The Earley Show

Welcome to episode 43 of The Earley Show podcast, hosted by personal injury attorney Christopher Earley! For this conversation, Chris is joined by Gary Sarner, Founder of ROI360+.

In this episode, Gary and Chris discuss the importance of authenticity in marketing, the role of community involvement for new lawyers, long-term branding strategies, and the evolving landscape of legal marketing with AI and other technologies. Gary also emphasizes the significance of compassion, great legal work, and maintaining personal connections in the legal industry.

Gary Sarner, an expert in legal marketing, transitioned from the vibrant radio industry to redefine media buying strategies for law firms across the country. With over 37 years of experience, he founded ROI360+ in 2021. His agency isn't just about delivering results; it's about crafting media buying strategies that dominate the airwaves.

With a genuine passion for his work, Gary finds fulfillment not only in professional success but also in family life—he has four children, two of whom are currently studying law. His mission is simple: to help clients flourish. Gary's approach blends innovation with dedication, offering a recipe for success that propels law firms forward in today's ever-changing landscape.

Learn more about ROI360+ here: https://roi360plus.com/

Learn more about Chris' practice, the Earley Law Group, here: https://www.chrisearley.com/

Check out Chris' new book "Scaling The Wall" here: https://tinyurl.com/mrxxyv5n

The Earley Show is a part of the Answering Legal Podcast Network. Learn more about our new podcast network here: https://tinyurl.com/3d2b5bkj

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ywdrwjdw

You can also give us a call at 631-866-0801.

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Music by https://www.free-stock-music.com

Welcome to episode 42 of The Earley Show podcast, hosted by personal injury attorney Christopher Earley! For this conversation, Chris is once again joined by Ryan McKeen, Co-Founder and Consultant at Best Era, LLC.

In this episode, Ryan delves into his personal and professional growth, leaving his previous firm with key team members to start anew. He shares insights on modeling ten-year career blocks, the challenges lawyers face in letting go and delegating, the importance of vision for legal firms, and the evolving role of AI in the legal profession.

About our guest:As co-founder of Best Era, LLC, Ryan McKeen brings two decades in the trenches of trial and litigation and the results to prove it. At Connecticut Trial Firm, he led his team to a landmark $100 million jury verdict and built one of the fastest-growing firms in the nation.

Ryan co-authored the best-selling Tiger Tactics series, and speaks across the country on AI, marketing, and law firm leadership, and challenge lawyers to think bigger, act bolder, and refuse mediocrity. He now is an adjunct professor at the University of Connecticut School of Law where he teaches legal entrepreneurship.

Learn more about Best Era, LLC here: https://bestera.io/

You can reach Ryan by email at [email protected].

Learn more about Chris' practice, the Earley Law Group, here: https://www.chrisearley.com/

Check out Chris' new book "Scaling The Wall" here: https://tinyurl.com/mrxxyv5n

The Earley Show is a part of the Answering Legal Podcast Network. Learn more about our new podcast network here: https://tinyurl.com/54n5ahpe

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/bdcdmjfd

You can also give us a call at 631-866-0801.

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Music by https://www.free-stock-music.com

Welcome to episode 41 of The Earley Show podcast, hosted by personal injury attorney Christopher Earley! For this conversation, Chris is joined by Steven Eichenblatt, Founding Partner of Page and Eichenblatt.

In this episode, Steven talks about his traumatic childhood, which included parental abandonment and a shocking car accident involving his biological father. Despite these challenges, Steven recounts how he overcame adversity to forge a successful legal career in personal injury law. He discusses the impact of his upbringing on his career choice, his struggles with education and defiance as a teenager, and how writing his memoir helped him confront his past. The episode also touches on the importance of authenticity in legal practice and the transformative power of storytelling.

Steven Scott Eichenblatt is a memoir author, dedicated lawyer, and father of five who bares his soul in a gripping narrative of family, loss, resilience, and hope. Drawing from a life marked by profound challenges and an unyielding search for truth, his storytelling is raw yet redemptive, offering readers an intimate look at the enduring quest for connection.

Beyond writing, Steven finds deep satisfaction in his legal work, steadfastly advocating for those in need. Away from both courtroom and keyboard, he enjoys the tranquility of fishing and the competitive thrill of tennis—pastimes that help him stay centered.

Purchase Steven's book "Pretend They Are Dead: A Father's Search For Truth" here: https://tinyurl.com/35fek5kt

Learn more about Page and Eichenblatt here: https://www.floridalawonline.com/

Learn more about Chris' practice, the Earley Law Group, here: https://www.chrisearley.com/

Check out Chris' new book "Scaling The Wall" here: https://tinyurl.com/mrxxyv5n

The Earley Show is a part of the Answering Legal Podcast Network. Learn more about our new podcast network here: https://www.answeringlegal.com/podcast

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Music by https://www.free-stock-music.com

Welcome to episode 40 of The Earley Show podcast, hosted by personal injury attorney Christopher Earley! For this conversation, Chris is joined by Cameron Herold, founder of the COO Alliance and the Second in Command podcast.

In this episode, Cameron shares insights about his journey from running businesses in university to scaling iconic brands like 1-800-GOT-JUNK, emphasizing the importance of creating a vivid vision, fostering a cult-like company culture, and leveraging media attention. Cameron and Chris discuss practical strategies for law firms to attract the right talent, manage effectively, and the role of mindset and manifestation in achieving success. This episode also covers the significance of listening to team members, handling failures, and the philosophy of giving A-players the freedom to excel.

About our guest:Cameron Herold is known around the world as THE CEO Whisperer. He is the mastermind behind hundreds of companies’ exponential growth. Cameron has built a global consultancy, and his clients have included a ‘Big 4’ wireless carrier and a monarchy. He has earned a reputation as The CEO Whisperer by guiding CEO & COO clients to double their profit and double their revenue in just three years or less.

Learn more about Cameron here: https://cameronherold.com/

Learn more about Chris' practice, the Earley Law Group, here: https://www.chrisearley.com/

Check out Chris' new book "Scaling The Wall" here: https://tinyurl.com/mrxxyv5n

The Earley Show is a part of the Answering Legal Podcast Network. Learn more about our new podcast network here: https://www.answeringlegal.com/podcast

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Music by https://www.free-stock-music.com

Welcome to episode 39 of The Earley Show podcast, hosted by personal injury attorney Christopher Earley! For this conversation, Chris is joined by Charley Mann, Founder of Law Firm Alchemy and Co-Founder of Red Kraken Creative.

In this episode, Charlie shares his unique perspective on how non-lawyers can provide fresh insights into law firm growth and improvement. This engaging conversation covers Charlie's diverse background, the influence of his upbringing, and how his passion for theater transitioned into a fulfilling career in legal marketing. Charlie and Chris delve into topics like leveraging tools for growing a law firm, the importance of consistency, and overcoming self-deception. Join them as they explore practical strategies for success and the powerful role of curiosity and perseverance in building a thriving legal practice.

Charley Mann wasn't brought into the legal profession as a lawyer... He started in marketing and learned everything he could about what it takes to build and grow an exceptional, high-profit law firm. Today, Charley coaches a select group of law firm owners to 2X-5X their firms and grow as LEADERS. He also publishes market-leading courses on growth tools for law firms.

Learn more about Law Firm Alchemy here: https://www.lawfirmalchemy.com/

Learn more about Red Kraken Creative here: https://redkrakencreative.com/

Learn more about Chris' practice, the Earley Law Group, here: https://www.chrisearley.com/

Check out Chris' new book "Scaling The Wall" here: https://tinyurl.com/mrxxyv5n

The Earley Show is a part of the Answering Legal Podcast Network. Learn more about our new podcast network here: https://www.answeringlegal.com/podcast

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Music by https://www.free-stock-music.com

Welcome to episode 38 of The Earley Show podcast, hosted by personal injury attorney Christopher Earley! For this conversation, Chris is joined by Nick Mendez, Founding Partner and CEO at Horton & Mendez.

In this episode, Nick details his journey from insurance defense to founding a successful personal injury law firm during the pandemic. He shares the keys to his firm's rapid growth, including their approach to in-person networking, community involvement and marketing investment. Mendez also dives into the importance of trying cases, responding to client and community needs and continuously improving your practice.

Nick Mendez is a personal injury lawyer in Wilmington, NC. He is passionate about representing the injured, and he prides himself on being a compassionate, responsive, and zealous advocate. In every personal injury case, Nick’s goal is maximizing his client’s recovery.

Nick used to work for a large multi-state law firm defending major insurance companies and large corporations in personal injury lawsuits. He knows how the system works. This insider knowledge helps him anticipate how the other side will approach a case, and effectively counsel his clients through complex and difficult situations.

Learn more about Nick's practice here: https://hortonmendez.com/

Learn more about Chris' practice, the Earley Law Group, here: https://www.chrisearley.com/

Check out Chris' new book "Scaling The Wall" here: https://tinyurl.com/mrxxyv5n

The Earley Show is a part of the Answering Legal Podcast Network. Learn more about our new podcast network here: https://www.answeringlegal.com/podcast

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Music by https://www.free-stock-music.com

Welcome to episode 37 of The Earley Show podcast, hosted by personal injury attorney Christopher Earley! For this conversation, Chris is joined by Michael McCready, Managing Partner at McCready Law.

In this episode, Michael discusses the importance of continuous learning, networking, and client relations in building a successful law firm. He shares insights into the challenges and strategies of scaling from a small practice to a large firm with 125 team members spread across multiple cities. McCready also emphasizes the critical role of AI in modern legal practice and provides actionable steps for lawyers to start integrating AI into their workflows.

Since opening McCready Law, Michael McCready has helped injured victims get what is deserved due to the negligence of others. He focuses on a range of personal injury cases such as car accidents, workers compensation, bus accidents, truck accidents, wrongful deaths, and more.

In addition to being managing partner of his law firm, Michael also consults with other personal injury law firms around the country. He is a frequent lecturer on topics such as law firm management, technology, automation and most recently, on the role that Artificial Intelligence (AI) will play on the legal industry. Countless firms have benefited from his 30 years’ experience in the personal injury field.

Learn more about McCready Law here: https://mccreadylaw.com/

Learn more about Chris' practice, the Earley Law Group, here: https://www.chrisearley.com/

Check out Chris' new book "Scaling The Wall" here: https://tinyurl.com/mrxxyv5n

The Earley Show is a part of the Answering Legal Podcast Network. Learn more about our new podcast network here: https://www.answeringlegal.com/podcast

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Music by https://www.free-stock-music.com

Welcome to episode 36 of The Earley Show podcast, hosted by personal injury attorney Christopher Earley! For this conversation, Chris is joined by Neal Goldstein, Co-Founder of Goldstein & Bashner, P.C.

In this episode, Neal emphasizes the power and importance of authentic storytelling in marketing. Neal and Chris discuss the vulnerability involved in writing and sharing stories, the challenges of writing a book, and the significance of authenticity in building client relationships. Neal also delves into his efforts in mentoring younger lawyers and the strategies he uses to connect with clients on a genuine level.

With over 35 years of experience in the realm of personal injury law, Neal Goldstein currently serves as a Senior Partner at Goldstein and Bashner P.C. Neal's firm specializes in representing clients who have suffered severe personal injuries due to construction, railroad, and motor vehicle accidents. They are also dedicated to assisting victims of bullying and sexual assault in their pursuit of justice. As a seasoned negotiator, Neal has successfully negotiated settlements resulting in millions of dollars for our clients.

Check out Neal's book, "Who's In The Waiting Room?: Create the Life You Want through the Power of Authentic Relationships", here: https://tinyurl.com/28n5zuhe

Learn more about Chris' practice, the Earley Law Group, here: https://www.chrisearley.com/

Check out Chris' new book "Scaling The Wall" here: https://tinyurl.com/mrxxyv5n

The Earley Show is a part of the Answering Legal Podcast Network. Learn more about our new podcast network here: https://www.answeringlegal.com/podcast

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Music by https://www.free-stock-music.com

Welcome to episode 35 of The Earley Show podcast, hosted by personal injury attorney Christopher Earley! For this conversation, Chris is joined by Kia Arian, Founder of Zine.

In this episode, Kia shares her journey from working at the Hubble Telescope to becoming a marketing expert specializing in brand development and design services for attorneys. Kia and Chris delve into the importance of embracing personal branding, staying consistent with marketing efforts, and the power of storytelling in newsletters and emails. Kia also emphasizes the importance of building a strong, trust-based relationship with clients and offers practical advice for attorneys to set themselves apart in the competitive legal landscape.

Having helped thousands of professionals implement actionable marketing campaigns since 2004, Kia Arian and her team at Zine have the tools, resources and expertise to turn good ideas into better ideas that get results. In addition to end-to-end implementation, Kia's agency provide one-on-one consultation to understand your business so you can package and present your unique message in a way that attracts and inspires your market to action.

Learn more about Zine here: https://www.zinemarketing.com/

Learn more about Chris' practice, the Earley Law Group, here: https://www.chrisearley.com/

Check out Chris' new book "Scaling The Wall" here: https://tinyurl.com/mrxxyv5n

The Earley Show is a part of the Answering Legal Podcast Network. Learn more about our new podcast network here: https://www.answeringlegal.com/podcast

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Music by https://www.free-stock-music.com

Welcome to episode 34 of The Earley Show podcast, hosted by personal injury attorney Christopher Earley!

In this episode, the focus is on referral marketing and its significance in law firm growth. Chris discusses the importance of relationship-building and personal authenticity to engage and retain clients and referral sources. He covers key strategies such as sending personalized newsletters, leveraging email blasts, intentional networking, regular LinkedIn activity, and personal gestures such as handwritten notes and delivering referral fee checks in person. The episode aims to provide practical, low-cost methods for attorneys to enhance their referral marketing efforts and foster long-term professional relationships.

Learn more about Chris' practice, the Earley Law Group, here: https://www.chrisearley.com/

Check out Chris' new book "Scaling The Wall" here: https://tinyurl.com/mrxxyv5n

The Earley Show is a part of the Answering Legal Podcast Network. Learn more about our new podcast network here: https://www.answeringlegal.com/podcast

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Music by https://www.free-stock-music.com