Sales Channel Strategy series

A lot of Amazon sellers consider - even fantasise - about running their own site. But is Shopify just a “different place to sell things” or a different business model? Jason has some strong thoughts about this!

We talk through why it's worth making the move; what the main challenges are for Amazon sellers setting up a Shopify store to actually get sales; and some unexpected benefits of being on the Shopify platform (hint: Access to a major Amazon competitor!)

You’ll learn

* The risks you run just selling Amazon* At what stage you need to mitigate channel risk* How Jason's took a client's Shopify sales from 10% to 25% of sales in 7 months* All the things you can do off Amazon safely - like Incentivised reviews!* Which E-commerce marketplace is giving Amazon a run for their money - and you can get into via Shopify * Why Amazon sellers resist selling on their own stores* The Challenges new Shopify owners face- including generating traffic!* What Jason's "Nine Mountains" are and how they help with traffic* Where to even start with the move from Amazon to Shopify* Why managing Shopify is actually easier than managing Amazon!

Resources Mentioned Today

* Canva - free simple design platform for 2-D Graphic Design  * Namecheckr - great resource for checking website and web property availability* “Branding for eCommerce” Course by Jason on Udemy

Marketplaces mentioned

* Pixiefaire.com (Jason’s shopify store) * Amazon.com* Walmart.com* Shopify* Udemy

Upcoming episodes…

* Branding!* Platforms for your own ecommerce site: Why Shopify vs. Kajabi, Click-funnels, Wordpress, Square etc. * "The Nine Mountains of Traffic”

Transcript

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We are Michael Veazey in London, England.

Jason miles in Seattle, Washington.

More importantly, you are the owner of a thriving online business. And you want to become the best ecommerce leader you can be. We're here to get you there. Let's jump in.

Michael, how are you, man?

I'm well, thank you. Yes, sipping a hell of a lot of lemon and honey and ginger tea. But apart from I'm pretty good. Yeah. Yeah, just keep in this coffee bank.

Very well, very well. Good. Well, let's jump in today. We've got a hot topic, I think and that's the topic of moving from Amazon to Shopify, or from really, you know, Amazon to any other sales channel. But we're going to sort out how Shopify doesn't doesn't help ecommerce sellers, the pros and cons Some of the details so you're ready to jump into this absolutely hot topic. Definitely. All right,

Where do you actually sell your e-commerce products? 

According to Jason’s friends over at Channel Advisor work with 240 e-commerce sales platforms! There are marketplaces like Amazon, eBay and indeed Walmart. 

Then there are options for your own ecommerce website like Shopify (Jason’s favorite), Woocommerce and Magento - and Wordpress (Listen for Jason’s opinion on this!)

Clearly there is a huge range of options. But most of us just tend to sell where we’ve always sold. 

But where could you sell your products- or should you? In this episode we discuss the way to approach this crucial e-commerce decision, including why Jason and Cinnamon started on eBay but moved off it; and what Jason thinks about Wordpres for ecommerce.

Resources mentioned in this episode:

Marketplaces

* Amazon* eBay* Walmart.com

Platforms for e-commerce websites

* Shopify* Wordpress

Other E-Commerce Sites

* Pixiefaire.com (Jason’s Shopify store) * Channel Advisor

Episode transcript:​ ​ 

Transcript

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Michael Veazey

Mr. Jason miles in Seattle, Washington. How are you, sir?

Jason Miles

Good, man. How you doing?

Michael Veazey

Yeah, I'm feeling very well, actually having got over Cova 19 it's amazing how not having a temperature and taking lots of drugs. Legal ones I have to say. Makes you feel a lot better. So yeah, that the moment I mean London is busy, you know, growing its own virus very vigorously. Looks like Seattle's having a slightly gentler path. Yeah, so yeah, yeah, at the time recording in early April 2020. That is everything. But of course, life continues. And this sort of throws some stuff into sharp relief, which I think brings us to our first main episode man, which is all about sales channels strategy, big area.

Jason Miles

Yeah. Love it. It's a good one. And I think a lot of people are, you know, thinking through what platform they're on right now what they might need to change or tweak what's been impacted because of the covert, you know, impact. And it's a good time to talk about it even in good. Even in good times in a business, it's a good time to talk about it. Sometimes in hard times. You're really you gotta fire, you know, to make a change. So I think it's a good episode to talk about. Yeah.

Michael Veazey

The E-commerce Leader is for leaders of thriving online businesses. We take a strategy-down look at how to grow, protect & strengthen your business

Resources

Click here to be kept up to date with our podcasts Topics discussed in this episode:

* Who we are

* Who this is for

* Who this is not for...

* What over-arching themes we'll be covering

Resources mentioned in this episode:

Jason And Michael's sites:

* Winning on Shopify (Jason's site for Shopify & E-commerce business owners)

* Pixie Faire (Jason's and Cinnamon's Shopify Store)

* The 10K Collective Mastermind (Michael's mastermind for 6, 7- and 8-figure Amazon sellers)

* The Amazing FBA Podcast (Michael's podcast for UK Amazon Sellers)

E-commerce platforms mentioned

* Amazon.com

* eBay

* Shopify

Episode transcript:

Transcript

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Michael Veazey 0:03

We are Michael Veazey in London, England.

Jason Miles 0:05

Jason miles in Seattle, Washington.

Michael Veazey 0:08

More importantly, you are the owner of a thriving online business. And you want to become the best ecommerce leader you can be. We're here to get you there. Let's jump in.

So Mr. Jason miles in Seattle, Washington. Yes, sir. Hello, sir. How are you doing?

Jason Miles 0:29

I'm well, how are you, man?

Michael Veazey 0:30

Yeah, amazingly surviving cobit 19. Just to keep it really topical and make sure that this isn't evergreen down the line. I'm just getting over I still got a nasty cough. I was sort of slightly, you know, doing podcasts with a high fever on a lot of drugs for a week and only legal drugs I have to say. So. Yeah, back to the whole and really excited about our new podcast, man. Thank you for suggesting it. I'm really excited about this.

Jason Miles 0:55

Yeah, happy to do it. And just to be clear, you didn't have Cova 19. Did you are you

Unknown Speaker 1:00

test you may have done but haven't been tested. So like us the