AI is emerging as a powerful partner in sustainable marketing. Malur showcases compelling use cases for AI Modelling’s role in combating bias, facilitating stronger connections, optimising campaign tactics, and uncovering new eco-friendly initiatives. 

With 57% of planners tasked with reducing CO2 emissions for company offsites, the pressure is immense. Join Michael as he discusses innovative solutions, from data-driven CO2 budgeting to DE&I integrations. Discover how these strategies can also cut costs and showcase a genuine commitment to sustainability.

Connect to your audience on an emotional level, with positive solutions to the topics they care about most. On his quest to save our oceans, Derek is pitching for $1T to audiences as diverse as large corporations to school children. Hear how he tailors his message to connect and inspire. 

Is sustainability a secondary focus in your Event Management? Only considered after key stakeholder metrics are covered, then likely feels too difficult to add? Beatrice takes sustainable event management from barrier to relevant alignment with organizational goals in an inspirational way that will empower you to get started.

Partnerships for the Goals is UN’s SDG #17 for a reason. No one entity can do everything, partnerships make sustainability more achievable & impactful.  Hedda shares the opportunities and necessities of partnerships through a marketing lens.

Do we underestimate customer, investor and employee requirements of our sustainability practices?  Richard & Anna share their strategy for a credible action-focused sustainability campaign – not only maintaining a premium brand, but also confirming a leadership position while doing the right thing.

Amy’s greening a whole city— to do so is no small feat with  partnerships, the public and city politics. So she knows firsthand about ‘simplifying the overwhelming’ and gives suggestions to marketers on how to encourage a greener audience. 

James provides definitions, examples and steps to becoming neutral (even negative!) Plus, catch a glimpse into the added benefits of becoming a climate positive company.

Do eco-logos need to be green to portray sustainability? Is there an eco-font?  How can sustainability be positively provocative, adding magnetism and human engagement to boost branding?  Will reminds us that nature is mind-blowingly cool and a natural connector to humans that brands should embrace, with a rainbow of options.

Glass, plastic, paper, metal… Balancing needs with long-term impact on the planet. Jennifer shares considerations from compostable to bio-degradable, to recyclable colors and labels, ink, coatings, access, shipping and new reusable options.