Richard breaks down what’s holding most 7-figure brands back from crossing into 8-figure territory, and announces CTC’s first in-person workshop designed to close that gap. On September 2nd, 2026, CTC is hosting the Seven-Figure Growth Workshop at our Costa Mesa office. Taylor Holiday will deliver the keynote, and founders will rotate through five hands-on workshops...

Tony Chopp, VP of Paid Media at Common Thread Collective, breaks down CTC’s Google Ads Canon, the complete framework we use to turn Google into a true demand-harvesting machine for 7-9 figure ecommerce brands. Learn how to expand your search frontier beyond product queries, set incrementality-adjusted ROAS targets, and structure campaigns for maximum profitable growth....

Most ecommerce brands head into Q4 carrying too much inventory and not enough cash, and those two problems are directly connected. In this episode, Richard Gaffin sits down with Anmar Anmar Abdul Jawad, Director of Profit Engineering at CTC, to walk through the Cashmas in July framework, a four-step process for liquidating slow-moving inventory in...

Stale inventory and thin cash flow are the two things that show up in nearly every Q3 conversation we have with ecommerce brands. In this episode, Richard Gaffin and Randall Thompson break down Cashmas in July, a CTC framework for turning slow-moving inventory into real cash before Q4 bets get expensive. Topics covered: Why Q3...

Joy Sharma runs CTC’s PE7 program for mid to high 7-figure brands. His claim: if you’re stuck at a growth plateau, he can diagnose what’s wrong without looking at your ad account. The answer is almost never creative. It’s almost never ad structure. It’s offer-market fit. In this episode, Joy breaks down why Facebook’s auction...

Meta has fundamentally changed how it targets and delivers ads, and most brands are still operating on the old rules. In this episode, CTC’s VP of Paid Media Tony Chopp breaks down the CTC Methodology for Meta advertising: why creative is now the targeting, how Meta’s Andromeda and GEM systems make decisions no human operator...

Your platform ROAS is not the truth. It’s a story your attribution tool tells you. Luke Austin, breaks down exactly how CTC approaches marketing measurement — and why the gap between platform-reported numbers and actual incremental revenue is where most brands make their worst capital allocation decisions. This is Part 3 of the CTC Canon...

Most brands forecast from gut feel and ROAS. CTC runs on four interlocked proprietary models that produce a daily P&L forecast with 3.1% accuracy across more than $3 billion in GMV. In Part 2 of the Canon series, Luke Austin breaks down each model, how they connect, and what a Profit Engineer actually does with...

Every dollar spent on SaaS is a dollar that does not go into ads. In this episode, Luke Austin sits down with Gil Dyen, Head of Marketing at Rutsu Barefoot, to walk through a real email and SMS platform migration to Omnisend — what drove the decision, what the process actually looked like, and how...

Every forecast is wrong. The question is whether yours is useful. Luke Austin, walks through the CTC Methodology series opener: a complete operating model for making profit predictable across ecommerce brands. This is not a spreadsheet. It is a four-step system built on 12 years of experience and $4 billion in GMV, combining proprietary data...