Being in a physical products based eCommerce business is a whole different animal to other eCommerce businesses. Even though successful entrepreneurs share similar habits that aid in their success, you will need specific habits and tools to thrive in a physical products based eCommerce business.

Today I’m sharing my top habits of successful bosses. If you are the founder and CEO of your business, stay tuned! Because I'm going to be sharing my favorite tips on embracing your inner boss and taking the lead.

Full Show Notes at https://www.kristisoomer.com/blogs/retail/8-habits-of-successful-ecommerce-ceos

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People get into eCommerce for a variety of reasons; We are building businesses to connect deeper with our purpose, fuel our life goals, and support our lifestyles. The key to building a business that will enable us to be removed from the business and not have it fall apart

is having the right systems and processes in place.

Today we’re going to talk about what a process is in an eCommerce store, why having no processes or loose processes will hold you back from scaling, and the basics of how to create a process.

Full Show Notes at https://www.kristisoomer.com/blogs/retail/how-the-p-word-will-hold-you-back-from-scaling-your-ecommerce-brand

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Are you sure that your product will sell? There’s no worse feeling than realizing that the product you thought is awesome doesn't sell at all. Avoid this feeling by learning a few valuable tips from Matt Edmundson, an eCommerce entrepreneur and coach and founder of several eCommerce businesses such as Jersey Beauty Co, Vegetology, and Lightbulb Agency.

Matt talks about the importance of storytelling in product promotion and how to craft a story that resonates with your target market. He then shares a 6-item checklist you can use to build a profitable eCommerce website, which includes leveraging different platforms like social media, email, and podcasts.

Full Show Notes at https://www.kristisoomer.com/blogs/retail/how-to-build-a-great-ecommerce-brand-ft-matt-edmundson

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Are you a business owner who had a rocky Q1 2021? Well, you’re not alone. In this episode, I will be vulnerable to share with you the struggles I’ve encountered at the start of 2021 and how I’m managing them. I will then discuss a simple yet helpful activity that might also get you over the hump. Here’s a clue: You’ll have to draw a plus sign first.

Aside from that activity, I will break down a couple of steps you can take now to reevaluate your goals and a few pieces of advice you need to remember in running a business. Again, you are not alone in this struggle. Rocky quarters are normal, so is the feeling of being uncomfortable always. We just have to embrace all of them and hold on to why we started what we’re doing in the first place.

Full Show Notes at https://www.kristisoomer.com/blogs/retail/what-to-do-if-2021-is-rocky-for-your-business

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Quitting your day job to follow your passion is no joke. A decision like this can make or break your career and life, either bringing you the freedom that a 9-5 job cannot offer or making you extremely regretful that you left your stable income stream. This last thought might scare you, but you are not alone. That is completely normal! Leaving your comfort zone is always scary, but just as many have said, growth occurs outside of a comfortable setting.

We know you’ve thought about these things already, and these are the reasons we invited a guest who had been there. Jacinta Gandy, the founder of Social Circles, joins us in this episode to share her experiences in leaving behind her day job to start her own business.

Full Show Notes at https://www.kristisoomer.com/blogs/retail/how-to-quit-your-day-job-ft-jacinta-gandy

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Today’s episode is about systems and processes. As you start your ecommerce journey, you will probably do a lot of work. You will probably need people to do some of those work for you. However, you can save time and money as an ecommerce starter by using different productivity tools and project management apps that I will happily share with you. Many of these apps are free while some of them are not.

What I want you to realize is paying for these apps does not necessarily mean they are expenses. They’re actually investments that help you grow your business. If paying $10 monthly for an app will help you make $100,000 in profits, then that app is worth it, and there are many apps that are like that. These apps are not only beneficial for customer experience, but also in human resources and company culture.

Full Show Notes at https://www.kristisoomer.com/blogs/retail/the-essential-virtual-tools-for-your-ecommerce-business

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High-converting and high-impact Facebook ads are Lauren Schwartz’ cup of tea. As a design professional for over 15 years now, Lauren has personally led the creative strategy for many businesses, including top brands like Love Wellness, APL, Colourpop, Our Place, and Leaf Shave.

In this episode, Lauren shared a ton of value in creating profitable ads online. She talks about the importance of a creative strategy, ad campaign testing, and free tools that can help you create ads even with your phone. One rule of thumb she shared today is that you should be able to explain your product to a 5-year old. Are wondering what her other tips are?

Full Show Notes at https://www.kristisoomer.com/blogs/retail/paid-ad-creative-that-drives-the-click-through

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Let’s talk about financing. Many product-based startups don’t realize they are doing pricing wrong because they lack a process and they don’t know the true value of their products. Pricing is challenging especially in the ethical business space, leaving business owners with little to no profits but so much work to do.

I’m here to walk you through a simple process to price your products right. There are a few numbers to consider, but I promise, you need to know these numbers to save yourself from the painful feeling of running your business to the ground. Aside from numbers, I also need you to take some self-reflection and ask honest questions about yourself. Let’s answer those questions and learn how to price your products for profit!

Full Show Notes at https://www.kristisoomer.com/blogs/retail/pricing-your-product-for-profit

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Shelby Fowler, Founder of Fempire Media, is a Facebook ads and online marketing expert passionate about helping entrepreneurs save time and make more money with an automated sales machine. Fempire Media has two ways to help entrepreneurs: “done for you” and “done with you.” Whatever option you choose, Shelby and her team will make every cent you spent worth it.

After all, that’s what entrepreneurs and business owners are looking for in ad spending. In this episode, Shelby will share the steps she’s taking to run successful ad campaigns on Facebook and Instagram. She will give some reminders that entrepreneurs should keep in mind before running an ad campaign and a few practical tools that can be used to create ad content.

Full Show Notes at https://www.kristisoomer.com/blogs/retail/the-framework-for-successful-facebook-ads

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This week is all about comparisons. Many times we find ourselves comparing what we have achieved so far with everyone else’s successes. That is something that is innate among us, which is only worsened by social media. Even in businesses, sometimes we can’t help but compare our brands with others, thinking about what's working for them and what’s not working for us.

In this episode, I will share 5 tips to deal with comparisons. These tips are valuable for founders who are trying to grow their businesses while fighting against their tendency to compare. You see, comparisons are not bad, as long as they are fair comparisons. Once we realize that it is unfair for us to compare our Day 1 to someone else’s Day 100, we can now focus on what we can control, and that’s our vision and goals for ourselves.

Full Show Notes at https://www.kristisoomer.com/blogs/retail/5-tips-for-dealing-with-comparison-as-a-founder

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