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The Efficient Spend Podcast
The Efficient Spend Podcast episodes
- How Twigeo Finds Hidden Profits for Fortune 500 Companies and Startups Alike | Kalle and Eric
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Kalle Mobeck and Eric Qvennerstedt of Twigeo share their insights on optimizing marketing spend through Geo lift testing. They discuss the challenges and benefits of this method, especially after recent privacy changes. They provide real-world examples of how it has helped clients improve their advertising strategies and insights on the importance of client trust and the impact of accurate measurement on driving revenue growth.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guests: Kalle Mobeck is a marketing expert with over 10 years of experience in optimizing marketing spend at Twigeo. He has successfully driven substantial revenue growth for clients through innovative strategies and precise measurement techniques like Geo lift testing.
Eric Qvennerstedt is a seasoned marketing professional with over 7 years of experience in optimizing digital marketing strategies at Twigeo. He has a strong track record of enhancing client growth through data-driven approaches and advanced measurement techniques like Geo lift testing.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH KALLE: https://www.linkedin.com/in/kallemobeck/
CONNECT WITH ERIC: https://www.linkedin.com/in/eric-qvennerstedt-93612787/
EPISODE LINKS:
https://twigeo.com/
https://www.invoca.com/blog/media-mix-modeling
https://facebookincubator.github.io/GeoLift/
https://research.google/pubs/measuring-ad-effectiveness-using-geo-experiments/48 min - Unique Content Strategies, Organic Growth Principles, and Audience Leverage | Neal O'Grady
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Neal is the founder of Demand Curve, Bell Curve, and Un-ignorable. He has over a decade of experience as a serial entrepreneur and writes a weekly newsletter to nearly 96,000 founders and marketers.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH NEAL: https://www.linkedin.com/in/nealogrady/
44 min - Allbirds Hyper-Growth, Profitable Spend, and High-Leverage Activities | Jim Kingsbury
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Jim Kingsbury is a Fractional CMO and E-commerce executive with deep expertise in customer acquisition, LTV growth, and digital product management. With a career spanning various high-profile brands, including a significant tenure at Allbirds during its hyper-growth phase, he has demonstrated a keen ability to drive growth through innovative marketing practices.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH JIM: https://www.linkedin.com/in/jimkingsbury/
43 min - Emotional Motivators, Neuromarketing Principles, and Psychological Creative | Sarah Levinger
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Sarah is a behavior strategist and expert in consumer psychology. Voted as a Top 20 E-commerce Expert to follow in 2023, she works as a paid creative consultant leveraging psychological principles to grow E-commerce brands. She also runs the wildly popular newsletter "The Best Brands Do This" where she shares advanced neuromarketing secrets that billion-dollar brands use to convert customers.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH SARAH: https://www.linkedin.com/in/sarahlevinger/
50 min - $30k/Month Solopreneurship, Paid Media Tricks, and B2B SaaS Growth | Nick Lafferty (Loom, Modernize)
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Nick Lafferty is a growth consultant and the founder of Early Exit Club- a resource where he demystifies the journey of quitting his job to work as a Solopreneur. With stints at Loom, Modernize, and a plethora of high-growth B2B SaaS brands, Nick has a unique set of experiences in paid media, affiliate marketing, and B2B SaaS growth.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH NICK: https://www.linkedin.com/in/nicklafferty/
48 min - From Big Tech to Startups: A Marketing Science Journey | Jon Lorenzini (Google, Facebook, LiftLab)
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Jon is a marketing science expert with a rich background in leveraging data analytics to optimize ad spend across major tech platforms. With experience at Google, Facebook, and Snap, he specializes in incrementality testing and media spend efficiency. At LiftLab, Jon has been pivotal in pioneering advanced testing methodologies to drive significant revenue impact.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH JON: https://www.linkedin.com/in/jonathanlorenzini/
48 min - AI Ads, Performance Creative, and the Ready Set Journey | John Gargiulo
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: John is the CEO and co-founder of Ready Set, a performance creative agency serving brands like Coinbase, Hims and Hers, and Smile Direct Club. With 15 years of creative strategy experience and a previous stint as a global product marketing lead for Airbnb, he brings a wealth of experience to understanding creative production at scale.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH JOHN: https://www.linkedin.com/in/john-gargiulo/
49 min - Customer Acquisition at Airbnb & Upwork | Alvin Ding
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Alvin Ding is a seasoned marketing expert with a proven track record of optimizing marketing spend and driving revenue growth across various industries. Having held pivotal roles at companies like Upwork and Airbnb, and consulting for brands such as Spotify, Alvin's expertise spans strategic planning, client acquisition, and leveraging technological advancements in marketing.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH ALVIN: https://www.linkedin.com/in/alvinding/
48 min - Revenue Growth, CAC Wins, and Influencer Marketing | Jake Abrams (Odyssey)
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Jake is a DTC marketing leader focused on growing 7 & 8 figure Ecomm brands. He currently runs Odyssey- a lean agency focused on revenue & ROAS growth through media buying, creative, conversion rate optimization, and email/SMS.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH JAKE: https://www.linkedin.com/in/abramsjake/
39 min - Ad Creative Strategy and Testing at Scale | Evan Lee (Motion App)
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Evan is the Head of Partnership and Business Development at Motion App. Motion App is a creative analytics platform that combines visual content with performance metrics to help growth teams improve their creative strategy.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH EVAN: https://www.linkedin.com/in/evanlee14/
49 min
About The Efficient Spend Podcast
From the publisher's feed
Efficient Spend helps start-ups turn media spend into revenue. Learn the tools, tactics, and frameworks that the world's top marketers utilize to optimize their spend!