The Eco-Marketing Podcast

Laura challenges marketers to Rethink Sustainability Messaging by focusing on the carrot, not the stick—highlighting benefits for the consumer. From incentives to positive reinforcement, she shares examples that show how aligning with personal needs and removing friction points makes sustainable choices feel effortless—and messaging truly resonate.

Sustainability reporting isn’t just about compliance—it’s a powerful tool for building brand credibility and customer trust. Dr. Adigue from Global Reporting Institute (GRI) shares how marketers can leverage reporting to build authentic narratives, strengthen brand identity, and drive meaningful engagement while avoiding greenwashing.

SMEs make up over 90% of businesses, yet most sustainability resources are built for large corporations. Audrey unpacks how SMEs can make sustainability work and how marketing can help. From first steps to overcoming challenges, she breaks down practical, cost-effective strategies that drive real impact.

New anti-greenwashing regulations are here—don’t be intimidated, be informed! Susan guides marketers to navigate the evolving rules, avoid misleading claims (even unintentional ones), and build trustworthy brands through transparency and credible sustainability practices. 

At 3 billion players worldwide -- including hard-to-reach demographics— Gamers are more likely to care about climate issues than non-gamers. In this episode, Jude shares the untapped potential of gaming as a powerful, data-driven platform, for data collection, brand messaging and even real-world eco-project investing. 

How do you get your Board 'on-board' with a sustainability campaign? It’s all about knowing your Swords & Shields. Andy shares practical insights on aligning sustainability campaigns with core business drivers, offering proven strategies to help you secure board (or any decision-maker's) approval.

“Educate Yourself, Show Up before you Show Off, Be Bold & Stay Bold.” Tricia packs in a lot of very clear, applicable advice for marketers driving ESG initiatives. Stay tuned to the 13-minute mark for an engaging real-world case study – it’s the perfect dose of inspiration!

Andy encourages marketers to rethink sustainability as a value-add and growth opportunity, rather than a compliance burden.  Maintaining quality, affordability, and convenience, while prioritizing the sustainability agenda, is the key to success.

At 9% of global carbon emissions, marketing campaign decarbonization is an ethical imperative.  Campaign decarbonization not only needs to be addressed; it is a huge opportunity for brands. Robin shares how this strategic shift can lead to cost savings, enhanced precision in targeting audiences, heightened engagement levels, minimized waste, and most importantly, an elevated brand reputation.

Kate distills years of research across major global markets into practical advice -- sharing the most effective strategies for capturing audience attention, empowering sustainable behavior change, and maintaining this change over time.