Today I'm talking with Ryan Battles, author of SaaS Marketing Essentials and co-founder of Harpoon, a financial goal‑setting, time‑tracking, and invoicing app for freelancers and consultants. Ryan shares what lead to him writing SaaS Marketing Essentials, how he has applied those lessons to Harpoon, what has worked well, what hasn’t, and shares the surprising ad channel they used to cheaply build a launch list. Ryan has a great mind for thinking holistically about how to build and market your SaaS, he literally wrote the book on it, so you guys are in for a treat with this one.

Today, I'm really excited to be talking with Josh Pigford of Baremetrics which provides zero-setup subscription analytics and insights for Braintree, Stripe, and Recurly. Josh launched Baremetrics in 2013 and hit 5k MRR within the first five months completely bootstrapped, doing everything himself. Since then, Baremetrics has raised 800,000, built a team of 7, and grown to 55k MRR. In this interview, Josh talks about what it's like to get off to such a fast start, the decision to raise money, their plans for growth in the future, but above all else he talks about his decision to embrace transparency and how he is able to drive forward in the face of all the armchair quarterbacks it brought out.