We're back for Season 2 and we are kicking things off by going right back to the beginning. In this episode, Sophie and Aimee take a trip down memory lane and share the real story behind building our wedding marketing agency. From 7am meetings before full-time jobs to not paying ourselves in the early years, to the terrifying moment we both went full-time and were met with radio silence - it’s all here.

We talk about what we wish we had known when we started, the calculated risks that paid off, navigating COVID as a two-person business, and why sharing the same money mindset has been one of their biggest competitive advantages as business partners.

If you're building a wedding business, or just love a good origin story, this one's for you. Welcome back. It's 2026 and we are just getting started.

A behind-the-scenes conversation recorded live at New York Bridal Market with Christina Wettstein, one of the most influential voices in global bridal buying and founder of two of the industry’s most respected trade events. This episode explores what it takes to prepare for bridal market, design strategically, and stay relevant in an ever-evolving industry.

Produced by Talkback Media

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Recorded live at New York Bridal Market, this episode of The Edit by Engaged Creative features Anna, the owner of A&Bé Bridal Boutiques. Known for her cool-girl approach and beautifully curated boutiques across the U.S., Anna shares how she’s built a brand rooted in authenticity, connection, and listening to her brides.

Produced by Talkback Media

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In this episode, we sit down with New Zealand based Bridal Designer Trish Peng to talk about what the rest of the bridal world thinks of Australian and New Zealand designers, the power of founder-led marketing and lessons in letting go in order to grow.

Produced by Talkback Media

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On todays episode we chat with Kennedy, the voice behind Gown Eyed Girl, about the content gap in bridal, why TikTok became a game-changer, and why she refuses to use AI in her work. She shares her take on industry trends, individuality in weddings, and what bridal vendors need to hear about showing up online with personality.

Produced by Talkback Media

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In this episode, we’re joined by Andie from The Bridal Journey to talk about building a creative brand with staying power, the shift towards individuality in weddings, and why visibility and brand awareness still matter more than ever. A must-listen for any wedding vendor wanting to evolve with the industry.

Produced by Talkback Media

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In this episode, we chat with Carla Jenkins, founder of Made With Love Bridal, about the real behind-the-scenes of building one of Australia’s most-loved bridal brands. From her proudest moment landing 56 stockists in NYC, to the daily habits that keep her grounded, Carla opens up about balancing mum life and business, why switching off her emails was a game-changer during breastfeeding, and how she leads her team to think for themselves. This is a must-listen for any wedding business owner juggling big dreams and real life.

Produced by Talkback Media

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In this episode, Aimee and Sophie break down what you need to know before putting your ad spend into Meta platforms. We cover the difference between boosted posts and a real paid ads campaign, the hidden Apple service fee that can catch you out, and what realistic ROI looks like when couples can spend months researching before booking. You’ll learn why having multiple ad creatives to test is non-negotiable, and whether Facebook is still worth it for wedding vendors. If you’re ready to experiment with ads in a smart, strategic way, this one’s for you.

Produced by Talkback Media

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In this episode of The Edit by Engaged Creative, we break down how wedding vendors can use TikTok without feeling awkward or overwhelmed. From behind-the-scenes clips and quick tips to face-to-camera videos (and how to ease in if you’re camera-shy), we share what’s working right now.

We talk about why you don’t need to rely on dance trends, the power of venue walk-throughs and voiceovers, and why manually posting still outperforms scheduling. If you’ve been avoiding TikTok, this is your nudge to get creative and start experimenting.

Produced by Talkback Media

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In this episode, Aimee and Sophie get real about what’s holding too many wedding businesses back from consistent bookings. We talk about why scrappy branding won’t cut it once you’re a few years in, why posting alone isn’t a marketing strategy, and why an annual audit is non-negotiable if you want real direction.

You’ll hear why your analytics should be your best friend and how to make sure your content is more than pretty, it needs to educate, inform or inspire. If you’re ready for the truth bombs that help you actually grow, this is the one to listen to.

Produced by Talkback Media

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