Do you know who your dream customers are? These are the individuals who love your products, leave incredible reviews, and feel strongly aligned with your mission. On this week’s episode, I’m asking an important question: are you your own dream customer? Let’s find out. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/are-you-your-dream-customer

Self care may not look the same for everyone, but everyone should be taking time to build a positive mindset and overcome negativity. On this week’s episode, I’m welcoming Natalie Cooper from Mind Your Own to discuss the power of mindfulness, intention and self-care. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/it-s-boss-to-prioritize-self-care

Do you get overwhelmed with business planning and goal-setting? On this week’s episode, I’m sharing an alternative goal-setting method for 2021 so you can break down goals into actionable items and build alignment in your business. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/planning-strategy-2021

This episode is all about optimizing your website. I’m bringing on a special guest to help you make sure you’re communicating the right message to your potential customers. On this week’s episode, I’m chatting with website expert Reese Spykerman to talk all about converting visitors into customers. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/create-an-ecommerce-store-that-actually-converts

Entrepreneurship is all about continuous learning, but it doesn’t have to be strictly business-related. As the year comes to a close, I want to reflect on my favourite podcasts that I think everyone should listen to. On this week’s episode, I’m sharing ten marketing, mindset, and “just-for-fun” podcasts that I love listening to. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/my-10-favourite-podcasts-of-2020

If you’re not using email marketing in your business, you may be leaving money on the table. From sharing your story with potential customers to closing abandoned checkouts, email has a ton of purpose for eCommerce businesses. On this week’s episode, I’m chatting with Jessica Totillo Coster from eCommerce Badassery to give you a full rundown on email marketing and how to turn your customers into repeat purchasers. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/email-marketing-with-jessica-totillo-coster

This past month, I had to step in and take over the management of my fashion brand’s social media accounts. 30 days later and I’ve learned a ton about selecting the best channel for my business, best-performing posts, and how to connect with our audience. On this week’s episode, I’m sharing all the lessons I learned during my stint as social media manager, and my tips for successfully running your brand’s socials. Read the full show notes: https://www.kristisoomer.com/blogs/retail/what-i-ve-learned-from-running-our-social-media

Congratulations, you’ve made it through one of the busiest times in eCommerce history. Now that Black Friday is over, how can you measure your performance from a quantitative perspective and build on it for next year? On this week’s episode, I’m sharing results from my own business, trends we saw over BFCM weekend, and how to use analytics to grow your revenue. Read the full show notes: https://www.kristisoomer.com/blogs/retail/black-friday-2020-ecommerce-recap

This year has flown by, and it’s time to start thinking about 2021. On this week’s episode, I’m sharing 8 things you need to learn to give up if you want to build a growth mindset and scale your business. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/8-things-to-give-up-to-grow-this-2021

With everything that’s changed this past year, it’s easy to feel like you’re not in control of your situation. But you have choices to make every day, and there are steps you can take to build a better mindset. On this week’s episode, I’m chatting with Besty Milne and Laura Milne from Luscious Hustle to learn all about getting back to your “true why” and how lunar cycles impact your business. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/luscious-hustle