The Ecommerce Influence Podcast

Ezra Firestone is a partner and head of digital marketing for BOOM! by Cindy Joseph, a cosmetic line designed from women of every generation. Hes also the founder and creative director of Smart Marketer, a site packed to gills with information for do-it-yourself entrepreneurs.

Most importantly, hes an ecommerce business owner just like you, running 6-figure drop shipping businesses, seven-figure manufacturing and importing businesses, and he has multiple physical products ecommerce stores.

Hes a world-renowned leader in Ecommerce and hes the first person the big boys reach out to when looking for the latest and greatest trends that are happening in ecommerce.

In this episode we talk about a simple little lead capture and email sequence you can use to get your prospects to convert in the first 48 hours, even if they are leaving your website.

Here is the 4 step process we use for lots of clients, getting upwards of a 5.7% conversion rate on visitors who were leaving their site and how you can start implementing today.

Topics Discussed:

• Actual results current clients are getting from this simple system
• Creating an irresistble offer
• Getting visitors to opt-in to your sequence
• Setting up the email campaign
• Segmenting your list
• Plus a lot more!

Steve Chou is the founder of Bumblebee Linens, an e-commerce site that sells handkerchiefs and linens for special occasions. Steve and his wife started this store so that his wife could quit her job to stay home with their first child. They were able to take their store from $0 to over $100,000 in profit in just one year.

Steve also runs an extremely popular blog, which also makes over $100,000, where he produces insightful and detailed information about his ecommerce success and failures, and "how you can start your own online store today."

He's been featured in the New York Times, Huffington Post, ABC, MSNBC, and his small business podcast has been topping the iTunes podcast charts for weeks.

• His journey from $0 to $100k in profit in under one year
• How he's doubled his mobile site conversions
• A little trick to help you improve your Facebook ads conversions
• Why your unique value proposition is the first thing you should be testing
• Plus a lot more!

• BumbleBeeLinens.com
• MyWifeQuitHerJob.com
• ProfitableOnlineStore.com
• Optimizely
• Google Website Optimizer (Now Google Content Experiments)
• Advanced Web Metrics with Google Analytics (Book)
• Steve's Post: The Moment I Realized How To Achieve Limitless Productivity
• Steve's Podcast
• Follow Steve On Twitter

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them.

We do read all of the reviews and we'll answer your questions or comments on future episodes.

Cheers, Austin & Chad!

You have 8 seconds to make an impression on a site visitor and your unique value proposition is the number one thing that will determine if your store visitors will continue reading about your product, or if they leave your site never to return. Your unique value proposition is the driver of your conversion rate potential, and in this episode of Candid Conversation we discuss how to create one using both good and bad examples we have seen to guide you along the way.

Sam founded Greenvelope back in 2008 in his college dorm room after raising initial funds from pressure washing driveways and delivering pizza, and he put $50,000 towards his dream of disrupting the electronic invitation industry. In this episode, Sam talks to us about how he bootstrapped Greenvelope from his dorm room into a successful ecommerce business and what he's learned along the way, how to have personable, yet automated, customer service that brings in raving reviews, a split test that gave him a 10% sales boost, plus a lot more.

In this Candid Conversation we talk about the cart abandonment epidemic that plagues nearly all ecommerce companies and results in a total industry loss of about $18 BILLION dollars each year. We will show you the basics on how to properly implement a cart abandonment recovery program that can recover 8% to 15% of your sales while building goodwill with your customers.

Andy Fallshaw is CEO of Bellroy Wallets where they design and produce wallets that are elegant, functional, delightful to use, and, they're designed for an active lifestyle. Andy's background includes heading up two major division of global surf-wear empire Rip Curl, starting an investment group, and a few other businesses. He's a seasoned ecommerce exec that loves to travel and knows how to make things happen and he chats with us about some incredible life hacks to be more productive, what you can do to start forming better habits in your business, and why you shouldn't be looking for your passion.

Andrew Youderian is the owner of eCommerce Fuel and the host of the wildly popular eCommerce Fuel Podcast, where he helps eager entrepreneurs 'start a store, and change their lives'. He owns multiple ecommerce businesses and will be chatting with us today about his journey from the corporate world to selling his first commerce store, a current split test case study, one of his biggest eCommerce failures and how you can avoid the same mistake, his most profitable marketing campaign ever, and much more.

Brad Kam is the VP at Curebit, where they acquire new customers for some of the most well known ecommerce brands, including Diamond Candles, Bonobos, Toms, and Serena and Lily. They are partly responsible for helping Bonobos double their customer base year-after-year, and in 2012 Curebit helped Bonobos drive over 25% of their new customers. Today we're going to talk about how you can build a strong referral marketing program for your company, and how to avoid the mistakes most business owners make when setting it up.

Austin talks with us today about the Canton Fair. It is the largest trade show in all of Asia where foreign importers go to find products produced in China to be brought to their own market whether it's in the US, Europe, Australia, Africa, etc. It's a chance to see thousands of potential products in a 5-day period. Austin talks with us about what to expect, how to prepare, and how to make it a successful trip.