The Effortless CEO

There are always people who want, need, and are actively searching for your services…they simply need to know that you exist. 

Join me in today’s episode as I share some insights into why no one knows your business exists and why this is the best news ever!

Grab the Full Show Note HERE

Link to Music Credits
Track: Positive Motivation
Author: AShamaluevMusic (ASM)
Publisher: CD Baby (IPI 700570289)

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Welcome to episode 156 of The EffortLESS CEO Podcast! If the thought of pitching your services, getting on a sales call, or making direct offers to potential clients makes you break out in a cold sweat—or if it just feels overwhelmingly uncomfortable to market your business—then this episode is for you. Today, we’re diving into the world of selling: why it feels so hard, and what you need to know to transform selling into something you actually enjoy.
Grab the full show notes HERE

Link to Music Credits
Track: Positive Motivation
Author: AShamaluevMusic (ASM)
Publisher: CD Baby (IPI 700570289)

Connect With Ilonka On Social Media
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Did you know that only half of the promises we make are actually kept? That’s a shocking stat—and it’s the reason why trust in leadership often falters.

In this episode, we dive into why honoring commitments is non-negotiable in business. We explore how broken promises erode trust, hurt team morale, and damage your credibility as a leader.

You can grab the full show notes and any resources mentioned during the episode HERE

Link to Music Credits
Track: Positive Motivation
Author: AShamaluevMusic (ASM)
Publisher: CD Baby (IPI 700570289)

Connect With Ilonka On Social Media
Instagram | Facebook | YouTube

In this episode, we dive into the complex, often emotional journey of entrepreneurship, sparking a conversation around what makes a business truly "real." We also share invaluable lessons learned through the challenges of business ownership.
You can grab the full show notes and any resources mentioned during the episode HERE

Link to Music Credits
Track: Positive Motivation
Author: AShamaluevMusic (ASM)
Publisher: CD Baby (IPI 700570289)

Connect With Ilonka On Social Media
Instagram | Facebook | YouTube

In this episode, we dive into the complex, often emotional journey of entrepreneurship, sparking a conversation around what makes a business truly "real." We also share invaluable lessons learned through the challenges of business ownership.
You can grab the full show notes and any resources mentioned during the episode HERE

Link to Music Credits
Track: Positive Motivation
Author: AShamaluevMusic (ASM)
Publisher: CD Baby (IPI 700570289)

Connect With Ilonka On Social Media
Instagram | Facebook | YouTube

In this episode, Ilonka Ras discusses the self-imposed limits we place on ourselves and how to identify and overcome them. She introduces the Life Wheel, a coaching tool that helps individuals assess their current situation in various life areas and set goals for improvement. Through real-life examples, she emphasizes the importance of challenging our comfort zones and expanding our beliefs about what is possible in our lives and businesses.

You can grab the full show notes and any resources mentioned during the episode HERE

Link to Music Credits
Track: Positive Motivation
Author: AShamaluevMusic (ASM)
Publisher: CD Baby (IPI 700570289)

Connect With Ilonka On Social Media
Instagram | Facebook | YouTube

In this episode, Ilonka Ras discusses the nature of distractions, particularly how they can masquerade as productive activities while actually hindering progress. She emphasises the importance of focusing on immediate actions rather than future uncertainties and provides strategies for maintaining focus and accountability in achieving goals.

You can grab the full show notes and any resources mentioned during the episode HERE

Link to Music Credits
Track: Positive Motivation
Author: AShamaluevMusic (ASM)
Publisher: CD Baby (IPI 700570289)

Connect With Ilonka On Social Media
Instagram | Facebook | YouTube

I read a post by Ramit Sethi a couple of months ago, and the question he posed to his audience was: What are some subtle signs of wealth? The comments that flooded in were hilarious and so on point. My favorite one was: Using an iPhone without a screen protector or protective casing.

It made me laugh because it's such a small thing, but it says so much. It speaks to an ease or confidence that comes with a certain level of financial security. The idea that you don’t have to worry about something breaking, or even care if it does. It’s a form of freedom we all want.

That post inspired today’s episode that is titled: The Subtle Signs of Owning a Business That Can Run Without You. These aren’t flashy, obvious signs that scream, "Look how well I’ve set up my business!" but rather, they’re those subtle shifts that speak volumes about your role in the business and the systems you’ve set up to support you. And like someone wise once told me…it isn’t sexy until it is.

You can grab the full show notes and any resources mentioned during the episode HERE

Link to Music Credits
Track: Positive Motivation
Author: AShamaluevMusic (ASM)
Publisher: CD Baby (IPI 700570289)

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If I asked you to fill a bucket with water but it had a huge hole in the bottom… you would think I am crazy right?

And yet, as business owners, we’re constantly focused on driving revenue while money leaks out in the form of unintentional expenses.

Focusing on making more money while money is leaking out…is crazy.

And inefficient.

Enter The Recapture & Recallocate Exercise.

That will help you find and plug the money leaks inside your business.

You can grab the full show notes and any resources mentioned during the episode HERE

Link to Music Credits
Track: Positive Motivation
Author: AShamaluevMusic (ASM)
Publisher: CD Baby (IPI 700570289)

Connect With Ilonka On Social Media
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Now, imagine this—you’ve set a goal, maybe it’s to increase your revenue by 25% next year, and you’ve decided to introduce a new subscription model. It’s exciting, right? You’re motivated. But then, almost immediately, your brain starts serving up resistance. It says things like, “What if no one wants this?” or “Is this really worth the effort?” Sound familiar?

This is the point where a lot of us get stuck. Our brain freaks out and offers LOTS of resistance, because pursuing a goal requires change. It requires growth. And growth, to our brain, feels like danger. And then, because we don't know what to do with this resistance, we talk ourselves out of some pretty good ideas and keep ourselves from achieving our goals.

In this episode, we’re going to talk about how to work with your brain, instead of fighting against it so you can achieve more of what you want with less mind drama.

You can grab the full show notes and any resources mentioned during the episode HERE

Link to Music Credits
Track: Positive Motivation
Author: AShamaluevMusic (ASM)
Publisher: CD Baby (IPI 700570289)

Connect With Ilonka On Social Media
Instagram | Facebook | YouTube