THE ECOMMERCE EDGE Podcast with Jason Greenwood

Andrew is the Co-Founder & Director of Bare Kind - https://barekind.co.uk

Bare Kind are a sustainable fashion brand with a built in social conscience as part of their business model

Bare Kind make bamboo fabric socks featuring endangered animals in their designs

Bare Kind donates 10% of all profits to animal charities representing the animals displayed in their designs

In this episode, Jason & Andrew discuss sustanability, greenwashing, authenticiy and building a B2B eCommerce channel by leveraging B2B marketplaces like Faire

You can check our sponsor for this episode here: Mikata

Ryan is the CEO & Head of Digital for SunshowerOnline AU - https://sunshoweronline.com.au

Ryan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Ryan!-------------------------------------------

Welcome to 'Mentoring Moments', a sub-series of the Podcast

Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions

These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!

The episode title outlines some of the topics covered in the episode for reference

If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Kait is the Co-Founder of CEO of Brij - https://brij.it

Brij is a SaaS platform that provides the ultimate in QR code generation, managament and analytics for eCommerce

Brij acts as a simple, easy to use consumer 'bridge' between the smartphone and a brands website and consumer facing content and experiences

Brij helps brands create QR Code Experiences for their products, allowing customers to register, reorder, and more with a simple scan

In this episode, Jason & Kait discuss how QR codes have come to the fore for eCommerce branding, merchandising, marketing, service and CX since their consumer resurgence & adoption during Covid

Brett is the Executive Director of the B2B eCommerce Association - https://b2bea.org

The B2B eCommerce Association is truly helping to put B2B eCommerce on the map

Brett is a B2B eCommerce expert, having worked in the space for well over a decade

The B2BEA aims to be an industry body that supports the adoption of B2B eCommerce by creating a focal point for industry players to participate in and contribute to

The B2BEA also works with B2B eCommerce thought leaders and content producers to create a 'Centre of Excellence' for B2B eCommerce and related practitioners

In this episode, Jason & Brett discuss the state of B2B eCommerce, how he has seen it evolve over the last decade, as well as what's next for B2BEA.ORG

Check our sponsor for this episode: Mikata

Welcome to 'Mentoring Moments', a sub-series of the Podcast

Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions

These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!

The episode title outlines some of the topics covered in the episode for reference

If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Michael is the Co-Founder of PostPilot - https://www.postpilot.com

PostPilot is a SaaS platform that offers Direct Mail marketing reinvented for modern eCommerce

PostPilot makes it a cinch to send personalized, profitable Direct Mail for eCommerce brands

PostPilot also integrates with common systems in the eComm martech stack such as Klaviyo, making it super easy to integrate PostPilot into existing Marketing Automation workflows

PostPilot makes sending direct mail as easy as sending an email!

In this episode, Jason & Michael discuss how effective Direct Mail is, why it has been shunned by many digital marketers and how they can recapture this opportunity at scale for the digital age

Michael is the Global Head of Digital Experience and Brand for W. L. Gore & Associates - https://www.gore.com

W. L. Gore & Associates are of course famous for manufacturing technical fabrics like their ground breaking Gore-Tex waterproof/breathable fabric

Michael has been working with W. L. Gore for nearly 5 years, helping them build out their B2B Digital Commerce experiences

Michael has worked for other leading B2B manufacturers such as BOSE & BOC Edwards and is a wealth of B2B eCommerce info

Michael knows exactly wjhat it takes to build world class B2B teams and sales enablement and shares from his deep pool of knowledge

In this episode, Jason & Michael discuss how he enables B2B digital commerce capabilities at some of the biggest manufacturers in the world!

Welcome to 'Mentoring Moments', a sub-series of the Podcast

Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions

These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!

The episode title outlines some of the topics covered in the episode for reference

If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Nik is the CCO & Partner of Scratcher - https://scratcher.io

Scratcher is a SaaS based, interactive eCommerce Gamification & Quiz Commerce Platform

Scratcher goes beyond traditional marketing to incentivise the customer journey with interactive marketing

Scratcher offers more than 20 interactive game formats such as:

Scratchcard, Wheel of fortune, Slot Machine, Dice, Mystery Box, Lucky Number

 

Scratcher helps brands to generate leads, enhance loyalty, promote products and drive salesIn this episode, Jason & Nik discuss eCommerce gamification and how brands of all shapes and sizes can increase engagement via Quiz Commerce

Dean is the Director, Global eCommerce Collaboration at Stanley Black & Decker - https://www.stanleyblackanddecker.com

Dean has been working with B&D for over 2 years - helping them build out their tech and capabilities around eCommerce and specifically, B2B eCommerce globally

Dean has a wealth of experience in the B2B eCommerce space and helping manufacturing brands go global with their eCommerce ambitions

In this episode, Jason & Dean discuss what it takes to enable B2B eCommerce at scale for global brands