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The Efficient Spend Podcast
The Efficient Spend Podcast episodes
- Incrementality & App Programmatic - Remerge Deep Dive | Pan Katsukis
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Pan Katsukis, CEO of Remerge, dives deep into the intricacies of incrementality testing and its critical role in modern marketing. Pan shares insights on optimizing media mixes, avoiding cannibalized spend, and navigating the evolving challenges of privacy regulations in the ad tech space.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Pan Katsukis is the CEO and co-founder of Remerge, with over a decade of experience leading programmatic advertising and app re-engagement initiatives. He is passionate about leveraging data-driven strategies and incrementality testing to help global brands optimize their ad spend and drive scalable growth.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH PAN: https://www.linkedin.com/in/katsukis/
EPISODE LINKS:
https://www.remerge.io/incrementality
https://www.remerge.io/methods
https://developer.apple.com/app-store/user-privacy-and-data-use/
https://www.google.com/ads/data-driven-attribution/
https://developers.google.com/ads-data-hub
https://support.google.com/analytics/answer/1008015
https://www.adjust.com/resources/insights/ios14-idfa-privacy-report/41 min - The Paramark Playbook: Scaling Success with Marketing Science | Pranav Piyush
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Pranav Piyush, Co-Founder of Paramark, shares his journey from consulting and product management to becoming a founder, with a focus on optimizing media mix and marketing spend. He discusses key lessons from his time at PayPal, Dropbox, and Invoice2go, touching on topics like conversion rate optimization, attribution challenges, and incrementality.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Pranav Piyush is the Co-Founder of Paramark, a leading media mix optimization platform. As an expert in performance marketing and data-driven growth strategies, he has helped companies like Dropbox, PayPal, and Invoice2go scale through innovative experimentation and manage multi-million-dollar marketing budgets.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH PRANAV: https://www.linkedin.com/in/pranavp/
EPISODE LINKS:
https://www.groupm.com/about/
https://marketingplatform.google.com/about/search-ads-360/
https://www.google.com/partners/
https://about.rogers.com/?icid=R_COR_JOR_OB4PMA
https://www.marketme.co/
https://themindfulsteward.com/categories/
https://www.healthline.com/nutrition/omega-3-supplement-guide
https://www.healthline.com/nutrition/magnesium-supplements37 min - From Micro Celebrities to The Terminator: Leveraging Influencers for Maximum Impact | Sean Bacastow
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Sean Bacastow, a tech marketing veteran and founder of PeerFunnel, shares the intricacies of influencer marketing and the real value behind social media metrics. He also discusses how his experience with celebrities like Arnold Schwarzenegger shaped his advertising approach.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Sean Bacastow is a seasoned marketer with a decade of experience in tech marketing, including leadership roles at companies like Represent and Cameo. He's now the founder of PureFunnel, where he helps tech startups grow through strategic advertising across platforms like Facebook, Instagram, Google, and more.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH SEAN: https://www.linkedin.com/in/seanbacastow/
EPISODE LINKS:
https://purefunnel.com/#calendly
https://www.cameo.com/about
https://www.diewithzerobook.com/welcome
https://ads.google.com/intl/en_PH/home/?pli=1
https://www.coca-colacompany.com/
https://garyvaynerchuk.com/35 min - Why You're Measuring Ad Spend Wrong—and How to Fix It! | Gabriele Franco
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Gabriele Franco, CEO and co-founder of Cassandra, discusses the evolving landscape of Marketing Mix Modeling (MMM). He shares insights from his journey in developing tools that democratize complex marketing analysis for non-technical marketers. Gabriele explains the impact of iOS 14, the challenges of media allocation, and how modern MMM tools can guide strategic decision-making for brands, enabling them to optimize their marketing spend with precision and confidence.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Gabriele Franco is the CEO and co-founder of Cassandra, with extensive experience in performance marketing, managing over €12 million in advertising investments. He is passionate about making advanced marketing mix modeling accessible to non-technical marketers, helping businesses optimize their media spend.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH GABRIELE: https://it.linkedin.com/in/gabriele-franco-hybrida
EPISODE LINKS:
https://mmm.cassandra.app/#howitworks
https://www.meta.com/business
https://www.nielsen.com/news-center/
https://www.kantar.com/expertise/advertising-media-pr
https://github.com/facebook/prophet37 min - PPC Lessons From Enterprise Brands to SMBs | Sean Grabowski
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of The Efficient Spend Podcast, Sean Grabowski, founder of Keepers Digital Marketing, shares his journey from managing large enterprise accounts at top agencies to running a specialized PPC agency focused on SMBs. Sean discusses the nuances of media mix optimization, the challenges of scaling ad spend while maintaining ROI, and the importance of setting clear client expectations in both corporate and small business environments.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Sean Grabowski is a digital marketing expert with 8 years of experience in paid media, having managed major accounts for top agencies before founding Keepers Digital Marketing. He specializes in Google and Facebook ads, helping SMBs optimize their ad spend and achieve growth through data-driven strategies.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH SEAN: https://ca.linkedin.com/in/sean-grabowski-6646056b
EPISODE LINKS:
https://keepersdigital.com/digital-marketing-blog/https://themindfulsteward.com/categories/
https://www2.deloitte.com/ph/en/pages/about-deloitte/articles/about-deloitte.html
https://www.groupm.com/what-we-do/
https://www.mindshareworld.com/news49 min - How to Find Incremental Customers in Hard-to-Measure Channels | Simon Mills
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Simon Mills, Founder of George St Growth, talks about how to make the most of your marketing budget using affiliate marketing and out-of-home advertising strategies. He also shares tips on how startups can grow their campaigns effectively, balancing brand awareness with direct sales tactics.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Simon Mills is a media mix optimization expert with extensive experience in digital and offline marketing, having successfully scaled growth at multiple B2C and fintech companies. He is passionate about leveraging data-driven strategies to maximize ROI and drive impactful results across various channels.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH SIMON: https://www.linkedin.com/in/simonmills3/
EPISODE LINKS:
https://www.perkopolis.com/about?page=1
https://www.nerdwallet.com/security?trk=nw_gf_5.0
https://www.rocked.us/platform
https://www.outbrain.com/blog/
https://www.taboola.com/blog/43 min - Google Product Manager turned Incrementality Founder | Zachary Epstein
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Zachary Epstein, founder of Haus and a former Google Product Manager, discusses the alignment of incentives between ad networks and advertisers, the complexities of performance measurement, and the importance of quickly testing and learning from marketing experiments. He shares his insights on the evolution of ad platforms and democratizing access to sophisticated marketing tools.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Zachary Epstein is a marketing analytics expert with over a decade of experience, former product manager at Google and founder of Haus, a company specializing in causal inference analytics and data infrastructure, helping companies optimize their marketing spend through sophisticated experimentation and measurement tools.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH ZACHARY: https://www.linkedin.com/in/zach-epstein-b7b10525/
EPISODE LINKS:
https://www.haus.io/about
https://ads.google.com/intl/en_PH/home/
https://www.facebook.com/business/ads
https://www.marketingevolution.com/knowledge-center/incrementality-in-marketing
https://bookdown.org/mike/data_analysis/causal-inference.html
https://support.google.com/google-ads/answer/
https://www.youtube.com/ads/44 min - Inside Nesto's Media Mix Success | Kristian Kletke
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Kristian Kletke, Director of Growth and Integrated Media Marketing at Nesto, shares her journey from agency life to in-house performance marketing, managing a $50 million media budget, and scaling Nesto from a startup to a major player in the fintech space. She discusses media mix optimization, creative testing, and the challenges and strategies of integrating both online and offline marketing channels.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Kristian Kletke is a growth and media marketing leader with 8+ years of experience in performance marketing, managing over $50 million in media spend. As the Director of Growth at Nesto, she has successfully scaled the digital mortgage lender from a startup to a leading fintech company, leveraging her expertise in media mix optimization and creative testing.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH KRISTIAN: https://www.linkedin.com/in/kristian-kletke
EPISODE LINKS:
https://www.nesto.ca/about-us/
https://www.junglemedia.ca/contact/
https://ads.google.com/home/tools/
https://www.facebook.com/business/ads
https://www.typeform.com/templates/
https://www.youtube.com/c/AlexHormozi/videos45 min - Inside Afterpay's Successful Partner Marketing Strategy | Yulia Derdemezis
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Yulia Derdemezis, Founding Marketing Lead of Treet, shares her insights on optimizing marketing spend and driving revenue growth for tech startups. She discusses the importance of co-marketing and partner marketing strategies, detailing her experiences at Afterpay and Treet.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Yulia Derdemezis is the Founding Marketing Lead of Treet, with over a decade of experience in both B2B and B2C sectors, focusing on tech startups. She has driven significant growth at companies like Afterpay, built the marketing function from the ground up, and helped secure Series A funding.
VISIT OUR WEBSITE:
https://www.efficientspend.com/
CONNECT WITH PAUL:
https://www.linkedin.com/in/paulkovalski/
CONNECT WITH YULIA:
https://www.linkedin.com/in/yuliaderdemezis/
EPISODE LINKS:
https://www.afterpay.com/en-US/how-it-works
https://www.treet.co/post/a-guide-to-earth-month-12-ways-to-leverage-resale https://www.shopify.com/solutions/b2c/enterprise
https://www.shopify.com/solutions/b2b/enterprise
https://www.salesforce.com/products/marketing-cloud/overview/40 min - The Future of Marketing Measurement with Rockerbox | Ron Jacobson
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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Ron Jacobson, co-founder and CEO of Rockerbox discusses the evolution of the company, their approach to optimizing media spend, and the importance of accurate measurement in marketing. He also shares his insights on the challenges and the methodologies of multi-touch attribution and the impact of privacy regulations on data sharing in the advertising industry.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Ron Jacobson is the Co-Founder and CEO of Rockerbox, a premier marketing measurement and attribution platform. As a technologist and marketing measurement expert, he has transformed how companies approach marketing attribution and data-driven decision-making.
VISIT OUR WEBSITE:
https://www.efficientspend.com/CONNECT WITH PAUL:
https://www.linkedin.com/in/paulkovalski/CONNECT WITH RON:
https://www.linkedin.com/in/rjjacobson/EPISODE LINKS:
https://www.rockerbox.com/blog
https://www.strava.com/
https://zapier.com/
https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X
https://www.reforge.com/
https://gdpr.eu/
https://www.apple.com/privacy/
https://ai.stanford.edu/
https://www.csail.mit.edu/41 min
About The Efficient Spend Podcast
From the publisher's feed
Efficient Spend helps start-ups turn media spend into revenue. Learn the tools, tactics, and frameworks that the world's top marketers utilize to optimize their spend!