For many e-commerce sellers - in the beginning there was eBay. Then Amazon created a terrific opportunity when it launched it’s 3rd Party seller program. According to Digital 360, 2Trillion was spent in 2019 on the top 100 e-commerce marketplaces.  In this episode we’ll discuss the current landscape and strategies and principles for navigating these various options. 

You’ll learn 

* 4 Questions To Ask Yourself To Clarify Your Marketplace Strategy* The big picture behind Google Shopping Actions* Why Facebook Shops might be a game-changer.* The secret jewel (and opportunity) behind several marketplace efforts* Cautionary Tales - What to watch out for when you’re navigating these waters.

Resources mentioned

* Google Shopping Actions* Facebook Shops* Top Online Marketplaces

Note: Whenever we can, we use affiliate links as we share links to resources we recommend. When you buy, we get a small incentive, which we use to help grow our show. Thanks!

Transcript

class="fbxt-header--nav-item fbxt-nav-email"

href="#"

style="display:none"

>

Email

class="fbxt-header--nav-item fbxt-nav-download"

href="#"

>

Download

class="fbxt-header--nav-item fbxt-nav-new_tab"

href="#"

>

New Tab

Scroll back to top

Sign up to receive email updates

Enter your name and email address below and I'll send you periodic updates about the podcast.

powered by

When it comes to social media traffic there are two types -  organic (or unpaid) traffic. Which takes time and energy - and then there is paid traffic, which you get by spending ad budget. In this episode we’ll explain how to optimize organic social media traffic.

* Why organic (unpaid) social media is a good place to start your traffic generating efforts.* How to use Facebook most effectively for organic social engagement* How Reddit and Quora can be used to generate organic social traffic* The most effective way to use Instagram for organic social engagement* Why Pinterest is frequently the powerhouse that gets very little time and attention – and how to correct that and profit.* Tools you can use to make your social media efforts simpler.* The Vayner Media (Gary Vee) content strategy that Jason learned from his interview with them for the Instagram Power book.

Resources Mentioned:

* www.9mountains.com* https://hootsuite.com* Planoly* Promo Republic* Instagram Power* Pinterest Power* Youtube Marketing Power

Note: Whenever we can, we use affiliate links as we share links to resources we recommend. When you buy, we get a small incentive, which we use to help grow our show. Thanks!

Transcript

class="fbxt-header--nav-item fbxt-nav-email"

href="#"

style="display:none"

>

Email

class="fbxt-header--nav-item fbxt-nav-download"

href="#"

>

Download

class="fbxt-header--nav-item fbxt-nav-new_tab"

href="#"

>

New Tab

Scroll back to top

Sign up to receive email updates

Enter your name and email address below and I'll send you periodic updates about the podcast.

powered by

This week we discuss a terrific book all about leadership - and how the principles can be applied to any e-commerce business. Jump in with us and learn more about Call Sign Chaos, and the leadership principles of Jim Mad Dog Mattis.

.elementor-744 .elementor-element.elementor-element-51d4417 .elementor-heading-title{font-size:6rem;}In today’s conversation we are going to dive into how to sell your ebook in the most effective ways.  In the 1st session we discussed why an ebook is so powerful, in the 2nd episode we discussed how to make an ebook.

You’ll learn 

* The 2 places you can sell - and how to explore the options within each.* How to get Amazon to send traffic to YOUR website* Aligning your ebook with your e-commerce products and other opportunities.* The 2 big benefits of selling your ebook on one of the major marketplaces* 2 Website tools we use for people who want to sell their ebook on their own website and the benefits of using them.* How to get the 9 Mountains Of Traffic started using free strategies* The non-obvious choices when it comes to paid advertising to support your book.

Resources mentioned

* 9mountains.com* www.acx.com* advertising.amazon.com* 99designs* Clickfunnels.com

Note: Whenever we can, we use affiliate links as we share links to resources we recommend. When you buy, we get a small incentive, which we use to help grow our show. Thanks!

Transcript

class="fbxt-header--nav-item fbxt-nav-email"

href="#"

style="display:none"

>

Email

class="fbxt-header--nav-item fbxt-nav-download"

href="#"

>

Download

class="fbxt-header--nav-item fbxt-nav-new_tab"

href="#"

>

New Tab

Scroll back to top

Sign up to receive email updates

Enter your name and email address below and I'll send you periodic updates about the podcast.

powered by

.elementor-744 .elementor-element.elementor-element-51d4417 .elementor-heading-title{ font-size: 6rem; }We’ve talked about should you write a book for ecommerce sellers; and the reasons why it makes business sense. So the natural thing to think about is how the mechanics work. But there is also a considerable mindset component to writing that is maybe more present than with other forms of product. In this episode we dive into how to get the work done quickly and professionally.

You’ll learn 

* The big choice - to use a ghostwriter or do it yourself.* The spectrum of self-discipline & how to master it.* 4 Steps to mastering the mental game of writing.* 2 Benefits of making books compared to other products.* Overcoming roadblocks and finding your activation points* Using www.ubersuggest.com* Using www.answerthepublic.com* Using Quora* Using reddit* Using the hemingwayapp* MSWORD Vs. Scrivener* Using grammarly* Getting Paperback and Audio Book Versions Done* How to get the visual design done professionally * Cover Art options

Resources mentioned

* Fiverr.com* 99designs.com* www.ubersuggest.com

Note: Whenever we can, we use affiliate links as we share links to resources we recommend. When you buy, we get a small incentive, which we use to help grow our show. Thanks!

Transcript

class="fbxt-header--nav-item fbxt-nav-email"

href="#"

style="display:none"

>

Email

class="fbxt-header--nav-item fbxt-nav-download"

href="#"

>

Download

class="fbxt-header--nav-item fbxt-nav-new_tab"

href="#"

>

New Tab

Scroll back to top

Sign up to receive email updates

Enter your name and email address below and I'll send you periodic updates about the podcast.

powered by

.elementor-744 .elementor-element.elementor-element-51d4417 .elementor-heading-title{font-size: 6rem;}This week we discuss a terrific book, The Neuroscience Of Selling by John Asher. We highly recommend it. It would make a great companion to a recent recommendation: Alchemy by Rory Sutherland and of course Influence by Robert Cialdini.

Ebooks offer us a terrific opportunity that can enhance any e-commerce business. They can come in a variety of forms - and price points. In this episode we’ll break down the value proposition as well as practical steps to get started.

You’ll learn 

* 3 Elements of customer acquisition cost and how to zero-out one of them!* The ideal place to use ebooks in your sales funnel* The pricing models best used for ebooks* Why Newbies focus on the first sale, and what you should do instead* How the freemium model can help you optimize revenue* The magic of unlimited upside potential* How one of Jason’s clients is using an ebook to support a very basic product with success

Resources mentioned

* Fiverr.com (use this affiliate link for 20% off your first order)* www.Grammarly.com * 99Designs* Canva.com (use this affiliate code for extra credits)

Note: Whenever we can, we use affiliate links as we share links to resources we recommend. When you buy, we get a small incentive, which we use to help grow our show. Thanks!

Transcript

class="fbxt-header--nav-item fbxt-nav-email"

href="#"

style="display:none"

>

Email

class="fbxt-header--nav-item fbxt-nav-download"

href="#"

>

Download

class="fbxt-header--nav-item fbxt-nav-new_tab"

href="#"

>

New Tab

Scroll back to top

Sign up to receive email updates

Enter your name and email address below and I'll send you periodic updates about the podcast.

powered by

Amazon sellers quickly learn that using Amazon Marketing Services ads can add significant visits and incremental sales to their product listings. But anything in excess can become a problem. If you’re ready to pivot toward a more well rounded traffic strategy - this episode is for you!

You’ll learn 

* 6 Reasons you should consider generating traffic beyond AMS/Amazon.* Smart Questions to research before you begin* Where to start for people who want their own website* What to focus on if you don’t want to set up your own website* 4 Steps to getting a blog traffic strategy up and running* The power of influencer marketing & how to go about it.* Google Adwords strategies and benefits

Resources mentioned

* www.9mountains.com

Note: Whenever we can, we use affiliate links as we share links to resources we recommend. When you buy, we get a small incentive, which we use to help grow our show. Thanks!

Transcript

class="fbxt-header--nav-item fbxt-nav-email"

href="#"

style="display:none"

>

Email

class="fbxt-header--nav-item fbxt-nav-download"

href="#"

>

Download

class="fbxt-header--nav-item fbxt-nav-new_tab"

href="#"

>

New Tab

Scroll back to top

Sign up to receive email updates

Enter your name and email address below and I'll send you periodic updates about the podcast.

powered by

.elementor-744 .elementor-element.elementor-element-51d4417 .elementor-heading-title{font-size: 6rem!important;}

In this week’s Tip Of The Week video, we discuss a cool case study from NOMAD.

In this conversation we discuss a new ebook – Tiger Proof – that builds on the concepts originally shared by Dean Jackson and Gary Keller to help you build a stronger-safer e-commerce business.