How to Master Retention Marketing for Q4 Sales Events

Q4 is here, and we wanted to dedicate a whole podcast episode to it!

Join in on the fun as Budai Media founder Daniel discusses various topics with two of our own agencies’ rising stars, giving us the lowdown on how to maximize potential profits during November and December!

We can’t help but get excited for this week’s episode of The Ecom Show with our hard-working, superstar account managers Zsófi and Ben. These two have already been featured before, but they always have some valuable information to contribute!

Tune in and learn about:

✔️ Key differences between Black Friday/Cyber Monday and Christmas promotions

✔️ Pre-launch email campaign series for Black Friday and Cyber Monday

✔️ Figuring out the best time to have your Q4 sales events

✔️ Taking charge of your retention marketing using the 80/20 principle

✔️ Subscription business models and the best Shopify apps for it

Knowing the Difference

Dan, Ben, and Zsófi spend a decent chunk of time differentiating between the different holiday promotions and shopping opportunities you have probably heard of by now. Ben notes that Black Friday and Cyber Monday promotions usually only occur for one day because these days are known for their discounts in anticipating the holiday season.

On the other hand, Christmas promotions can be held anywhere between Black Friday and the end of December, depending on your product, shipping times, and strategy. You can also opt to have two sales during December for Christmas!

Preparing for Success in Q4

Both Zsófi and Ben highlight a few excellent ways to warm up your audience and get them ready for the shopping season. One technique is to let your best customers know a day early that you are holding a promotion or extending it by one day. People love to feel like insiders, and this is a tried-and-true tenant of marketing psychology.

This time of year also allows businesses to use scarcity to their advantage because it is entirely believable that inventory could possibly run low with so many potential shoppers. Letting customers know that they shouldn’t put off shopping for another day and miss out on an item they want is a powerful incentive. Zsófi also mentions that you should be offering a better discount than you usually do during Black Friday or Cyber Monday to highlight how special the occasion is.

Choosing the Right Time to Strike

Ben, Zsófi, and Daniel know quite well by now when to hold holiday promotions, after years of studying, testing, and perfecting the art of holding sales events. If you have a product with a ten-day shipping period, you should be offering your best discounts more than ten days before Christmas, so people get their gifts on time! You don’t want to disappoint your customers or have them leave for more reliable companies.

Zsófi even recommends adding a week for delayed shipping times because logistics companies are overloaded with shipments during November and December.

Take Charge and Utilize the Pareto Principle

Ben is a massive fan of the Pareto Principle, which basically states that 80 percent of the consequences come from 20 percent of the causes. If you aren’t already working with a retention marketing agency like Budai Media, you can still take matters into your own hands for now!

By putting in a little work and making some simple email campaigns for Q4, you can see significant results. You can use Klaviyo to send out 3-4 emails between Black Friday and Cyber Monday, at least until you can afford to hire professionals to handle it for you!

Is the Subscription Model Right for You?

The subscription model is the next big thing, and with a little creativity and Recharge app Subscriptions, you can upgrade your bus iness to utilize this strategy. Daniel suggests combining your product with some sort of service that you can offer as a subscription, pointing to the massive success of Amazon Prime.

If you are serious about making money during Q4 of 2020, take our advice and reap the benefits down the road!

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How to Build a Subscription-Based Fashion Business from Scratch

We don’t want to brag, but this is one of our best episodes yet on The Ecom Show!

This week our new friend Matt Bird from the UK dishes out some helpful secrets while telling us his story and how it helped him develop his formula for success in the fashion industry!

From moderately successful ecommerce menswear brand to a massively successful subscription-based fashion company, you can listen in and learn about Matt Bird and the success of his company The Shirt Society while he sits down with Budai media founder Daniel to discuss:

✔️ Building a fashion brand from scratch

✔️ The beauty of subscription-based businesses

✔️ Learning from your customers

✔️ Finding loyal customers for life

✔️ When to look for outside investors

What it Takes to Make it in Fashion

Although Matt has seven years of experience in the men’s fashion space, he says anyone can develop an idea and run with it. Sure it helps to have the experience, but in the world of ecommerce, anything is possible.

Matt never had aspirations to own a physical retail shop for men’s clothing. Ecommerce and online shopping have enabled him to become a business owner with almost nothing to start with (aside from an idea, a basic Shopify store, a logo, and a well-written organic post on Linkedin).

Subscription Models are the Future

Daniel and Matt both agree that subscriptions give you the peace of mind and stability you won’t find with regular ecommerce shops. Matt first dreamed up The Shirt Society when he realized that people were only buying shirts one or two times a year, so sales were not consistent enough.

He thinks it’s better to have 3000 customers paying 20 pounds a month for a new shirt than having 10,000 customers purchasing a shirt one time and never returning. It helps to plan for the future and scale up accordingly.

Customers are the Key

It might come as a surprise that The Shirt Society was the brainchild of Matt and his first businesses’ customers. After reaching out to people who purchased shirts from him, he realized people’s pain points in the industry. Men don’t want to shop for shirts, they don’t like figuring out where to shop, and they were the ones to suggest a subscription model!

If Matt hadn’t listened to his customers, he would have never known how to improve his services and retain his customers longer! You should never be too stubborn to listen to the people supporting your business because you would have nothing without them.

Customer Lifetime Value vs. Revenue

Everyone has their favorite metrics to serve as a barometer for their business, but Matt is a keen advocate for Customer Lifetime Value. You can have months with big revenue, but the next month you might disappear. Some brands look tremendous and fall apart in the blink of an eye because they aren’t inconsistent.

Matt’s business isn’t just about selling shirts. They seek to make their customer experience better, listen to what they have to say, and keep them engaged, so they stick around. That’s the real product!

Finding Investors that are a Good Fit

Once you have proof of concept and you organically grow your business, you might attract investors. Matt says that after a twenty-minute meeting, he secured an agreement to inject capital into his business and help with connections and expertise. Having passion, enthusiasm, and a multi-year vision for where you want to go is essential if you dream of bringing in investors.

It is also important to note that you shouldn’t do this lightly and sell too much equity right off the bat to raise funds. You are better growing slowly and taking your time!

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How to Design Your Shopify Store to Make It High-Converting

In this episode of The Ecom Show hosted by our own Daniel Budai, we get a chance to learn from another master of retention marketing in the ecommerce world!

Blended Commerce co-founder and CEO Adam Pearce tells us of his journey, bouncing around between management, consultant, and even teaching jobs before realizing he was interested in ecommerce (and pretty great at figuring it out too!).

Both ecommerce shop owners and marketers can learn a whole lot from Daniel and Adam this episode, with great topics like:

✔️ The best Shopify apps

✔️ Expert design tips for ecommerce stores

✔️ Beautiful aesthetics vs. conversion rates

✔️ Latest Shopify design trends

✔️ When you should consult a design expert

The Tools Experts Trust

Every great marketer has their trusted apps, and Adam is no exception. He mentions Klaviyo taking the crown from Mailchimp a few years back to become one of the very best apps you can use. It does much more than set up email campaigns, essentially giving business owners complete control over their valuable data!

Recharge is another prominent app, great for recurring purchases and subscriptions. Octane AI is an exciting quiz app for ecommerce shops to personalize the experience and pitch specific products to shoppers. At the same time, Reviews.io is the perfect way to get user-generated video reviews, which can boost your sales!

Three Crucial Design Tips

What Adam and Blend Commerce can be pretty complicated at times, but he gave us a few simple tips for all businesses to utilize. While getting started, he recommends having a large budget for product photos and videos, as quality videos and 360-degree photos can up your conversion rate by 70%!

Being consistent with color, shapes, fonts, and photos goes a long way to build trust with prospective customers. Having your “Call to Action” prominently displayed at the top of the landing page is more effective than a large, flashy hero image or text. Be sure to put social proof, mentions of free shipping, and other vital information close to the CTA to make a choice even easier.

Beauty Does Not Equal Sales

If it were just about making beautiful ecommerce landing pages, it would be a piece of cake for Adam and his agency. But he says knowing your audience is the most critical part of owning an ecommerce brand.

Some of the top-performing pages are quite ugly, while some of the sleekest, futuristic designs yield hardly any sales! Both Daniel and Adam mention websites catered towards older crowds needing to be less flashy, more informational, and less distracting. In contrast, sites catered towards younger demographics can go with more aesthetic designs. “Make it beautiful for the type of people you want to attract!”

Ecommerce Trends of 2020

Ecommerce is exploding right now, with 54% of traffic attributed to new shoppers since COVID-19 started. Although the traffic was once evenly distributed between desktop and mobile users, Adam says that around 80% of traffic comes from mobile these days.

People are also prioritizing web speed more lately, with studies showing that improving your loading speed by just 1 second can net you 7% higher conversion rates! There has even been an increase in Shopify stores with digital products as well.

Do it Yourself or Ask an Expert?

Lots of the stuff Blended Commerce does for their clients, you can also do for yourself. Adam says, don’t worry about hiring someone when you have less than 1000 visitors per month because there simply isn’t enough data to sift through and come to a conclusion.

You can use design templates, Google Analytics, Hotjar (a helpful heatmap to analyze your site), and more before consulting an expert. It is a lot more useful to tell them precisely what you want rather than saying, “make my shop beautiful, please.”

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The Secret Sauce of Salesgenomics to Grow an Ecommerce Brand from Zero to Hero

October is rolling along, and The Ecom Show is staying strong!

For our 21st episode, we welcome SalesGenomics co-founder Matt Panek for a sit-down.

Despite wanting to be a scientist who would one day discover a cure for aging, fate had other plans for Matt. Now he heads an Ecommerce Growth Hacking Agency that works with brands to maximize their potential, eliminate costly inefficiencies, and scale up to become a significant force in the digital marketplace!

Cozy up with a cup of coffee and listen in as Matt and Budai Media’s founder Daniel talk about:

✔️ Holistic business model approaches

✔️ How to scale efficiently scale your ecommerce business up

✔️ Choosing the right time to hire and the best possible people

✔️ The best performing creatives for ecommerce brands

✔️ Learning to crunch the numbers before making a strategy

Everything is Connected

SalesGenomics brings a holistic approach to every client they take on. What works for one business might not necessarily be the best for another.

Matt’s agency has worked with Facebook Ads, Google Ads, email marketing, SMS, social media influencers, creatives, and they have lots of other tools at their disposal. After screening a potential client and auditing their business, Matt can figure out how to address pressing issues and scale up the company quickly using any of the channels and tools available to his team.

Grow Your Ecommerce Brand

If you have an ecommerce business making 4 or 5 figures per month, what are the best ways to grow your revenue?

Matt says there is no one-size-fits-all approach to this question, but the first thing one should consider is the amount and quality of website traffic. If most of your traffic is organic, you are poised to do well and scale considerably. Focusing on product development, delegating to the right people or agencies, and budgeting the right amount of money to scale up are crucial parts of any ecommerce journey.

Surrounding Yourself With the Best

Finding the right people for a company is vastly important for any business owner. Matt mentions the two main questions he asks himself when hiring: “Do they have the right attitude to be part of this team?” and “Do they have the aptitude for learning quickly and growing as part of this team?”.

You can even hire an HR representative or a consultant to advise you, or as SalesGenomic calls it, a Head of People and Cultures. Cultivating the right atmosphere for your team to mesh together and bring innovation from every level is key.

Create the Perfect Creatives

The four essential components to making the ultimate creatives are organic, uniqueness, virality, and the principle of direct response. Your ad should look as if it is just an average social media post, so people will let their guard down and willingly look at the advertisement. The creative should also stand out while fitting in, so it remains memorable.

Each advertisement should have the potential to go viral, whether that means it tells a great story, offers helpful information, makes people feel like insiders, or is newsworthy. Finally, you need a strong call to action, ownership benefits, and information on how the product is used to make the ideal ad!

Dive Into the Data

SalesGenomics doesn’t just offer to dive into the data for their clients; they make it a non-negotiable part of their contract.

If you ignore the treasure chest of data at your disposal, you won’t succeed in the ecommerce game. Matt also says it helps that he has started three ecommerce companies to understand how it feels to manage an entire brand. During the height of the COVID-19 pandemic, his company even made 1.6 dollars in 56 days selling face masks!

This fascinating discussion is full to the brim with musings from an ecommerce expert who knows the industry from all angles.

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How to Skyrocket an Ecommerce Business

We are proud to welcome the founder of several companies this week on the 20th episode of The Ecom Show.

From New York City, Kevin Urrutia started as a programmer, moved to Silicon Valley, started several ecommerce businesses, developed his own marketing skills, and now runs a marketing agency and several successful brands!

Gather round and listen in as Budai Media founder Daniel and Voy Media founder Kevin discuss a wide variety of topics like:

✔️ Getting started in ecommerce

✔️ The link between product development and marketing

✔️ Becoming more than a one-product ecommerce store

✔️ Importance of organic marketing strategies

✔️ Learning from your setbacks and failures

Build An Ecommerce Brand From the Ground Up

It can be tricky in an already saturated online marketplace to get started, but the product is what you should focus on first. Kevin says he came up with his company Chester Travels, just by researching popular keywords on Google.

By letting the market tell him what it wanted, he was able to create a popular luggage company for travelers even though he never considered selling luggage bags before. It is also crucial to have a strategy from the beginning, whether that means Facebook Ads, Amazon listings, or collaborations with social media influencers.

The Evolving Connection Between Product Development and Marketing

“I used to think that if you made an awesome product, people would somehow find it eventually,” says Kevin.

He now knows this couldn’t be further from the truth. In fact, he has come up with several solid business ideas only to see them fall apart due to a lack of digital marketing strategy. You can have the best product in the world, but you can’t sell a thing if no one knows about it!

Now you can piggyback off marketing and figure out your next product idea based on what other people are searching for, so never before has product development and marketing been so closely linked together.

From One-Product Shop to Ecommerce Empire

Most ecommerce brands start out with one tried and tested product. It is so rare to find success if you stay a one-product shop that leans too heavily on your “hero product.” Never stop innovating and questioning how you can improve or make more revenue.

Kevin pitches some great ideas, like creating online content such as classes or loyalty programs, to keep money flowing in. If you can have recurring payments or subscriptions, it’s even better! Remember that Amazon started selling books, and now they have a listing for every object you could possibly imagine!

Organic Marketing 101

If you think Facebook Ads or Google Ads will do all the heavy lifting for you from the getgo, think again! Kevin mentions excellent tips like contacting influential bloggers and reviewers to send them your product for review or reaching out to influencers and giving away products in exchange for brand awareness photos (which really come in handy down the line!).

Reviews are the most important thing you can have initially, so start the conversation about your product as early as you can!

Every Mistake is a Lesson Learned

Don’t ever be afraid to fail. Kevin started several businesses before he got one to stick, but he learned some valuable information to begin future business endeavors each time.

Experience truly is the best teacher, and that’s how Kevin has learned how to market, what products sell the best, or why you should always have someone working during the holidays in case a website goes down (Don’t lose out on millions in sales during Black Friday Sales!)

If you are looking for an intellectually stimulating interview jampacked with goodies, don’t forget to take in the latest episode of The Ecom Show.

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How to Beat Your Competition in the Facebook Ads Game

Charlie joins us from the UK, sharing with us all the most significant secrets of Facebook Ad Strategy, and how you can make or break your ecommerce business.

This week Budai Media founder Daniel and Gecko Squared founder Charlie Lawrance talk about fascinating topics, such as:

✔️ Questions that all ecommerce business owners should ask themselves

✔️ The four temperatures of audiences

✔️ Ad testing and avoiding ad fatigue

✔️ The two most important facets of a great Facebook Ad

✔️ Focusing on brand awareness vs. revenue

Let's dive further into this.

What You Need to Know Before You Spend on Ads

Don’t just dive in without knowing your objective, audience, or budget. These variables are so crucial to consider because you can blow all your hard-earned money without a strategy.

Charlie’s agency, Gecko Squared, has a brilliant quiz for prospective customers to figure out the quality of their website traffic, what part of the funnel they should focus on, and the best strategy for ad spending going forward.

Are They Cold, Warm, Hot, or Super Hot?

Charlie says that knowing the four possible temperatures of an audience is vital in figuring out what to do next. If you are a small business just starting, chances are you have a cold audience and not much engagement. That’s ok! You can begin from scratch and build brand recognition and pull in customers with “cold ads.”

Suppose you have an engaged audience and website traffic (hot leads) and repeat customers (super hot leads). In that case, you can focus more on retargeting and retention rather than pulling in cold leads like a freshly started ecommerce brand.

Keep on Testing to Succeed

Lots of companies get impatient, and they either don’t test their audience out before launching an ad campaign, or they don’t stick with it long enough to get any clear information about how to improve.

Figuring out your target CPA and your budget is crucial, and it is also essential to keep successful ads running until they start to decline. Don’t switch up your ads with new ones until you need to, but be sure to steer clear of ad fatigue by running the same tired ads for more than six months.

The T.O.C.C.O method is an excellent way to remember the five most commonly tested facets of an ad.

High-Quality Creatives and an Unbeatable Offer

Charlie says that having high-quality imagery, videos, and creatives are underrated. You can scale up and spend on ads all you want, if the quality of the copy, images, and videos aren’t right, you’ll waste your money.

Gecko Squared started to make creatives in-house because it realized that an ad’s success was intertwined with the creatives’ quality so that he would rather build the brand image and control everything for better results. Charlie also mentions there is no clear cut best ad type, but carousels, short videos, and clear lifestyle imagery are the best (no more boring images with white backgrounds). The offer is the most critical part of an ad, and without a strong ad, the best creatives can still fail!.

Revenue vs. Brand Awareness

Any marketer knows that they should strike the right balance between focusing on sales and brand awareness. Charlie says it’s all about “putting the right message in front of the right people at the right time!”

Gecko Squared is happy to build brand awareness, but the explicit goal is to have tangible results (money in the bank!).

If you want to talk to the Facebook Ad guru himself, work with his agency, or learn from him on his excellent blog, check Charlie's social media and website below!

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Winning Mindset to Stay Motivated Long-Term as a Business Owner

The Peak Performance coach Killian Markert is back again for the second of a two-part episode of The Ecom Show, and our very first live stream video!

Killian and Daniel sit down again to remind us why health, nutrition, sleep, and exercise are so crucial for a productive lifestyle, and what you can do to stay focused. Study up and learn from a genuine expert about:

✔️ Resources for learning what you need to know

✔️ The 4 Degrees of Consistency

✔️ How to effectively manage your time

✔️ Staying focused while you work

✔️ Separation of work and personal life

At Our Fingertips

40 years ago, one would have to walk down to the library, search the archives, hope a book was in stock, and then digest the information in a short time just to learn something. With the rise of the internet, we have more information than we could possibly realize yet we are overwhelmed by the choices and the distractions of the world.

Sitting down and actively studying something you want to learn is hard to do but incredibly rewarding, especially when you can shut out distractions and take notes.

4 Degrees of Consistency

These proven categories were shared by Killian to describe the different stages of consistency that are required to improve yourself. The lowest degree is finding the motivation to do something, which you can rely on only for a short time before you revert back to your normal practices.

You can discipline yourself to reinforce these motivations and stick to a plan, but you won’t find much success until you begin to build habits! These habits don’t happen overnight, they are set in stone after countless repetitions so you can do what you need to without even thinking about it!

The fourth and most powerful degree of consistency is realizing your identity. If you are an athlete, you train because it is part of your identity not because someone is telling you to or because you have to force yourself. It’s just what you do!

Time Management = Attention + Energy

Killian asserts that time management is incredibly easy to figure out if you realize the connection between energy and focus. You can have all the energy in the world but if your phone is ringing off the hook, you won’t be able to put that energy to good use.

On the other hand, if you are focused but neglecting your sleep routine and lacking energy, you also won’t get anything done. Killian argues that time management sort of falls into place once you account for energy and focus, although he still opts to use time scheduling to be more efficient!

There is Plenty of Day for Work and Play

Respect your work hours, and respect your personal time. Let clients or customers know when they can reach you and when you are not available. Even the most successful business owners cannot succeed when burnt out from exhaustion, and that is guaranteed to happen if you don’t set a boundary between your personal time and your work time.

Killian recommends setting ad blocker software and turning off notifications during the workday to avoid distractions, but he says you should do the opposite for your clients and emails when work is finished. A nice little daily “end of work ritual” is nice to remind you that work is over for the day, giving you peace of mind to enjoy your life.

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How Good Habits Can Help You Succeed With Your Business

This week’s guest has so much helpful knowledge to share, we had to split it up into 2 weeks!

Join us as Budai Media founder Daniel has an eventful chat with Killian Markert, a Peak Performance Coach.

To provide our listeners with a well-rounded assortment of colorful guests from all walks of life, we invited Killian to share with us a bevy of tips about how to improve your health, nutrition, sleep, exercise habits, and more.

Most people are unaware of how profoundly important these essential habits and choices we make on a day-to-day basis really are when it comes to our health and our business. Take a seat, grab a pen and paper, and listen in as Daniel and Killian discus:

✔️The link between health and business

✔️Tips for better sleep

✔️ Nutritional advice for business owners

✔️Staying active to balance yourself out

✔️ Meditation and mindfulness

It’s All Tied Together

Think it’s sustainable to eat fast food, get less than 8 hours of sleep, and spend all day sitting down? Killian says think again! There is a reason he is highly successful in his business life because he has realized the crucial link between treating you remind and your body right first and foremost.

Cleaning up your lifestyle and setting simple, micro habits is key to setting long term goals and building motivation!

Sleep Hygiene: The Most Overlooked Health Issue

From how many hours you sleep and how much light is in your room, to your mattress firmness and your sleeping position, sleep is influenced by lots of decisions you make throughout the day.

Killian says that when you wake up, you are already preparing yourself for your next night’s sleep without knowing it. He shares with us some tips on how to choose the best sleeping position, stretching and relaxing before bed, and avoiding working or bright screens too close to bedtime.

Eating the Right Way

Daniel and Killian walk us through several different dietary choices, weighing the pros and cons of things like intermittent fasting. Killian recommends ditching coffee before it becomes an addiction, and instead of using it sparingly when you absolutely need it!

He also stresses the importance of what you put into your body, saying to cut down on refined products and sugar and instead opt for a mostly plant-based diet. You can still eat meat and dairy but aim for making at least 80% of your diet unrefined and plant-based.

Your Body is a Temple

Killian likens business owners to athletes, saying it has never been more competitive for business owners ever. We must strive to keep our minds sharp and motivated, and one way of doing this is ensuring we hit the gym or stay active throughout the day.

Even if you hate sports or working out, there is something out there for everyone to stay active like rock climbing or hiking. It’s also important to note that sitting more than standing can negate the gains and positives of working out, so be sure to spend more time on your feet rather than your backside!

5-10 minutes will make a huge difference

Killian says meditating has greatly improved his mindfulness and quality of life. There are lots of ways to meditate, but spending time undistracted and unstimulated is crucial if you want to balance your mind and put your best foot forward throughout the day.

Keep you remind sharp, read books, listen to podcasts before bed, and amaze yourself with the wonders of what just 5-10 minutes of any activity can do for you in the long run!

Tune in for Part 2 of Killian and Daniels chat next week for the next episode of The Ecom Show!

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Scale Up Your Ecommerce Business: Proven Digital Marketing Strategies to Grow Your Store

This week Budai Media founder Daniel sits down with Deividas, a brilliant digital marketer that helped co-found the Sugatan, a leading marketing force in the ecommerce industry!

Although originally hailing from Europe, he now spends most of his time in the Digital Nomad hotspot of Dubai!

Listen in as we talk about:

✔️When you should focus on scaling up your business

✔️ How to hit the next level in monthly revenue

✔️ The most effective channels for online marketing

✔️Developing new products for your ecommerce store

✔️ Ecommerce difference in Europe vs. America

Let's dive deeper on these topics.

The Right Time to Grow

Deividas provides some valuable tips for scaling businesses, coming from his experience growing major ecommerce brands to 8-figure giants. He recommends not getting ahead of yourself and being patient in the beginning.

As time progresses, you can start to make changes in how you advertise, who you hire, and how you look through your data. Deividas and Daniel even agree that you should wait until $300 thousand in monthly revenue to expand your marketing from one channel to multiple utilizing Facebook, Google, Youtube, Instagram influencers, and more.

Set Revenue Goals and Beat Them!

Epic ecommerce brands aren’t built overnight. Deividas describes the different steps it takes to reach certain milestones like $1 million in monthly revenue.

His process is to make a plan for every new revenue tier, and strategically scale up marketing, hire specialists, find new avenues for marketing, and more. You can also afford to buy more expensive tools and spend more money on advertising the more profitable your business becomes!

Facebook, Google, Youtube, Tik Tok, and More!

Digital marketers must get creative when it comes to building brand recognition. Deividas mentions that all ecommerce stores should start right off the bat with email marketing as it is a simple and cost-effective way to begin your growth.

The Sugatan Agency utilizes Facebook Ads and Instagram influencers normally, but they are looking for a third heavy hitter for their lineup. Tik Tok is a rapidly emerging channel to consider for younger audiences, but Deividas prefers to look more into SEO (a great long term investment) and Youtube, although this has proven more difficult to scale.

Focus on One Product or Many?

There is a time and a place to expand your offering of products, but oftentimes people disagree on when you should do so. Deividas suggests only investing in new potential products when you have the available time and cash flow to. Otherwise, it’s best to focus on your main products and scale up accordingly.

If you develop new products in-house like Sugatan’s clients, then it can take a long time for new quality products to hit the market.

Starting an Ecommerce Business in the European Marketplace

One particularly interesting wrinkle discussed this week, is the appeal of the European market. Deividas think that it is a lot less competitive, and you can essentially take what works in America and apply it to Europe which is practically ripe for the taking.

It is more difficult to break the language barrier with so many different countries, but you only need to focus on France, Italy, and Germany for instance to hit that $100 million dollars annual revenue for example.

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Automate, Delegate, and Eliminate: How to Improve the Workflow of your Ecommerce Business

Straight out of Athens, Georgia in the United States, we sat down with Will Christensen for a productive and insightful chat about the wonders of automation!

Will is the founder and CEO of DataAutomation, one of the industry’s premier automation experts, and who better to speak with about what should or shouldn’t be automated. Together with Budai Media founder Daniel, this week’s edition of The Ecom Show is a tasty treat for all ecommerce shop owners, entrepreneurs, data nerds, marketers, and quite frankly, anyone else hoping to learn about an often overlooked facet of the business.

Join in on the fun and learn about:

✔️How to communicate with automation experts

✔️ The 15-1-1 litmus test

✔️ Best ways to hire new workers or find a knowledgeable mentor

✔️ Most commonly automated ecommerce tasks

✔️ Who should focus on automation within a company

Let's jump further on the content of this amazing episode!

Create a Roadmap for Automation

It is best to figure out 4 different components before you ever hire someone to automate a task. What is the origin, the destination, the transformation process between the two, and finally, the trigger action that sets the automation process in motion? Once you can create a visual guide for what you want to accomplish, it is virtually impossible for a real data automation expert to mess it up.

15 Minutes a Day, 1 Hour a Week, 1 Hour a Month

This fascinating litmus test could be the key to your ecommerce woes. Just taking note of time or labor-intensive tasks can be helpful for you to focus your time elsewhere.

Keep a log of actions that take more than 15 minutes of time per day, or an hour either each week/month so you can identify a way to automate it and free up your time/attention. DataAutomation’s podcast is actually called Automate, Delegate, Eliminate because it is a catchy and handy way to prioritize while organizing your time more effectively.

Best Things to Automate in Ecommerce

These days you can essentially automate everything (even copywriting, design, and customer feedback). This doesn’t necessarily mean you should automate everything!

According to Will, the three most commonly automated tasks in ecommerce are order transfers, inventory transfers, and tracking information transfers. He explicitly states that some things can actually cause more harm when automated, like any instance where you can miss out on vital customer feedback. People trust other people more than automated chatbots!.

Who Should Automate?

In any given company, CEO’s normally pushing new innovation or evolution within, but when it comes to automation, Will believes that the people in the trenches should be the ones driving this sort of change. Higher-ups and C-level managers will appreciate the efficiency and initiative, but they also need to make it easier for workers to do this by allocating resources, money, and tools to automate everything possible.

By freeing up money to hire outside agencies or freelancers in Fiverr or Upwork, you can save your company time and money in the long run. If a task passes the 15-1-1 litmus test, it will provide real ROI guaranteed!

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