brand, and build a better business. We also discuss challenges and cautionary tales too. 

You’ll learn

* Common legal structures for charitable work* Create ideas for giving (beyond cash) to charities* Michael & Jason’s shared 1st charity experience* Cautionary Tales from McDonald’s Founder’s Estate to Tom’s Shoes* Tips for finding a charity that you resonate with* How to get started in a wise way

Resources Mentioned

* www.sewpowerful.org* www.mealsonwheelsamerica.org* www.voluntaryworker.co.uk/volunteering-with-meals-wheels.html

Note: Whenever we can, we use affiliate links as we share links to resources we recommend. When you buy, we get a small incentive, which we use to help grow our show. Thanks!

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There are only 2 places you can have your product or website mentioned online - your own website or someone else's. When it’s mentioned on someone else's (and you don’t pay for it) that’s called organic referral traffic. It is one of the most powerful sources of Internet traffic and in today’s episode we’re going to explain exactly how to go get some! 

You’ll learn 

* 4 ways organic referral traffic is more powerful than paid traffic. * The 3 steps to begin benefiting from organic referral traffic.* Jason’s recent examples from an article he wrote that was in The USA Today and another that featured his charity in an industry magazine.

Resources mentioned

* Ubersuggest* Dotdash

Note: Whenever we can, we use affiliate links as we share links to resources we recommend. When you buy, we get a small incentive, which we use to help grow our show. Thanks!

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In this week's tip of the week we discuss selling on Wal-Mart. Now is the time to explore this exciting option. They have a program that is similar to FBA (Fulfillment By Amazon) and it could be a game-changer for your business. This is free educational content, no opt-in is required.

Borrowing money to sustain or expand your business is one of the most controversial business decisions we all have to make. To Debt Or Not To Debt, That Is The Question & In this 2-part episode we’ll explore the issue, share personal insights and lessons, and encourage you to dig deeper with recommendations and resources.

You’ll learn 

* 7 Things Smart Business Owners Do When It Comes To Debt & Borrowing* Tips on where to find effective funding in both the U.S. and U.K.* The 2 factors banks use to evaluate your credit worthiness* The #1 Skillset most top e-commerce sellers master and how it relates to debt* The levels of risk appetite* The riskiest financing moves you can make* Recommendations for those considering using debt to grow

Resources mentioned

Reid Hoffman Lecture At Stanford:

* Entrepreneurship: A High-risk Investment* Facing Competition through Innovation* Live Life in Permanent Beta

E-commerce and Business Books mentioned 

* Growing A Business, Paul Hawken

Note: Whenever we can, we use affiliate links as we share links to resources we recommend. When you buy, we get a small incentive, which we use to help grow our show. Thanks!

Transcript

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Borrowing money to sustain or expand your business is one of the most controversial business decisions we all have to make. To Debt Or Not To Debt, That Is The Question & In this 2-part episode we’ll explore the issue, share personal insights and lessons, and encourage you to dig deeper with recommendations and resources.

You’ll learn 

* 7 Things Smart Business Owners Do When It Comes To Debt & Borrowing* Tips on where to find effective funding in both the U.S. and U.K.* The 2 factors banks use to evaluate your credit worthiness* The #1 Skillset most top e-commerce sellers master and how it relates to debt* The levels of risk appetite* The riskiest financing moves you can make* Recommendations for those considering using debt to grow

Resources mentioned

Reid Hoffman Lecture At Stanford:

* Entrepreneurship: A High-risk Investment* Facing Competition through Innovation* Live Life in Permanent Beta

E-commerce and Business Books mentioned 

* Growing A Business, Paul Hawken

Note: Whenever we can, we use affiliate links as we share links to resources we recommend. When you buy, we get a small incentive, which we use to help grow our show. Thanks!

Transcript

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In this week's conversation we discuss the secret weapon that allowed Jason's Happy Gardening Life brand to reach 250,000 Instagram Followers. The secret weapon is available to everyone - and in this conversation we explain it.