Crocs, Inc. reported financial results for the first quarter of 2026, highlighting "Enterprise revenue of $921 million". This represented an Enterprise revenue decrease of 2 percent compared to the prior year on a reported basis.
The Crocs brand generated revenue of $767 million, which was down 2 percent, while the HEYDUDE brand delivered revenue of $154 million, down 13 percent.
The enterprise adjusted gross margin was 56.9 percent, which was down 90 basis points from the prior year.
Management reported an adjusted diluted earnings per share of $2.99 for the quarter.
During the quarter, the company experienced a "better-than-expected first quarter fueled by broad consumer relevance for both of our brands". Growth was led by the direct-to-consumer channel globally, with Crocs brand direct-to-consumer up 11 percent despite pulling back on promotional activity, and HEYDUDE direct-to-consumer up 8 percent despite lower performance marketing spend.
Executives noted "best-in-class inventory management with total footwear units down high single digits" and enterprise inventory turns above their goal of 4x.
Regionally, international revenue for the Crocs brand was up 7 percent on a reported basis, and the company completed the conversion of its Malaysia distributor business to directly owned and operated stores.
Product innovation and brand collaborations were prominent throughout the first quarter.
For the Crocs brand, management noted that consumers "responded positively to product newness across all categories," highlighting strength in the Echo, Crocband, and Crafted franchises.
The company introduced new silhouettes like the classic Vale flat and launched successful partnerships, including a "multiyear global partnership with the LEGO brand" and a Love Shack Fancy collaboration that sold out completely.
The HEYDUDE brand expanded its sandal and work offerings, while releasing collaborations with the Houston Rodeo, Chevy, and Jelly Roll.
Management provided financial guidance for the second quarter and the full year of 2026.
For the full year, enterprise revenue growth is expected "to be up 1% to down 1%" on a reported basis.
Full year adjusted diluted earnings per share are projected to be in the range of $13.20 to $13.75.
For the second quarter, executives expect revenues to be down slightly, with an expected adjusted operating margin of approximately 24.7 percent and adjusted diluted earnings per share in the range of $4.15 to $4.35.