Podcast Episode 2: Redefining Niche and Influence - Insights from Bed
In this episode of Easy Promote, recorded with true authenticity from bed, we dive into key lessons on marketing and influence. Ty shares insights from Daniel Priestley’s Key Person of Influence and Russell Brunson’s niche creation strategies, unpacking how building your own unique industry perspective can set you apart from the competition. Ty reflects on his early misconceptions about choosing a niche, realizing now that success lies not in finding a place within an existing market but in creating your own.
Ty also explores the importance of writing and how the process of creating a book can solidify your authority and trust in your field. This leads to his broader vision for Easy Promote: a philosophy where marketing feels effortless, sustainable, and rooted in habits that make success feel second nature—no discipline required when the approach feels natural and easy.
Tune in for a down-to-earth chat on branding, niche creation, and setting up a business life that’s as seamless as possible. And yes, this episode is a little unconventional in its setting, but that’s all part of the journey. Enjoy the ride as Ty keeps it real, even from under the covers.